{"id":329051,"date":"2025-12-03T11:10:10","date_gmt":"2025-12-03T11:10:10","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/how-to-track-ai-overviews-with-semrush\/"},"modified":"2025-12-03T11:10:10","modified_gmt":"2025-12-03T11:10:10","slug":"how-to-track-ai-overviews-with-semrush","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=329051","title":{"rendered":"How to Track AI Overviews with Semrush"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>As of December 2025, Google\u2019s AI Overviews appear in about 15% of search results according to <a href=\"https:\/\/www.semrush.com\/sensor\/\" style=\"text-decoration:none\">Semrush Sensor<\/a>.\u00a0<\/p>\n<p>And many of those summaries pull from platforms like Reddit, Quora, and YouTube\u2014often before they cite traditional websites.\u00a0<\/p>\n<p>Because Google Search Console doesn\u2019t report AI Overview impressions or mentions, it\u2019s hard to know when your brand is included, how often you\u2019re cited, or which competitors are gaining visibility you\u2019re not.\u00a0<\/p>\n<p>Semrush\u2019s AI Visibility Toolkit fills that gap. It reveals where your brand appears across AI platforms\u2014including Google\u2019s AI Overviews\u2014shows which pages and topics are being cited, and uncovers the prompts and competitors shaping that visibility.\u00a0<\/p>\n<p>This guide walks you through how to analyze your current presence, find new opportunities, and track your AI Overview performance using Semrush. So you can build a strategy based on real data, not guesswork.<\/p>\n<h2>Step 1: Benchmark Competitor AIO Visibility<\/h2>\n<p>Before diving into metrics, start by establishing a baseline for what \u201cgood\u201d looks like in your niche.\u00a0<\/p>\n<p>A competitor benchmark helps you understand who\u2019s leading, where you stand, and where you can realistically gain ground. Without that baseline, your own numbers won\u2019t have much context.\u00a0<\/p>\n<p>There are a few ways to evaluate how a domain\/brand is visible in AI Overviews:<\/p>\n<ul>\n<li style=\"list-style-type:disc\">Mentions &#8211; instances where a brand name is mentioned in the AI Overview\u2019s text summary\u00a0<\/li>\n<li style=\"list-style-type:disc\">Cited Pages &#8211; pages from the domain are cited as sources in AI Overviews\u00a0<\/li>\n<li style=\"list-style-type:disc\">Keywords &#8211; search queries where a domain is cited\/ranking in the AI Overview<\/li>\n<\/ul>\n<p>To quickly check a competitor\u2019s <strong>AI Overview<\/strong><strong>mentions<\/strong> and <strong>cited pages<\/strong>, enter their domain into the Semrush search bar to open <a href=\"https:\/\/www.semrush.com\/analytics\/overview\/\" style=\"text-decoration:none\">Domain Overview.<\/a><\/p>\n<p>At the top you\u2019ll see metrics from the AI Visibility Toolkit showing this domain\u2019s AI search presence.<\/p>\n<figure class=\"easyimage easyimage-full\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/1c\/94\/1c94a9a37cf5067523d7cb12fa20f2ba\/467b35321b8da5e15f8018ac401339b2\/image.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"AI Overview mentions and citations shown on Semrush\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/1c\/94\/1c94a9a37cf5067523d7cb12fa20f2ba\/467b35321b8da5e15f8018ac401339b2\/original.png\" height=\"1001\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>Look for the AI Overview row to check this domain\u2019s current number of mentions and cited pages within Google\u2019s AI Overviews.<\/p>\n<p>In this example, the domain has <strong>114 mentions<\/strong> and <strong>1,200 pages<\/strong><strong>cited<\/strong> in an AI Overview.<\/p>\n<p>These numbers give you a high-level benchmark to now compare your own site to.\u00a0<\/p>\n<p>Next, to see how many keywords trigger AI Overviews for that domain, go to <a href=\"https:\/\/www.semrush.com\/analytics\/organic\/overview\/?db=us\" style=\"text-decoration:none\">Organic Research<\/a>.<\/p>\n<p><strong>Tip<\/strong>:You can open Organic Research by clicking on the blue number under \u201cOrganic Traffic\u201d in the Domain Overview.\u00a0<\/p>\n<p>From Organic Research, click on the <strong>\u201cPositions\u201d <\/strong>tab<strong>.<\/strong> Then filter by the <strong>\u201cSERP Features\u201d<\/strong> button.<\/p>\n<p>With the SERP Features filter, select \u201cDomain ranks\u201d \u2192 \u201cAI Overview\u201d<\/p>\n<figure class=\"easyimage easyimage-full\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/a4\/6c\/a46cc0268bc5c3993e159b34efcb5740\/2be25bf83424b41a99da2f52909cb709\/image.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"AI overview keywords shown on Semrush\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/a4\/6c\/a46cc0268bc5c3993e159b34efcb5740\/2be25bf83424b41a99da2f52909cb709\/original.png\" height=\"920\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>This tells you the number of keywords where that domain ranks within the AI Overview. In the example above, it&#8217;s <strong>640 keywords<\/strong>.<\/p>\n<p>By now, you have three different benchmark metrics about this domain\u2019s AI Overview visibility:<\/p>\n<ul>\n<li style=\"list-style-type:disc\">114 mentions<\/li>\n<li style=\"list-style-type:disc\">1,200 cited pages<\/li>\n<li style=\"list-style-type:disc\">640 keywords<\/li>\n<\/ul>\n<p>Repeat those steps for a few competitors (and your site) to get a benchmark of the overall competition for AI Overviews in your niche.