{"id":328374,"date":"2025-12-02T22:57:18","date_gmt":"2025-12-02T22:57:18","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/merchandise-residual-value-and-winning-items\/"},"modified":"2025-12-02T22:57:18","modified_gmt":"2025-12-02T22:57:18","slug":"merchandise-residual-value-and-winning-items","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=328374","title":{"rendered":"Merchandise Residual Value and Winning Items"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"post-body-3425498168620962337\" itemprop=\"description articleBody\">\n<p><span style=\"font-family: arial;\">The same concept applies to fishing for new customers.<\/span><\/p>\n<p><span style=\"font-family: arial;\">You don&#8217;t say &#8220;60% OFF LIMITED TIME ONLY&#8221; which really means &#8220;IT&#8217;S LIMITED BECAUSE NEXT WEEK WE&#8217;RE 70% OFF!&#8221;<\/span><\/p>\n<p><span style=\"font-family: arial;\">I mean, that&#8217;s lazy and stupid. It&#8217;s a marketing best practice, but it is lazy and stupid.<\/span><\/p>\n<p><span style=\"font-family: arial;\">Because you are smart, you &#8220;curate&#8221; your assortment for prospects that could become new customers.<\/span><\/p>\n<div style=\"text-align: justify;\">\n<ul>\n<li><span style=\"font-family: arial;\">Best Selling Items.<\/span><\/li>\n<li><span style=\"font-family: arial;\">Items That Attract Customers More Likely To Purchase In The Future.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: arial;\">Why best selling items? Because those items have higher conversion rates, better ROAS, and better profit per new customer. Why waste marketing dollars on stuff that doesn&#8217;t sell? Are you are Lemonhead? No!<\/span><\/p>\n<p><span style=\"font-family: arial;\">Why high MRV items? Because you want new customers who are more likely to repurchase in the future than new customers who are one-and-done. Why waste marketing dollars on new customers who don&#8217;t buy again? Are you a Lemonhead? No!<\/span><\/p>\n<p><span style=\"font-family: arial;\">Your &#8220;prospecting assortment&#8221; is different than your overall merchandising assortment.<\/span><\/p>\n<div>\n<ol>\n<li><span style=\"font-family: arial;\">Only offer winning or high-contending items, improving your cost per new customer.<\/span><\/li>\n<li><span style=\"font-family: arial;\">Only offer items that increase the probability of a new customer buying again by 20% (high MRV items), improving your downstream rebuy rates.<\/span><\/li>\n<\/ol>\n<\/div>\n<p><span style=\"font-family: arial;\">It&#8217;s so easy.<\/span><\/p>\n<p><span style=\"font-family: arial;\">So why aren&#8217;t you doing this?<\/span><\/p>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The same concept applies to fishing for new customers. You don&#8217;t say &#8220;60% OFF LIMITED TIME ONLY&#8221; which really means &#8220;IT&#8217;S LIMITED BECAUSE NEXT WEEK WE&#8217;RE 70% OFF!&#8221; I mean, that&#8217;s lazy and stupid. It&#8217;s a marketing best practice, but it is lazy and stupid. Because you are smart, you &#8220;curate&#8221; your assortment for prospects [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[3033,16497,81051,19837],"dealstore":[],"offerexpiration":[],"class_list":["post-328374","post","type-post","status-publish","format-standard","hentry","category-analytics","tag-items","tag-merchandise","tag-residual","tag-winning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Merchandise Residual Value and Winning Items - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=328374\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Merchandise Residual Value and Winning Items - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"The same concept applies to fishing for new customers. 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