{"id":324193,"date":"2025-11-30T02:40:35","date_gmt":"2025-11-30T02:40:35","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/five-tiers-of-email-subscribers\/"},"modified":"2025-11-30T02:40:35","modified_gmt":"2025-11-30T02:40:35","slug":"five-tiers-of-email-subscribers","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=324193","title":{"rendered":"Five Tiers of Email Subscribers"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"post-body-2704996833689117568\" itemprop=\"description articleBody\">\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">You don&#8217;t segment email campaigns to better target customers &#8230; there are models \/ equations \/ AI to do all of that and do it really well.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">You segment email campaigns to understand what is happening.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">Segmentation doesn&#8217;t have to be complicated. Here are five tiers \/ segments. If a customer doesn&#8217;t meet the criteria for (1), you move down to (2) etc.<\/span><\/p>\n<ol>\n<li><span style=\"font-family: arial;\">1+ Email Purchase in the Past Year.<\/span><\/li>\n<li><span style=\"font-family: arial;\">1+ Email Click-Through in the Past Year.<\/span><\/li>\n<li><span style=\"font-family: arial;\">1+ Email Open in the Past Year.<\/span><\/li>\n<li><span style=\"font-family: arial;\">1+ Purchase in the Past Year, Not via Email Marketing.<\/span><\/li>\n<li><span style=\"font-family: arial;\">All Other Email Subscribers.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-family: arial;\">For each campaign, you measure performance by each of the five tiers of email subscribers. Tiers (1) and (2) will generate the vast majority of sales caused by email marketing. Tier (5) is the place where you execute your experiments, because these people are unlikely to open\/click so you can try different ideas to see what might work &#8230; if something works, move it up to Tier (4), if it works there, keep moving it up the ladder. Tier (3) is also a great place to experiment with new ideas.<\/span><\/p>\n<p><span style=\"font-family: arial;\">Clients with very good email marketing programs generate +\/- 25% of annual ecommerce sales from email marketing. If you aren&#8217;t there yet, segment customers as outlined above, experiment, and measure results.<\/span><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>You don&#8217;t segment email campaigns to better target customers &#8230; there are models \/ equations \/ AI to do all of that and do it really well. You segment email campaigns to understand what is happening. Segmentation doesn&#8217;t have to be complicated. Here are five tiers \/ segments. If a customer doesn&#8217;t meet the criteria [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[13093,28680,1736],"dealstore":[],"offerexpiration":[],"class_list":["post-324193","post","type-post","status-publish","format-standard","hentry","category-analytics","tag-email","tag-subscribers","tag-tiers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Five Tiers of Email Subscribers - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=324193\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Five Tiers of Email Subscribers - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"You don&#8217;t segment email campaigns to better target customers &#8230; there are models \/ equations \/ AI to do all of that and do it really well. You segment email campaigns to understand what is happening. Segmentation doesn&#8217;t have to be complicated. Here are five tiers \/ segments. If a customer doesn&#8217;t meet the criteria [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=324193\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-30T02:40:35+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=324193#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=324193\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Five Tiers of Email Subscribers\",\"datePublished\":\"2025-11-30T02:40:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=324193\"},\"wordCount\":214,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"keywords\":[\"Email\",\"subscribers\",\"Tiers\"],\"articleSection\":[\"Analytics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=324193#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=324193\",\"url\":\"https:\/\/fivemor.com\/?p=324193\",\"name\":\"Five Tiers of Email Subscribers - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"datePublished\":\"2025-11-30T02:40:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=324193#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=324193\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=324193#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Five Tiers of Email Subscribers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Five Tiers of Email Subscribers - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=324193","og_locale":"en_US","og_type":"article","og_title":"Five Tiers of Email Subscribers - Som2ny Network","og_description":"You don&#8217;t segment email campaigns to better target customers &#8230; there are models \/ equations \/ AI to do all of that and do it really well. You segment email campaigns to understand what is happening. Segmentation doesn&#8217;t have to be complicated. Here are five tiers \/ segments. If a customer doesn&#8217;t meet the criteria [&hellip;]","og_url":"https:\/\/fivemor.com\/?p=324193","og_site_name":"Som2ny Network","article_published_time":"2025-11-30T02:40:35+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=324193#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=324193"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"Five Tiers of Email Subscribers","datePublished":"2025-11-30T02:40:35+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=324193"},"wordCount":214,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"keywords":["Email","subscribers","Tiers"],"articleSection":["Analytics"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=324193#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=324193","url":"https:\/\/fivemor.com\/?p=324193","name":"Five Tiers of Email Subscribers - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"datePublished":"2025-11-30T02:40:35+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=324193#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=324193"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=324193#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"Five Tiers of Email Subscribers"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/324193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=324193"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/324193\/revisions"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=324193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=324193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=324193"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=324193"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=324193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}