<\/p>\n<aside class=\"tip-box\">\n<div class=\"tip-box_text-wrapper\">\n<p>For a quick gap analysis of brand mentions in AI Overviews, explore the Competitor Research report in Semrush\u2019s <a href=\"https:\/\/www.semrush.com\/ai-seo\/\">AI Visibility Toolkit<\/a>.\u00a0<\/p>\n<p>It shows competitor mentions vs. your mentions across AI platforms and highlights the topics where they\u2019re mentioned but you\u2019re not.<\/p>\n<\/div>\n<\/aside>\n<h2>Step 2: Discover Your AI Overview Keyword Opportunities<\/h2>\n<p>Once you\u2019ve outlined the competitive landscape, the next step is to identify keywords that trigger AI Overviews and align with your site\u2019s strengths.\u00a0<\/p>\n<p>These terms represent your highest-opportunity chances for visibility and inclusion inside AI-generated summaries.<\/p>\n<h3>Use the Organic Research Tool<\/h3>\n<p>In Organic Research, scroll down to the \u201c<strong>Organic Search Positions<\/strong>\u201d table to see the exact keywords where your competitor ranks alongside AI Overviews.<\/p>\n<figure class=\"easyimage easyimage-full\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/c2\/18\/c218f5fdde49ab91a612bd8bfe063d5f\/ae499b7314d16bda62db7f88491efe1f\/image.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"organic search positions with AI Overviews\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/c2\/18\/c218f5fdde49ab91a612bd8bfe063d5f\/ae499b7314d16bda62db7f88491efe1f\/original.png\" height=\"841\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>Look for:<\/p>\n<ul>\n<li style=\"list-style-type:disc\">Relevant terms that align with your content strategy<\/li>\n<li style=\"list-style-type:disc\">Content gaps where you could create more useful or in-depth content<\/li>\n<li style=\"list-style-type:disc\">High-value topics with strong search demand<\/li>\n<\/ul>\n<p>To zero in on the most actionable opportunities, use a few key filters:<\/p>\n<ul>\n<li style=\"list-style-type:disc\">&#8220;<strong>Advanced filters<\/strong>&#8221; &gt; &#8220;<strong>Exclude<\/strong>&#8221; &gt; &#8220;<strong>Keyword type<\/strong>&#8221; &gt; &#8220;<strong>Branded<\/strong>&#8221; &gt; \u201c<strong>Apply<\/strong>\u201d to remove branded searches from your list. This leaves you with non-branded keywords\u2014terms where you have a better chance to compete.<\/li>\n<\/ul>\n<figure class=\"easyimage easyimage-full\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/07\/89\/07895abcbb9b98dd459297eea3ec4fc0\/f773ea6cff5248ab9f1a78d02bb9c614\/image.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"applying a filter to exclude branded keywords\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/07\/89\/07895abcbb9b98dd459297eea3ec4fc0\/f773ea6cff5248ab9f1a78d02bb9c614\/original.png\" height=\"386\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<ul>\n<li style=\"list-style-type:disc\">\u201c<strong>SERP Features<\/strong>\u201d &gt; \u201c<strong>SERP Features on SERP<\/strong>\u201d &gt; \u201c<strong>AI Overview<\/strong>:\u201dThis filter displays all of your competitor\u2019s keywords where an AI Overview appears. This includes those where the competitor is not featured, even if they rank elsewhere on the SERP.\u00a0<\/li>\n<\/ul>\n<figure class=\"easyimage easyimage-full\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/87\/17\/87177989b8eff5aaf4b488323c801212\/1471c6df3be56206cf6f27e69734d631\/image.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"applying a filter for AI Overviews\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/87\/17\/87177989b8eff5aaf4b488323c801212\/1471c6df3be56206cf6f27e69734d631\/original.png\" height=\"1076\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>Explore the table of keywords, or export the list to save your research.\u00a0<\/p>\n<h3>Use the Keyword Magic Tool\u00a0<\/h3>\n<p>With a database of over 25 billion keywords updated in real time, the Keyword Magic Tool is ideal for spotting the most promising and relevant keywords for your business.<\/p>\n<p>For example: \u201ckeeping bees.\u201d<\/p>\n<p>Click &#8220;<strong>Advanced filters<\/strong>&#8221; and select &#8220;<strong>SERP Features<\/strong>.&#8221; Check &#8220;<strong>AI Overview<\/strong>,&#8221; then click &#8220;<strong>Apply<\/strong>.&#8221;<\/p>\n<figure class=\"easyimage easyimage-full\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/e8\/0e\/e80ec30135546af63628341edf0b4f04\/1363ffee063e225272f63e88633108b1\/image.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"AI Overviews in the Keyword Magic Tool\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/e8\/0e\/e80ec30135546af63628341edf0b4f04\/1363ffee063e225272f63e88633108b1\/original.png\" height=\"670\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>Once you\u2019ve applied the AI Overview filter, you\u2019ll get a list of keywords that trigger AI Overviews along with their search volume, keyword difficulty, and other key metrics.