{"id":331479,"date":"2025-12-05T18:02:32","date_gmt":"2025-12-05T18:02:32","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/kevin-hillstrom-minethatdata-tis-the-season\/"},"modified":"2025-12-05T18:02:32","modified_gmt":"2025-12-05T18:02:32","slug":"kevin-hillstrom-minethatdata-tis-the-season","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=331479","title":{"rendered":"Kevin Hillstrom: MineThatData: Tis The Season"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"post-body-3637904839359302763\" itemprop=\"description articleBody\">\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">The best businesses I work with balance merchandise, marketing, and creative.<\/span><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEiqxmgmqTvJjRgVHQm3Uo6ICrw8RzeK6UXAVZ_uD8bRa2TuBwysMNwX70Wy7RUQpnj0U6oehLL4XQZUFdj-9b8TMylvv9jiYSWTFcCMkit5hpdpsnf0J4-j5fkviTEKwGFatCrIjiBjRz57Eh7aodPgKmj8vIjNow_Fc5NPUtH0T5BwwuaLSnSTcQ\/s1280\/mtd_20251202e.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" data-original-height=\"720\" data-original-width=\"1280\" height=\"180\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEiqxmgmqTvJjRgVHQm3Uo6ICrw8RzeK6UXAVZ_uD8bRa2TuBwysMNwX70Wy7RUQpnj0U6oehLL4XQZUFdj-9b8TMylvv9jiYSWTFcCMkit5hpdpsnf0J4-j5fkviTEKwGFatCrIjiBjRz57Eh7aodPgKmj8vIjNow_Fc5NPUtH0T5BwwuaLSnSTcQ\/s320\/mtd_20251202e.jpg\" width=\"320\"\/><\/a><\/div>\n<p><span style=\"font-family: arial;\"><br \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">Cyber Monday obviously skews strongly to pricing &#8230; no need for marketing \/ creative brilliance. That&#8217;s how Thought Leaders like things &#8230; they either make everything so complicated you couldn&#8217;t possibly execute properly (#omnichannel) or they pick a corner of the triangle above and tell you that excellence in one area equates to excellence in all areas.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">With Christmas a few weeks away, large businesses are applying their version of the &#8220;triangle&#8221; above to coax customers into orders. Tis the season for the image they believe will convert a customer to an incremental order. Any similarities?<\/span><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEiu8gIq8Qv_r7KeqHPgFVZL15Fxqub6EbJu0sFg4TMgWEugSy1RquQJ7N_lvB5f0Iy9kuM5oYioYZ_74jgYke0oD4lHYgZIMagb7SFtitjd90v7ORUr-Uol9hArtRtYL1LMnkB1iUTV8As1z9TyU4teGBJGtF9fyTkglBvvA1cEBkRoAS6_j0vwJA\/s746\/mtd_20251202a.png\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" data-original-height=\"746\" data-original-width=\"424\" height=\"320\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEiu8gIq8Qv_r7KeqHPgFVZL15Fxqub6EbJu0sFg4TMgWEugSy1RquQJ7N_lvB5f0Iy9kuM5oYioYZ_74jgYke0oD4lHYgZIMagb7SFtitjd90v7ORUr-Uol9hArtRtYL1LMnkB1iUTV8As1z9TyU4teGBJGtF9fyTkglBvvA1cEBkRoAS6_j0vwJA\/s320\/mtd_20251202a.png\" width=\"182\"\/><\/a><\/div>\n<p><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhRmC195LnzOAxRODlz7BAiN10wHnHoAfbw818Xs_JIEA4D5PMVb2bVlH0ZC1rhybYzUT_Lm4M0U8UreIIwcBY-gIfgVnp1VTxDj1ijB3pX3s3UF5BqcrKqeasF3TLGiHGT87dMx6YEG9UK-aFA6BoWtzWj5swRAT99EJukQeTuxMMxUmJnfNJxhA\/s1403\/mtd_20251202b.png\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" data-original-height=\"786\" data-original-width=\"1403\" height=\"179\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhRmC195LnzOAxRODlz7BAiN10wHnHoAfbw818Xs_JIEA4D5PMVb2bVlH0ZC1rhybYzUT_Lm4M0U8UreIIwcBY-gIfgVnp1VTxDj1ijB3pX3s3UF5BqcrKqeasF3TLGiHGT87dMx6YEG9UK-aFA6BoWtzWj5swRAT99EJukQeTuxMMxUmJnfNJxhA\/