{"id":326172,"date":"2025-12-01T14:17:26","date_gmt":"2025-12-01T14:17:26","guid":{"rendered":"https:\/\/peraltafinancing.com\/animation\/mom-is-the-holiday-legend-in-sheds-new-spot-for-iga-motion-design\/"},"modified":"2025-12-01T14:17:26","modified_gmt":"2025-12-01T14:17:26","slug":"mom-is-the-holiday-legend-in-sheds-new-spot-for-iga-motion-design","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=326172","title":{"rendered":"Mom is “The Holiday Legend” in Shed’s New Spot for IGA – Motion design"},"content":{"rendered":"


\n<\/p>\n

\n
\n
\n
\n

Posted
\n\t\t\t\t\t\t\ton\t\t\t\t\t\t\tSunday, November 30, 2025\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

<\/p>\n

The latest in their decade of work for grocery retailer IGA, this new Christmas spot from the animation team at Shed in Montreal pushes all your food and family buttons as it elevates moms to theie rightful status as holiday superheros.<\/p>\n

Caroline Duhamel, director of marketing communications at IGA: \u201cEvery year, we eagerly await the moment to unveil our holiday tale, a cherished tradition for local families and IGA grocers.
\u00a0<\/p>\n

\n

\u201cThis new edition is a tribute to all those loved ones, those holiday heroes, who bring magic in our childhood hearts and left us with unforgettable memories.\u201d<\/p>\n<\/blockquote>\n

\u00a0
\u201cBased on the theme of mutual support, this new edition is a tribute to all those loved ones, those holiday heroes, who bring magic in our childhood hearts and left us with unforgettable memories that we cherish, especially through family recipes cooked and enjoyed together.<\/p>\n

Quentin Fachon, copywriter at Sid Lee: \u201cYou can be a force of nature in the kitchen, but even the strongest need a break. The magic of Christmas doesn\u2019t rest on one pair of shoulders alone; it\u2019s meant to be shared. That\u2019s what we wanted to highlight this year.\u201d
\u00a0<\/p>\n

Credits<\/h2>\n

\"IGA<\/p>\n

\"IGA<\/p>\n

\"IGA<\/p>\n

\"IGA<\/p>\n

\"IGA
\u00a0<\/p>\n

Credits<\/h2>\n

Client: Sobeys<\/p>\n

Agency: Sid Lee
EP: Ariane Rondeau
Producer: Elisa Hernandez, Julie Lorazo
Coordinator: Rosalie Savard
ECD: David Allard
CD: Alexandre Pellerin
Art Director: Francis L\u00e9vesque, Jeremi Frenette
Graphic Designer: Patricio Bouey
Copywriter: Quentin Fachon, Thomas Valli\u00e8res<\/p>\n

Production: Shed<\/a>
Director: Quentin Fachon, Fran\u00e7ois Hogue
EP: Renaud Cot\u00e9
3D Lead: Fran\u00e7ois Hogue
Producer: Catherine Gaucher
Coordinator: Naomi Jeanneteau, Ahlame Hafid
Character Design: Simon Takerkart, Amber Kenneson, Benjamin Hayte
Editor: Nicolas Dupont, Steve Lambert
Storyboard Artist: Jean Lacombe
Set Designer: Sophie Le Blanc, Maude C\u00f4t\u00e9
Stylist: Yu-Han Wang, Olavo Chagas, Sophie Le Blanc, Alicja Cygan, Florence Blain
Rigging: Danilo Pinheiro, Andr\u00e9 R\u00fcegger, Caio Hidaka, Saul Almeida<\/p>\n

Post\/VFX: Shed
Colorist: Benoit C\u00f4t\u00e9
Concept Artist: Philippe Langlois, Nicolas Cloutier, Katty Maurey
Modeling: Gabriel Nunes de Oliveira, Sarah Seguin, J\u00e9r\u00e9mie Roy, Sarah Seguin, C\u00e9cile Roussel-Dupr\u00e9, Sophie Le Blanc, Olavo Chagas
Philippe Morel
Animation Director: Faustine Bob\u00e9e
Animation: Gaston Otero, Jake Sandercock-Brown, Jean-Leny Sole, Pratik Purkayastha, Jonathan Edwards, Victor M. Perez
FX Artist: Maude C\u00f4t\u00e9, Mathieu Goulet-Aubin, Gabriel Monette, Simon-Pierre L\u00e9gar\u00e9, Alicja Cygan
Matte Painting: Xavier Bourque
Lighting: Val\u00e9rie Charbonneau, Eduardo Velasquez, Laura Gerlier, Fran\u00e7ois Therron, Jeremy Loiselle-Lefebvre
Technical Director: Samuel Bissonnette, Mathieu Goulet-Aubin
Technologist: Jean-Philippe Haineault<\/p>\n

Music\/Sound: Rod\u00e9o Fx Audio
Sound Designer: David Beaulieu
Arranger: David Beaulieu
Music Producer: M\u00e9lissa Roux<\/p>\n

\t\t\t
\n\t\t
\n<\/rdf:rdf><\/p>\n

\n
\"\"<\/div>\n
\n

Stephen Price<\/h2>\n
Stephen is the editor and CD of Stash Media Inc. He lives in the Hudson Valley but still feels very Canadian.
Follow on LinkedIn<\/a>, X<\/a>, and Instagram<\/a><\/div>\n<\/div>\n<\/div>\n

\t\t\t\"\"\/<\/a><\/p><\/div>\n