<\/p>\n<p><a href=\"https:\/\/www.semrush.com\/analytics\/keywordmagic\/?db=us&amp;q=keeping+bees&amp;filter=H4sIAAAAAAAAA02NMQ7DIAxF7%2BKZIUuXXKWKEALTWnIwAkNVRbl7icjQ7fvJ7%2F8DvOwZlZQkWcaODOtzM%2BCznyFQjOQb63fe%2BV1cxf9sKXluAS3Li4a1GChYh1HnV8WSbUSnbeCBDqDUsSgGWKPjiga643Z1PpbtHEYXbvu98ZESqvXSkl7g%2FAFrJKxLsgAAAA%3D%3D\" style=\"text-decoration:none\">See the filters in action.<\/a><\/p>\n<figure class=\"easyimage easyimage-full\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/c4\/71\/c471c0ad76f9664d679bfc2d1ba5a617\/302dd02bed9e8ea30555b3a4efa0e858\/image.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Advanced filters in Keyword Magic Tool\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/c4\/71\/c471c0ad76f9664d679bfc2d1ba5a617\/302dd02bed9e8ea30555b3a4efa0e858\/original.png\" height=\"921\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<aside class=\"tip-box\">\n<div class=\"tip-box_text-wrapper\">\n<p><em>Add your domain in the search bar to unlock <\/em><a href=\"https:\/\/www.semrush.com\/kb\/1434-how-is-personal-keyword-difficulty-calculated\"><em>Personalized Keyword Difficulty<\/em><\/a><em> and Potential Traffic. These metrics are tailored to your site and show where you have the strongest <\/em><a href=\"https:\/\/www.semrush.com\/blog\/topical-authority\/\"><em>Topical Authority<\/em><\/a><em>, and the best chance of being featured in an AI Overview.<\/em><br \/>\u00a0<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/9b\/b9\/9bb92c99ebd4f7c27ef84367d0d5f996\/03377a3dd37a5ee9d6195410049e6b5f\/AD_4nXdpISgMMJFrWfBQpVG1YhcNCgssiYr8QpzqkikZXpE1kXsVfAoMx7B02HAyinT8dEeCayVJSQy0rYiFt5vZwtp7fyIFlCLkPAx5ZyBwS_wvACIxvYj-OkeBzKGR-G1yUVKUPQf9ig.webp\"\/><img decoding=\"async\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/9b\/b9\/9bb92c99ebd4f7c27ef84367d0d5f996\/03377a3dd37a5ee9d6195410049e6b5f\/original.png\" alt=\"AD_4nXdpISgMMJFrWfBQpVG1YhcNCgssiYr8QpzqkikZXpE1kXsVfAoMx7B02HAyinT8dEeCayVJSQy0rYiFt5vZwtp7fyIFlCLkPAx5ZyBwS_wvACIxvYj-OkeBzKGR-G1yUVKUPQf9ig?key=vE0inAX8kWwqsav2O6TWLQ\" loading=\"lazy\" width=\"1010\" height=\"692\"\/><\/picture><\/figure>\n<\/div>\n<\/aside>\n<p>Look for terms with a high search volume, high topical relevancy, and manageable keyword difficulty (KD%) for your site. This gives you a roadmap for the type of authoritative, comprehensive content you need to create to compete for AI Overview real estate.<br \/>\u00a0<\/p>\n<aside class=\"tip-box\">\n<div class=\"tip-box_text-wrapper\">\n<p><em>You can also look for keywords with no SERP features at all by selecting\u00a0<\/em><em><strong>\u201cNone\u201d<\/strong>\u00a0under the SERP Features filter. This will show keywords that currently have no SERP Features or AIOs, giving you a chance to compete on a more traditional SERP.<\/em><\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/99\/98\/99980170a2c8ccd16e67d9f08dc8405f\/c33f3dc6474180c62a97c216e53ffc9d\/AD_4nXe7hLY4gXPp-HTXvtdH-zxiGjoFV6zLIOFDgcfTzOsJ5l5K2Lc4X3BkvVvLJkDFpzCf6J1bM1RdgfCnfLIDmqDW8NwTMcaLHCODcN9FvkzX5IZdoV0ZfuSIiVYfXH20e00OvQ9m_Q.webp\"\/><img decoding=\"async\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/99\/98\/99980170a2c8ccd16e67d9f08dc8405f\/c33f3dc6474180c62a97c216e53ffc9d\/original.png\" alt=\"AD_4nXe7hLY4gXPp-HTXvtdH-zxiGjoFV6zLIOFDgcfTzOsJ5l5K2Lc4X3BkvVvLJkDFpzCf6J1bM1RdgfCnfLIDmqDW8NwTMcaLHCODcN9FvkzX5IZdoV0ZfuSIiVYfXH20e00OvQ9m_Q?key=vE0inAX8kWwqsav2O6TWLQ\" loading=\"lazy\" width=\"1010\" height=\"696\"\/><\/picture><\/figure>\n<\/div>\n<\/aside>\n<p>Once you&#8217;ve identified promising keywords, you&#8217;ll want to see which competitors are already getting featured in their AI Overviews.\u00a0<\/p>\n<p>Click the magnifying glass under the \u201cSF\u201d column.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/4c\/bf\/4cbf89bc85361090e29a334007388ed2\/f8c39a90dc29231aa353ab715ef38124\/AD_4nXdASSpyJXrsTA8b6WLyqxbd5kVv-k7S_NkAipQ_ahmnyQwweLqqcXK1vvpbV25j65tzWOxXo05c7W6gQE-uIriwTnC13tVFvPr3Wi5UPDAOE65NHzzS3YlVJIh2BnBD-RrO-jiRpA.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Reviewing the featured AIOs\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/4c\/bf\/4cbf89bc85361090e29a334007388ed2\/f8c39a90dc29231aa353ab715ef38124\/original.png\" height=\"573\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>A new window will open, displaying a full SERP snapshot that shows the pages currently featured in the AI Overview.\u00a0<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/c0\/73\/c073f3b289fc99922168669e2db1f872\/41de89dbe630f1322651c8136774554a\/AD_4nXcKbG5EJfvkvlu2xzhv_K4tYoR4DS-Za6w_tyvd6-Ae3U9n65oeaAXPU0UlGai5ZkPHNcNFrE3h-LVpVBcPhcYywkEICcmBeDf6H7lwXwWZAsEy79BNcVXzXC4kLy7hfmvea6B6FQ.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"SERP snapshot showing sources cited in AI Overview\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/c0\/73\/c073f3b289fc99922168669e2db1f872\/41de89dbe630f1322651c8136774554a\/original.png\" height=\"675\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>You can use this to see what types of content are getting pulled into AIOs and which competitors are being featured.<\/p>\n<h3>Use Prompt Research Inside Semrush\u2019s AI Visibility Toolkit<\/h3>\n<p>Prompt Research inside Semrush\u2019s <a href=\"https:\/\/www.semrush.com\/ai-seo\/\" style=\"text-decoration:none\">AI Visibility Toolkit<\/a> reveals the exact prompts users type into AI platforms, including Google AI Overviews, AI Mode, and ChatGPT.