{"id":329688,"date":"2025-12-03T20:08:52","date_gmt":"2025-12-03T20:08:52","guid":{"rendered":"https:\/\/peraltafinancing.com\/angel-investor\/personalized-customer-support-at-scale\/"},"modified":"2025-12-03T20:08:52","modified_gmt":"2025-12-03T20:08:52","slug":"personalized-customer-support-at-scale","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=329688","title":{"rendered":"Personalized Customer Support at Scale"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div data-id=\"5a02da1\" data-element_type=\"widget\" data-widget_type=\"theme-post-content.default\">\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Hans de Penning is the Founder and CEO of <\/span><a href=\"https:\/\/neople.io\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Neople<\/span><\/a><span style=\"font-weight: 400;\">, providing the world\u2019s most helpful and intelligent digital co-workers for customer support teams. With the help of a Neople, your customer support team can handle incoming tickets with the speed of light. Neoples help answer all incoming questions, and they\u2019re trained in your tone of voice. Find out more about Hans\u2019 company, and check out the advice for founders he shared with us.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-6492\" alt=\"A man with light brown hair and blue eyes, smiling, posing for a photo\" width=\"970\" height=\"500\" srcset=\"https:\/\/blog.leapfunder.com\/wp-content\/uploads\/2024\/01\/Hans-de-Penning-Neople-Personalized-Customer-Support-at-Scale-.png 970w, https:\/\/blog.leapfunder.com\/wp-content\/uploads\/2024\/01\/Hans-de-Penning-Neople-Personalized-Customer-Support-at-Scale--300x155.png 300w, https:\/\/blog.leapfunder.com\/wp-content\/uploads\/2024\/01\/Hans-de-Penning-Neople-Personalized-Customer-Support-at-Scale--768x396.png 768w, https:\/\/blog.leapfunder.com\/wp-content\/uploads\/2024\/01\/Hans-de-Penning-Neople-Personalized-Customer-Support-at-Scale--610x314.png 610w\" data-lazy-sizes=\"(max-width: 970px) 100vw, 970px\" src=\"https:\/\/blog.leapfunder.com\/wp-content\/uploads\/2024\/01\/Hans-de-Penning-Neople-Personalized-Customer-Support-at-Scale-.png\"\/><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-6492\" src=\"https:\/\/blog.leapfunder.com\/wp-content\/uploads\/2024\/01\/Hans-de-Penning-Neople-Personalized-Customer-Support-at-Scale-.png\" alt=\"A man with light brown hair and blue eyes, smiling, posing for a photo\" width=\"970\" height=\"500\" srcset=\"https:\/\/blog.leapfunder.com\/wp-content\/uploads\/2024\/01\/Hans-de-Penning-Neople-Personalized-Customer-Support-at-Scale-.png 970w, https:\/\/blog.leapfunder.com\/wp-content\/uploads\/2024\/01\/Hans-de-Penning-Neople-Personalized-Customer-Support-at-Scale--300x155.png 300w, https:\/\/blog.leapfunder.com\/wp-content\/uploads\/2024\/01\/Hans-de-Penning-Neople-Personalized-Customer-Support-at-Scale--768x396.png 768w, https:\/\/blog.leapfunder.com\/wp-content\/uploads\/2024\/01\/Hans-de-Penning-Neople-Personalized-Customer-Support-at-Scale--610x314.png 610w\" sizes=\"(max-width: 970px) 100vw, 970px\"\/><br \/><b>1. Hi, Hans. Thank you very much for agreeing to do the interview. Could you tell us about your background and connection to the startup world?<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">I studied Software and Electrical Engineering in Eindhoven. During my studies, I started my first company, which wasn\u2019t a startup. But after that, I started <\/span><a href=\"https:\/\/driveamber.com\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Amber<\/span><\/a><span style=\"font-weight: 400;\">, an electric car-sharing startup, with some fellow students, and that\u2019s how I got connected to the startup world. We also raised funding through <\/span><a href=\"https:\/\/www.leapfunder.com\/rounds\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Leapfunder<\/span><\/a><span style=\"font-weight: 400;\">. Amber was sold last year, and that\u2019s when I started my new company, <\/span><a href=\"https:\/\/neople.io\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Neople<\/span><\/a><span style=\"font-weight: 400;\">, together with great people I\u2019ve met along the way.<\/span><\/p>\n<p><b>2. <a href=\"https:\/\/neople.io\/\" target=\"_blank\" rel=\"noopener\">Neople<\/a>\u00a0is providing the world\u2019s most helpful and intelligent co-workers for customer support teams. Tell us more about your mission.<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">We employ digital humans. We wanted to help companies that are not very tech-savvy to follow along in this digitalization trend. We don\u2019t sell technology or software; we give a companion to employees who feels like a real colleague. We ensure it\u2019s the best colleague \u2013 it can learn tasks from you and take them over, and you can also learn from it.