{"id":328978,"date":"2025-12-03T09:17:38","date_gmt":"2025-12-03T09:17:38","guid":{"rendered":"https:\/\/peraltafinancing.com\/uncategorized\/conversational-marketing-for-watches-the-truth-about-watches\/"},"modified":"2025-12-03T09:17:38","modified_gmt":"2025-12-03T09:17:38","slug":"conversational-marketing-for-watches-the-truth-about-watches","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=328978","title":{"rendered":"Conversational Marketing for Watches – The Truth About Watches"},"content":{"rendered":"


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Conversational marketing answers an important question: how do you market a watch that\u2019s been on the shelf a while when you don\u2019t have a million dollar marketing budget? Watchmakers rely on two main drivers: branding and the thrill of the new.\u00a0<\/p>\n

Branding<\/h2>\n
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Rolex spends millions sponsoring upscale sports, making sure there\u2019s a Rolex logo in plain sight. Does generic advertising lead directly to sales? For sure.<\/p>\n

Mind you, while watch guys obsess over specific models and features, the majority of Rolex customers want \u201ca\u201d Rolex. Notice that the as above says just that: divers wear \u201ca\u201d Rolex, not a Rolex Submariner..<\/p>\n

Combined with carefully chosen celebrity endorsements (a.k.a., ambassadors), everyone knows what a Rolex is: quality status. Thanks to a limited model line, choosing a Rolex isn\u2019t a complicated process, once a customer darkens their door.\u00a0<\/p>\n

No question: Rolex is the master of watch branding. Where Rolex goes, OMEGA and TAG follow, with similar results.<\/p>\n

The Thrill of the New \u2013 Not So Thrilling?<\/h2>\n
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Saying that, OMEGA Et. Al \u2013 including Rolex sub-brand Tutor \u2013 also depend on the thrill of the new to capture the attention of the watch media. To keep the brand in front of the horological cognoscenti.\u00a0<\/p>\n

To keep that train chugging along, they introduce minor variations. Now with a green dial! Bronze case! Maybe even a new movement. Something<\/em>.\u00a0<\/p>\n

Smaller watchmakers who can\u2019t or won\u2019t pay for Rolexian bug bucks branding and paid celebs do this as a matter of course. The end result: a gigantic catalogue of watches.\u00a0<\/p>\n

A recent article pointed out that Audemars Piguet sells nearasdammit 200 different Royal Oaks. I gave up counting the number of Grand Seikos on offer, but it\u2019s close.\u00a0<\/p>\n

Grand who? Yes, there is that. Grand Seiko has done a spectacular job of flying under the radar. And do we really believe that AP created 200 watches because there was demand for so many variations? If only AP made a thin white ceramic smaller-sizes Royal Oak! Then<\/em> I\u2019d buy.\u00a0<\/p>\n

Conversational Marketing<\/h2>\n
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There is a marketing piece here that players at the sub-Submariner level are missing: customer relations. <\/p>\n

I own a LOT of watches. None of them have ever engaged me in what I\u2019d call a conversation. They don\u2019t know why I bought their watch, for one simple reason: they never asked. In fact, they don\u2019t know anything<\/em> about me.<\/p>\n

Oh sure, they have marketing data. Focus groups? Maybe. But here we are, living in a world where every human of earth has the world\u2019s most interactive device in their pocket, and not one watch brand is reaching out to owners.\u00a0<\/p>\n

Strike that. The ones who do send generic emails guessing, hoping that I\u2019ll stump-up my hard earned money for one of their watches. Emails fixated on the thrill of the new.<\/p>\n

Brand loyalty isn\u2019t just about people liking or even moving a brand. It\u2019s about people connecting<\/em> with a brand.\u00a0<\/p>\n

The watch press is a joke, welcoming everything new that comes along with breathless enthusiasm. Bought and paid for, of course. They\u2019re all preaching to the converted, even as they bombard these enthusiasts with watch after watch after watch, making it difficult to choose.<\/p>\n

The trick: get closerthanthis to your existing<\/em> customers. Your best customer, right? Talk to<\/em> them, not at them. Give them a reason to be a part<\/em> of your brand, by soliciting and listening to their experiences with your watch.\u00a0<\/p>\n

Need service, a new strap? I know: that\u2019s standard mass mailing fare. How about asking the customer to send you a picture of their watch to give them feedback on its condition?<\/p>\n

How many watches do you own? Here\u2019s a beautiful branded case for six watches. We see you\u2019ve got a special birthday coming up. Send us a picture of your collection and we\u2019ll suggest an appropriate watch to complement your collection.<\/p>\n

Basically, watch brands should use the internet to automate the kind of service the best watch dealers provide. Dealers who take the time to know you, and not just your watches.\u00a0<\/p>\n

I\u2019m here to say that having a proper, ongoing, professional and caring conversation with a watch customer is the most effective and cost-effective way to market watches. I\u2019m waiting for someone to prove me wrong.\u00a0<\/p>\n

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Conversational marketing answers an important question: how do you market a watch that\u2019s been on the shelf a while when you don\u2019t have a million dollar marketing budget? Watchmakers rely on two main drivers: branding and the thrill of the new.\u00a0 Branding Rolex spends millions sponsoring upscale sports, making sure there\u2019s a Rolex logo in […]<\/p>\n","protected":false},"author":1,"featured_media":328979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101003,155365,110824,135739,98,96754,100999,123947],"tags":[22618,8402,5477,1235],"dealstore":[],"offerexpiration":[],"class_list":["post-328978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audemars-piguet","category-audemars-piguet-royal-oak","category-editorials","category-grand-seiko","category-marketing","category-media","category-rolex","category-rolex-submariner","tag-conversational","tag-marketing","tag-truth","tag-watches"],"yoast_head":"\nConversational Marketing for Watches - The Truth About Watches - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=328978\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conversational Marketing for Watches - The Truth About Watches - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Conversational marketing answers an important question: how do you market a watch that\u2019s been on the shelf a while when you don\u2019t have a million dollar marketing budget? 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