<\/p>\n<p>To access it, launch the AI Visibility Toolkit. From the left-hand navigation, click <strong>\u201cPrompt Research.\u201d<\/strong><\/p>\n<p>Next, enter a seed topic, industry, or product category into the search bar, then click <strong>\u201cAnalyze.\u201d<\/strong><\/p>\n<figure class=\"easyimage easyimage-full\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/05\/b0\/05b01566b40d2ce26a15f22916ecabb4\/ff4c2df8e8f74a558e3667e435bf36d6\/image.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"img-semblog\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/05\/b0\/05b01566b40d2ce26a15f22916ecabb4\/ff4c2df8e8f74a558e3667e435bf36d6\/original.png\" height=\"754\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>You\u2019ll get a comprehensive report with metrics for the entered topic. And a list of related prompts.<\/p>\n<p>To focus specifically on Google AI Overviews, select \u201cAI Overview\u201d from the drop-down.\u00a0<\/p>\n<figure class=\"easyimage easyimage-full\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/a1\/ed\/a1ede83b19ba869f4b797602fb944f12\/4a7e7391c6329ee89b6fae17e860d3b6\/image.webp\"\/><img decoding=\"async\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/a1\/ed\/a1ede83b19ba869f4b797602fb944f12\/4a7e7391c6329ee89b6fae17e860d3b6\/original.png\" alt=\"prompt research report filtered for AI Overviews\" loading=\"lazy\" width=\"1010\" height=\"646\"\/><\/picture><\/figure>\n<p>For the entered prompt, the report includes:<\/p>\n<ul>\n<li style=\"list-style-type:disc\"><strong>Related Topics AI Volume<\/strong>: Estimated traffic the topic can generate within the selected AI platform<\/li>\n<li style=\"list-style-type:disc\"><strong>Topic Difficulty<\/strong>: How competitive it is to gain visibility for that specific topic<\/li>\n<li style=\"list-style-type:disc\"><strong>Brands Mentioned<\/strong>: Brands cited in AI platform responses across the analyzed topic<\/li>\n<li style=\"list-style-type:disc\"><strong>Intent Breakdown<\/strong>: Percentage distribution of informational, commercial, navigational, transactional, and task-based prompts<\/li>\n<\/ul>\n<figure class=\"easyimage easyimage-full\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/a4\/f0\/a4f0ed84ec9b4a9c383d1f5d52adc8ac\/f438149ae81fcf608f52cc37b6d3a852\/image.webp\"\/><img decoding=\"async\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/a4\/f0\/a4f0ed84ec9b4a9c383d1f5d52adc8ac\/f438149ae81fcf608f52cc37b6d3a852\/original.png\" alt=\"prompt research report filtered for AI Overviews\" loading=\"lazy\" width=\"1010\" height=\"642\"\/><\/picture><\/figure>\n<p>Scroll down to find a list of related topics.<\/p>\n<figure class=\"easyimage easyimage-full\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/d3\/bb\/d3bb6bf274abb15f6e65279fd326c0ae\/bea558e836e719c2bbdfdde95be6a73d\/image.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"img-semblog\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/d3\/bb\/d3bb6bf274abb15f6e65279fd326c0ae\/bea558e836e719c2bbdfdde95be6a73d\/original.png\" height=\"916\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>To see the prompts that make up each topic, click the carrot icon to the left of the Topic name or jump to the <strong>Prompts<\/strong> tab.<\/p>\n<figure class=\"easyimage easyimage-full\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/88\/af\/88af4c9e58d47ded9925444c3f2dff41\/07c8058e0182e3b732d0249bcf9912c0\/image.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"list of prompts in Prompt Research\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/88\/af\/88af4c9e58d47ded9925444c3f2dff41\/07c8058e0182e3b732d0249bcf9912c0\/original.png\" height=\"814\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>For each prompt, you\u2019ll find:<\/p>\n<ul>\n<li style=\"list-style-type:disc\"><strong>AI Response<\/strong>: AI-generated answer for the selected platform. Click <strong>\u201cView full response\u201d<\/strong> to open the full response<\/li>\n<li style=\"list-style-type:disc\"><strong>Brands Mentioned<\/strong>: The number of brands cited in that response<\/li>\n<li style=\"list-style-type:disc\"><strong>Sources Cited<\/strong>: The pages referenced by the selected AI tool to generate the answer.<\/li>\n<\/ul>\n<p>If a prompt is relevant to your business, you can create content in one click, as it integrates directly with Semrush\u2019s Content Toolkit.<\/p>\n<figure class=\"easyimage easyimage-full\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/a8\/a2\/a8a25a11bf96a3b2568e0f2cb0801485\/8f36f2c2f4a005bb9f7233fa7817dd52\/image.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"generate an article from Semrush\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/a8\/a2\/a8a25a11bf96a3b2568e0f2cb0801485\/8f36f2c2f4a005bb9f7233fa7817dd52\/original.png\" height=\"1199\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>Or send one or more prompt(s) to Prompt Tracking, which lets you track visibility for that specific prompt.<\/p>\n<figure class=\"easyimage easyimage-full\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/a3\/78\/a3782d5692833e70a8c3855bf5b1cad3\/94f479450fe7b89e154e4b0f070ded64\/image.