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">We now have a team of around 20 people, and we just raised an investment round of \u20ac1.5M. We acquired another company, and we\u2019re selling to multiple companies around the Netherlands and Europe. All of this happened this year, a big year for us.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>3. What is it about entrepreneurship that particularly attracts you? How do you feel you\u2019re contributing to the ecosystem in the Netherlands?<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">My father was also an entrepreneur, so taking that route feels natural. I love the feeling of building something from the ground up.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In the Netherlands, there\u2019s an unspoken rule of founders helping other founders. I feel the need to support other founders, share advice, and connect them to relevant people. I don\u2019t do that to get something in return; that doesn\u2019t matter. It\u2019s always the right thing to do; great things happen when you support others in the ecosystem.<\/span><\/p>\n<p><b>4. Could you share the top three lessons for founders you\u2019ve learned over the years?<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">I think it\u2019s essential to spend time with your investors and ensure you\u2019re strategically aligned with them. I spend a lot of time with our investors.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Another piece of advice I would share is to hire only great people. It\u2019s challenging to spot great people, especially if you\u2019re a young founder and everyone has more experience than you. But it\u2019s better to spend more money on one great employee than two or three okayish employees.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Lastly, make sure you\u2019re entirely focused on the things you can do best and on your perfect customer. That\u2019s the only way you can succeed.<\/span><\/p>\n<p><b>5. What\u2019s your view on the Dutch startup ecosystem?<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">As a nation, we have an issue of not believing. We all think we have to have evidence that the company will succeed before starting it. We\u2019re always on the lookout for sufficient proof. And that makes it challenging to launch a company, leading to less great companies emerging in this country. On the positive side, how founders in the Netherlands help other founders and give back is one of the things that makes our ecosystem so strong.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Thank you for sharing your insights and story with us, Hans. We wish you the best of luck in your future endeavors.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Join our network of startups &amp; investors!<\/span><\/p>\n<p><span class=\"et_bloom_bottom_trigger\"\/>\t\t\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Hans de Penning is the Founder and CEO of Neople, providing the world\u2019s most helpful and intelligent digital co-workers for customer support teams. With the help of a Neople, your customer support team can handle incoming tickets with the speed of light. Neoples help answer all incoming questions, and they\u2019re trained in your tone of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":329689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12034],"tags":[4557,11527,13092,155864,11018,13744,14500,12635,155865,155866,14497,2620,155867,2398,952,155868],"dealstore":[],"offerexpiration":[],"class_list":["post-329688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-angel-investor","tag-amber","tag-ceo","tag-customer","tag-dutch-startup-ecosystem","tag-entrepreneur","tag-entrepreneurship","tag-founder","tag-founders","tag-hans-de-penning","tag-neople","tag-netherlands","tag-personalized","tag-personalized-customer-support-at-scale","tag-scale","tag-support","tag-worlds-most-helpful-and-intelligent-digital-co-workers-for-customer-support-teams"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Personalized Customer Support at Scale - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=329688\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personalized Customer Support at Scale - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Hans de Penning is the Founder and CEO of Neople, providing the world\u2019s most helpful and intelligent digital co-workers for customer support teams. 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