s320\/mtd_20251202b.png\" width=\"320\"\/><\/a><\/div>\n<p><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhEK5V0U5oAI7uR-NPp6jkDzbOCu4aZtbLOFDtHIX_HOcHU7e1exlJNPiSJAo6iTPgLGfOVNR7nT-J7MbJ0soUvNeXGjbcMuwXJahwjRtDbFO2avIApLAHAczOiOKRT66LJNJNkUxrN0K8cwDwjucg9daieyDRc4LkPwqIFGqE8fuEoKlU_a0Ijag\/s747\/mtd_20251202c.png\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" data-original-height=\"409\" data-original-width=\"747\" height=\"175\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhEK5V0U5oAI7uR-NPp6jkDzbOCu4aZtbLOFDtHIX_HOcHU7e1exlJNPiSJAo6iTPgLGfOVNR7nT-J7MbJ0soUvNeXGjbcMuwXJahwjRtDbFO2avIApLAHAczOiOKRT66LJNJNkUxrN0K8cwDwjucg9daieyDRc4LkPwqIFGqE8fuEoKlU_a0Ijag\/s320\/mtd_20251202c.png\" width=\"320\"\/><\/a><\/div>\n<p><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEj1YXIWCFPzr2QqDHSbSdG4GJbtYe2BJp5LljWo50zMI6L80NIDnb-ku4lqwayvNtk3ckLjbRUpoMjgQ6jY9L0XOO1i-eVWFAsHJCjPOVq_IfJK7xegdX9TT8hntx_MHyg5fLzHS6cLOK3YHW2phvlCv8GtFHHBzpyZRdNSokWyymkZodfYyL6Jtg\/s1404\/mtd_20251202d.png\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" data-original-height=\"780\" data-original-width=\"1404\" height=\"178\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEj1YXIWCFPzr2QqDHSbSdG4GJbtYe2BJp5LljWo50zMI6L80NIDnb-ku4lqwayvNtk3ckLjbRUpoMjgQ6jY9L0XOO1i-eVWFAsHJCjPOVq_IfJK7xegdX9TT8hntx_MHyg5fLzHS6cLOK3YHW2phvlCv8GtFHHBzpyZRdNSokWyymkZodfYyL6Jtg\/s320\/mtd_20251202d.png\" width=\"320\"\/><\/a><\/div>\n<p><span style=\"font-family: arial;\"><br \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">When the largest &#8220;brands&#8221; all choose one direction, you have an opportunity to choose another direction. Kohl&#8217;s \/ Macy&#8217;s \/ Target \/ Walmart all clearly view the world through the eyes of a specific type of female aligned with the color &#8220;red&#8221;.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">Ecommerce is begging for somebody to be creative. It&#8217;s one thing to optimize boring\/sterile Facebook Ads paired with 60% off on Cyber Monday. It&#8217;s another thing for agencies to recommend one type of woman as your &#8220;idealized consumer&#8221;. It&#8217;s difficult to walk away from that world and chart your own course via creative strategies. But it&#8217;s necessary as we move into 2026.<\/span><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The best businesses I work with balance merchandise, marketing, and creative. Cyber Monday obviously skews strongly to pricing &#8230; no need for marketing \/ creative brilliance. That&#8217;s how Thought Leaders like things &#8230; they either make everything so complicated you couldn&#8217;t possibly execute properly (#omnichannel) or they pick a corner of the triangle above and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":331480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[13773,13772,13774,1298,8209],"dealstore":[],"offerexpiration":[],"class_list":["post-331479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-hillstrom","tag-kevin","tag-minethatdata","tag-season","tag-tis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kevin Hillstrom: MineThatData: Tis The Season - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=331479\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kevin Hillstrom: MineThatData: Tis The Season - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"The best businesses I work with balance merchandise, marketing, and creative. 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