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"setting up prompt tracking in Semrush\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/a3\/78\/a3782d5692833e70a8c3855bf5b1cad3\/94f479450fe7b89e154e4b0f070ded64\/original.png\" height=\"965\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>Next to the \u201cPrompts\u201d tab, you\u2019ll also see:<\/p>\n<p><strong>Brands tab: <\/strong>Shows which competitors are mentioned most frequently across all prompts<\/p>\n<figure class=\"easyimage easyimage-full\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/47\/b0\/47b00c84f67166a5891b576d1fe9f38a\/05956d64eac428c0f4d57780c3532f3a\/image.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"top brands for a topic in Semrush prompt tracking\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/47\/b0\/47b00c84f67166a5891b576d1fe9f38a\/05956d64eac428c0f4d57780c3532f3a\/original.png\" height=\"889\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p><strong>Sources tab:<\/strong> Highlights the domains AI platforms cite most often across all prompts<\/p>\n<figure class=\"easyimage easyimage-full\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/81\/c1\/81c18a93dc86d039af6979878f1b3da6\/1763662cdb7104d93ceef4b5bf866254\/image.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"top source domains for a topic\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/81\/c1\/81c18a93dc86d039af6979878f1b3da6\/1763662cdb7104d93ceef4b5bf866254\/original.png\" height=\"1338\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>This information tells you two important insights:<\/p>\n<ul>\n<li style=\"list-style-type:disc\">Which brands does Google see as the most relevant to recommend in this topic?<\/li>\n<li style=\"list-style-type:disc\">Which domains does Google trust the most as sources to cite across the topic?<\/li>\n<\/ul>\n<p>Use the brands list to benchmark where you fall within the current order of recommended brands.<\/p>\n<p>Use the source domains as <a href=\"https:\/\/www.semrush.com\/blog\/link-building-outreach\/\" style=\"text-decoration:none\">outreach targets.<\/a> Think about how you can have your brand mentioned positively on those sites.\u00a0<\/p>\n<p>If those trusted sources start to mention your brand often, chances are AI Overviews will echo those recommendations.\u00a0<\/p>\n<h3>Use Competitor Research for an AI Overview Gap Analysis<\/h3>\n<p><a href=\"https:\/\/www.semrush.com\/ai-seo\/competitor-research\/\" style=\"text-decoration:none\">Competitor Research<\/a> within Semrush\u2019s AI Visibility Toolkit lets you compare your AI visibility against up to four competitors. This can help you pinpoint the exact prompts where competitors are mentioned and where your brand is missing.<\/p>\n<p>To get started, enter your domain along with your competitors\u2019 domains, then click \u201c<strong>Run Competitor Analysis<\/strong>.\u201d<\/p>\n<figure class=\"easyimage easyimage-full\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/05\/ff\/05ffb8d2fe345b89ba0c4d2134b56170\/da9e0df0a0e837c3bbbe5165b4597594\/image.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"AI competitor research start page\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/05\/ff\/05ffb8d2fe345b89ba0c4d2134b56170\/da9e0df0a0e837c3bbbe5165b4597594\/original.png\" height=\"956\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>Once the report loads, select \u201c<strong>AI Overviews<\/strong>\u201d from the drop-down.<\/p>\n<figure class=\"easyimage easyimage-full\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/48\/88\/48889e51f22e0e0da5b289242e7a1bea\/5d47e849b15a8785832231aa1be1aff1\/image.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"img-semblog\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/48\/88\/48889e51f22e0e0da5b289242e7a1bea\/5d47e849b15a8785832231aa1be1aff1\/original.png\" height=\"484\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>Scroll down to the \u201cTopics &amp; Prompts\u201d tab.<\/p>\n<figure class=\"easyimage easyimage-full\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/fc\/8b\/fc8b370f114d285a0fa3d1171deca0a8\/cdd5a589891e80f667041cce21bb7cd4\/image.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"competitor research sample report in Semrush\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/fc\/8b\/fc8b370f114d285a0fa3d1171deca0a8\/cdd5a589891e80f667041cce21bb7cd4\/original.png\" height=\"830\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>This shows you the topics where your competitors are mentioned in AI Overviews, and you\u2019re not.<\/p>\n<p>In the screenshot above, Asana is currently beating Monday for the AI Overviews across these specific topics.<\/p>\n<p>To compete for those topics where your competitor is beating you, you can:<\/p>\n<ul>\n<li style=\"list-style-type:disc\">Audit your current content (if you already cover any of these topics) and update any relevant pages to be more unique, well-structured and targeting long-tail conversational queries\u00a0<\/li>\n<li style=\"list-style-type:disc\">Plan a new campaign around a topic that\u2019s relevant to your business where you currently have little content or association established<\/li>\n<\/ul>\n<p>Read more: <a href=\"https:\/\/www.semrush.com\/blog\/how-to-rank-in-ai-overviews\/\" style=\"text-decoration:none\">How to Rank in Google\u2019s AI Overviews: 7 Pro Tips<\/a><\/p>\n<h2>Step 3: Monitor AI Overview Citations with Position Tracking<\/h2>\n<p>Once you\u2019ve gathered competitor benchmarks and keyword opportunities, you can set up daily tracking.