{"id":324829,"date":"2025-11-30T15:29:50","date_gmt":"2025-11-30T15:29:50","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/social-media-in-2025-go-all-in-or-go-all-out\/"},"modified":"2025-11-30T15:29:50","modified_gmt":"2025-11-30T15:29:50","slug":"social-media-in-2025-go-all-in-or-go-all-out","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=324829","title":{"rendered":"Social media in 2025: Go ALL IN or go ALL OUT"},"content":{"rendered":"


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Preparing the Social Media chapter of my marketing audit<\/a> course, I had a revelation.<\/p>\n

In 2025, social media has become an ALL IN or ALL OUT marketing channel.<\/strong><\/p>\n

By ALL IN, I mean that to get results from organic social media (Instagram, TikTok, LinkedIn), brands (read: marketers) need to\u00a0work hard<\/em>.<\/p>\n

By hard work, I mean a 100% dedication to a social platform: 3-5 high-quality posts per week that can compete with big brands\u2019 social teams & digital creators.<\/p>\n

As I argued in my\u00a0<\/strong>LinkedIn post<\/strong><\/a>\u00a0(now 60,000+ impressions OMG (\u272a\u203f\u272a)):<\/strong><\/p>\n

In 2015, social media marketing was an intern\u2019s job\u00a0because the CMO was busy with strategy<\/em>\u00a0and paid ad campaigns. In 2025, social media is still an intern\u2019s job\u00a0because the CMO doesn\u2019t know how to do it<\/em>.<\/p>\n

\"social<\/figure>\n

The Great Complexification of social media marketing 2015-2025<\/h3>\n

In the past 5 years, paid ads have become easier to manage as Meta and Google add automation. <\/p>\n

Meanwhile, the complexity of social media marketing has skyrocketed.<\/strong><\/p>\n

\u21b3 Social media is now 10x more competitive v.s. 5 years ago. Think professional creators posting high-production videos, hyper-engaging brand UGC in Reels and TikTok, celebrity collabs, etc.<\/p>\n

\u21b3 People who started marketing careers in 2010 struggle to keep up with Gen Z social media aesthetics, discourse, lingo. It\u2019s become hard for 40y olds to talk the language of 18y old consumers. (I\u2019m 31y and even I think it\u2019s hard\u2026)<\/p>\n

\u21b3 In 2025, social media marketing is complex and high-value expertise that companies hire special talent & teams for. Even the size of Facebook posts<\/a> has become more complex. <\/p>\n

In my article on 2025 marketing trends<\/a>, I wrote: \u201cThe key social media trend in 2025 will be:\u00a0less is more<\/em>.\u00a0<\/strong><\/p>\n

I am not so sure about that anymore.<\/p>\n

But surely, what is<\/em> out is easy audience growth from posting unoriginal ideas with basic static designs.<\/p>\n

What does \u201cgood\u201d social media mean in 2025?<\/h3>\n

Here are 5 brands winging the social media game.<\/strong><\/p>\n

Check out their IG profiles if you\u2019re not quite sure what \u201cgood social media marketing\u201d means these days. Hint:\u00a0lots<\/em>\u00a0of videos.<\/p>\n

\"social<\/figure>\n

What does it mean for marketers?<\/h3>\n

As a small brand\u2019s marketing manager,<\/strong>\u00a0you probably don\u2019t have the skill set of a seasoned social media marketing expert. <\/p>\n

So, it\u2019s quite hopeless to compete against big brands and professional Instagram<\/a> creators on your own.
\u200b
You just don\u2019t have the time\u00a0to keep up w\/ all best practices, come up w\/ hyper-creative ideas, and create (write, film, design) high-quality social media content. You also don\u2019t have a video production team.<\/p>\n

Hold your horses. But\u00a0<\/strong>do<\/em><\/strong>\u00a0consider the ALL IN or ALL OUT approach.<\/strong><\/p>\n

\u21b3 Go ALL IN for a 3-month test period.<\/strong>\u00a0Although some social media agency people commented under my LI post that it should be a 6-month period, I don\u2019t buy it.<\/p>\n

\u21b3 Look at social media as a 3-month experiment<\/strong>\u00a0into which you invest \u20ac3-5k per month.
\u200b
\u200b\u21b3 Shift some paid ads budget to social media.\u00a0<\/strong>Say you spend \u20ac10k per month on paid ads. Shift \u20ac5k of that budget to social media as an experiment for 3 months.
\u200b
\u200b\u21b3 Hire a freelance social media expert or agency<\/strong>\u00a0for that 3-month period and let them work their magic. They\u2019ve got the knowhow, social-media-creative brain, and teams and tools to create high-quality content.
\u200b
\u200b\u21b3 See how far the experiment takes you<\/strong>\u00a0in 1-2 channels you\u2019ve asked the experts to manage. You may as well see that this \u20ac5k is better spend on social media expert\u2019s fee than paid advertising. You can measure the results via general high-level results, blended CPA, and obviously social media growth KPIs.<\/p>\n

Pay to play<\/h3>\n

In 2025, social media is one of the most lucrative growth channels. <\/strong><\/p>\n

But as with any<\/em> marketing channel, paid or organic, you\u2019ll have to pay the entry price in order to play the game.<\/p>\n

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This article first appeared in my marketing newsletter.\u00a0Subscribe here<\/a>\u00a0to be the first one to read new posts.<\/strong><\/p>\n<\/div>\n