<\/p>\n<p>It\u2019s helpful to check your data at least weekly to spot patterns. Signs of progress include:<\/p>\n<ul>\n<li style=\"list-style-type:disc\">More keywords triggering AI Overviews where your domain appears<\/li>\n<li style=\"list-style-type:disc\">Improved positions on SERPs that include an AI Overview<\/li>\n<li style=\"list-style-type:disc\">New citations or mentions showing up in an AI Overview<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.semrush.com\/position-tracking\/\" style=\"text-decoration:none\">Position Tracking<\/a> lets you monitor your AI Overview presence over time so you can measure whether your optimizations are actually working.<\/p>\n<p>Launch a new project, set Google as your target, and add the keywords you\u2019re targeting for AI Overviews.\u00a0<\/p>\n<figure class=\"easyimage easyimage-full\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/8d\/90\/8d90548087a2a95af1ddb41e1db4ae20\/d2ea0cdde079c62f167cefd27d02eb3a\/image.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Position Tracking setup\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/8d\/90\/8d90548087a2a95af1ddb41e1db4ae20\/d2ea0cdde079c62f167cefd27d02eb3a\/original.png\" height=\"1141\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>Once your campaign is set up, open the \u201c<strong>Overview<\/strong>\u201d tab and click \u201c<strong>SERP Features<\/strong>.\u201d\u00a0<\/p>\n<p>To isolate keywords that trigger AI Overviews for your site, choose \u201c<strong>[Domain] Ranks on SERP<\/strong>\u201d &gt; \u201c<strong>AI Overviews<\/strong>.\u201d<\/p>\n<figure class=\"easyimage easyimage-full\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/f2\/64\/f264046c406cf857a0684824258260bc\/014d194c2f1e59f4a1502873fd21ddc1\/image.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Position Tracking AI Overview visibility\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/f2\/64\/f264046c406cf857a0684824258260bc\/014d194c2f1e59f4a1502873fd21ddc1\/original.png\" height=\"641\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>In the chart, use the buttons to view your visibility, Share of Voice, and estimated traffic for your keywords.<\/p>\n<p>In short, it shows whether your AI Overview strategy is working.\u00a0<\/p>\n<p>Are you showing up more often, outranking your competitors, and getting any meaningful traffic from this visibility?<\/p>\n<figure class=\"easyimage easyimage-full\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/e0\/7a\/e07a46a46cda045f7be9a1cff1dff012\/9d1ae7dc0d96102e73dea4a49c8a72f3\/image.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"img-semblog\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/e0\/7a\/e07a46a46cda045f7be9a1cff1dff012\/9d1ae7dc0d96102e73dea4a49c8a72f3\/original.png\" height=\"636\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>Scroll down to the \u201c<strong>Rankings Overview<\/strong>\u201d table to dig into specific keywords. You\u2019ll see where your content appears on AI Overview-influenced pages, how rankings have shifted, and what kind of traffic those terms could bring in.<\/p>\n<figure class=\"easyimage easyimage-full\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/c6\/e6\/c6e6014d5151d6f61c17aea9d67eb33a\/60d99de3a9467bf3630e9915a9abd2ff\/image.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"img-semblog\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/c6\/e6\/c6e6014d5151d6f61c17aea9d67eb33a\/60d99de3a9467bf3630e9915a9abd2ff\/original.png\" height=\"381\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>To see where you still need visibility, filter for \u201c<strong>[Domain] doesn\u2019t rank &gt; AI Overview<\/strong>.\u201d<\/p>\n<figure class=\"easyimage easyimage-full\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/cb\/81\/cb81444765478668da423914356bfe09\/a170ca5984c208ec596729bb9bb0066a\/image.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"img-semblog\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/cb\/81\/cb81444765478668da423914356bfe09\/a170ca5984c208ec596729bb9bb0066a\/original.png\" height=\"675\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>This shows keywords that trigger AI Overviews but don\u2019t feature your content. These keywords are targets you can prioritize in your <a href=\"https:\/\/www.semrush.com\/blog\/content-strategy-examples\/\" style=\"text-decoration:none\">content strategy<\/a>.<\/p>\n<figure class=\"easyimage easyimage-full\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/54\/f3\/54f30954c550f63b4ac0cebaa5a4d920\/8df7f886568b7c4ea3d231e46052eacc\/image.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"img-semblog\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/54\/f3\/54f30954c550f63b4ac0cebaa5a4d920\/8df7f886568b7c4ea3d231e46052eacc\/original.png\" height=\"323\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<aside class=\"tip-box\">\n<div class=\"tip-box_text-wrapper\">\n<p>Monitor broader AI Overview trends in your industry with <a href=\"https:\/\/www.semrush.com\/sensor\">Semrush Sensor<\/a>. Select your industry, and then choose AI Overviews to see how often AI Overviews appear in your market.<\/p>\n<\/div>\n<\/aside>\n<p>Now that you\u2019re tracking your visibility, let\u2019s take a closer look at what gets cited.\u00a0<\/p>\n<p><strong>Hint:<\/strong> it\u2019s not always your competitors\u2019 websites.<\/p>\n<h2>How to Find AI Overviews Featuring Quora, Reddit, and YouTube<\/h2>\n<p>Studies show that a few user-generated content (UGC) websites like <a href=\"https:\/\/www.semrush.com\/blog\/ai-search-seo-traffic-study\/#h-4-quora-is-the-most-cited-website-in-google-ai-overviews\" style=\"text-decoration:none\">Quora, Reddit, and YouTube<\/a> get an overwhelming amount of visibility on Google\u2019s AI Overviews.\u00a0<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/d8\/b4\/d8b41bad4db70041d33ee73e9ec63e4f\/b8a28b3d17b2c55b7e7cf0b530aeca84\/AD_4nXcBzIipk8dPbOQvJWzV05AgAYbWK4ZWqey8iKsIJE1dkADQD7xxpgFDOiApthXxUnMoCTFwVSfv_2SoXiBVNHvtarCmHC7Mekwil5vn0YNQyhOffW-Coxq_PrmpqaoDfsoVH3qA.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Most cited domains in AIOs\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/d8\/b4\/d8b41bad4db70041d33ee73e9ec63e4f\/b8a28b3d17b2c55b7e7cf0b530aeca84\/original.png\" height=\"1600\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>This isn\u2019t random. Google often includes experience-based and community-validated sources when generating AI Overviews.\u00a0<\/p>\n<p>As a result, platforms where real people share detailed answers and discussions are more likely to be cited in an AI Overview.<\/p>\n<p>For brands, this creates an opportunity. Having a presence on the UGC platforms Google already trusts can increase your chances of appearing in AI Overviews\u2014even when your main site isn\u2019t ranking yet.<\/p>\n<p>Be careful not to get overly promotional. Reddit and other UGC communities are famously skeptical of marketing.\u00a0<\/p>\n<p>Instead of pushing products, focus on social listening, engaging respectfully where appropriate, and learning from what people naturally say about your brand.<\/p>\n<p>Here\u2019s how to find specific keywords where AI Overviews feature UGC:<\/p>\n<p>Go to Organic Research and enter quora.com. Then filter for <strong>Domain ranks <\/strong>&gt;<strong> AI Overview <\/strong>and add a keyword filter for your topic (e.g., \u201cbees\u201d).<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/c1\/59\/c159ff7f95f7f9782ac01c4dafbe9d5b\/00e7dc2580bf6708873cdd45686bb413\/AD_4nXfk9Ne9IvNirZkhlwnq1pgqkYFP0_E3bVsK4eQkY4gRIUjEqRd9q7tNxcLuMi9SSDspNJMxkS8FJ1X4mbHdxIymgoQrqQn71r8eKYOYJuPfKgSjAvM16v-wYxvvYicGOuF96V8Bug.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Quora.com AIO rankings filtered for bee-related keywords\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/c1\/59\/c159ff7f95f7f9782ac01c4dafbe9d5b\/00e7dc2580bf6708873cdd45686bb413\/original.png\" height=\"945\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>In this example, we can see that <a href=\"http:\/\/quora.com\" style=\"text-decoration:none\">Quora.com<\/a> has a position in the AI Overview for 1.5 thousand keywords related to \u201cbees.\u201d<\/p>\n<aside class=\"tip-box\">\n<div class=\"tip-box_text-wrapper\">\n<p><em>With these filters applied, open the Keywords chart to view the trend of the website\u2019s AI Overview rankings.<\/em><\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/aa\/aa\/aaaaaf993dc0307d2552435ffcbd8960\/8453a242214826b8a83c5888f1a995e5\/AD_4nXcTIFI0i-0QCGFpAEBC5XjfAChBqO9SEs7FE-8847lcEPVOs4av_012_pgG5Oo0lIze36jlO3w0maiIPK3NsT0XiLYKObhNEpX7XDaA1KBiYMamHNBLDqxw6e0iVo-k4Gdp0LjTtA.webp\"\/><img decoding=\"async\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/aa\/aa\/aaaaaf993dc0307d2552435ffcbd8960\/8453a242214826b8a83c5888f1a995e5\/original.png\" alt=\"AD_4nXcTIFI0i-0QCGFpAEBC5XjfAChBqO9SEs7FE-8847lcEPVOs4av_012_pgG5Oo0lIze36jlO3w0maiIPK3NsT0XiLYKObhNEpX7XDaA1KBiYMamHNBLDqxw6e0iVo-k4Gdp0LjTtA?key=vE0inAX8kWwqsav2O6TWLQ\" loading=\"lazy\" width=\"1010\" height=\"789\"\/><\/picture><\/figure>\n<\/div>\n<\/aside>\n<p>Follow this link to see <a href=\"https:\/\/www.semrush.com\/analytics\/organic\/positions\/?filter=%7B%22search%22%3A%22%22%2C%22volume%22%3A%22%22%2C%22positions%22%3A%22%22%2C%22positionsType%22%3A%22all%22%2C%22serpFeatures%22%3A%7B%22type%22%3A%22domain_ranks%22%2C%22id%22%3A52%7D%2C%22intent%22%3A%5B%5D%2C%22kd%22%3A%22%22%2C%22advanced%22%3A%7B%7D%7D&amp;db=us&amp;q=quora.com&amp;searchType=domain\" style=\"text-decoration:none\">the keywords which Quora.com ranks for AI Overviews.\u00a0<\/a><\/p>\n<h2>Estimating the Value of AI Overview Visibility<\/h2>\n<p>We\u2019re still in uncharted territory when it comes to measuring the impact of AI Overview visibility.\u00a0<\/p>\n<p>The value is less about direct search traffic and more about signaling brand reputation and authority.\u00a0<\/p>\n<p>When your brand is cited in an AI Overview about your niche, you gain a valuable moment of visibility over your competitors.<\/p>\n<h2>Turn AI Overview Insights Into Strategy<\/h2>\n<p>Identifying keywords that trigger AI Overviews is valuable, but it\u2019s how you respond that makes the difference.\u00a0<\/p>\n<h3>Don\u2019t Treat All Keywords Equally<\/h3>\n<p>Some AIO-triggering keywords are worth your time. Others aren\u2019t. Focus on:<\/p>\n<ul>\n<li style=\"list-style-type:disc\"><strong>Keywords tied to commercial intent<\/strong>: Check the Traffic Cost in Organic Research to prioritize terms with business value.<\/li>\n<li style=\"list-style-type:disc\"><strong>SERPs where no strong competitor is featured in the AIO<\/strong>: These are low-competition openings, especially when the AIO pulls from vague or non-authoritative sources.<\/li>\n<li style=\"list-style-type:disc\"><strong>Your own mentions inside AIOs<\/strong>: If your brand is cited, even without a link, consider it a signal. Strengthen that page and expand its internal and external visibility.<\/li>\n<\/ul>\n<h3>Increase Off-Page Signals to Support Inclusion<\/h3>\n<p>Google doesn\u2019t just pull from your site. It pulls from trusted sources, including third-party platforms. Boost your chances of being mentioned in an AI Overview by:<\/p>\n<ul>\n<li style=\"list-style-type:disc\"><strong>Growing branded search and mentions<\/strong>: A higher branded search volume may <a href=\"https:\/\/www.semrush.com\/blog\/ai-visibility\/\" style=\"text-decoration:none\">increase AIO inclusion<\/a>. Use partnerships, campaigns, and brand awareness ads to spark interest around your name. Like when Lego and Adidas teamed up for this eye-catching partnership:<br \/>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/ff\/ff\/ffff9d73c00798e93f75dac7356c9033\/08d932dbcf534b8ae62a8a2590d79d58\/image.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"sample brand partnership post with Lego and Adidas\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/ff\/ff\/ffff9d73c00798e93f75dac7356c9033\/08d932dbcf534b8ae62a8a2590d79d58\/original.png\" height=\"965\" loading=\"lazy\" width=\"1010\"\/><\/picture> <\/figure>\n<\/li>\n<li style=\"list-style-type:disc\"><strong>Posting on credible external platforms<\/strong>: Google often cites content from LinkedIn Pulse and similar sources. <a href=\"https:\/\/www.semrush.com\/blog\/linkedin-seo\/\" style=\"text-decoration:none\">Share insights on LinkedIn<\/a>, YouTube, Reddit, Quora, or industry blogs to broaden your footprint. Like this AI Overview that cites multiple Reddit and Quora pages:\u00a0<\/li>\n<\/ul>\n<figure class=\"easyimage easyimage-full\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/70\/16\/7016e7847e5e8d2988384c23be14b9b5\/e1372e5a51681bde641b45f795ed3dd2\/image.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"sample AI Overview for &quot;is beekeeping expensive&quot;\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/70\/16\/7016e7847e5e8d2988384c23be14b9b5\/e1372e5a51681bde641b45f795ed3dd2\/original.png\" height=\"1112\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<ul>\n<li style=\"list-style-type:disc\"><strong>Running <\/strong><a href=\"https:\/\/www.semrush.com\/blog\/digital-pr\/\" style=\"text-decoration:none\"><strong>digital PR<\/strong><\/a><strong> and outreach<\/strong>: Guest posts, podcasts, and media features build trust signals that improve your visibility, both in traditional rankings and in AI-generated results. For example, see how much this AI Overview cites various media sources for its results:<\/li>\n<\/ul>\n<figure class=\"easyimage easyimage-full\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/00\/e4\/00e4d7d04203b4dc752b44a8ace15f73\/30f9a956974f08df9e274f508c3cdd9b\/image.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"sample of PR impact on AI Overviews\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/00\/e4\/00e4d7d04203b4dc752b44a8ace15f73\/30f9a956974f08df9e274f508c3cdd9b\/original.png\" height=\"1160\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>The result? More trust signals mean more chances to show up in both traditional and AI-powered SERPs.<\/p>\n<h2>Make AI Overviews Work for You<\/h2>\n<p>AI Overviews are changing how Google presents information, but this shake-up can be your opportunity if you know how to act.<\/p>\n<p>Stay proactive. Use Semrush to monitor where and how AI Overviews appear in your niche, uncover new content opportunities, and adjust your strategy based on actual performance, not guesswork.<\/p>\n<p>AI Overviews aren&#8217;t going away, but neither are the fundamentals of good SEO. Focus on creating genuinely helpful, authoritative content that serves your audience, and use real data to guide what you publish next.<\/p>\n<p>Ready to see where you stand? Start tracking AI Overviews with Semrush today.\u00a0<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>As of December 2025, Google\u2019s AI Overviews appear in about 15% of search results according to Semrush Sensor.\u00a0 And many of those summaries pull from platforms like Reddit, Quora, and YouTube\u2014often before they cite traditional websites.\u00a0 Because Google Search Console doesn\u2019t report AI Overview impressions or mentions, it\u2019s hard to know when your brand is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":329052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[22276,23459,1018],"dealstore":[],"offerexpiration":[],"class_list":["post-329051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-overviews","tag-semrush","tag-track"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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