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Every week, I attempt to curate a list of clutter-breaking creative ads<\/a>. Most ads are ignored and only a handful are even noticed or discussed. Ad agency & brand teams which manage to produce ads which stand out deserve our appreciation, given all the chaos during the process<\/a>. In this week\u2019s edition, ads from Jeep, Ford and more. <\/p>\n METT Singapore: attractive<\/strong><\/p>\n In advertising, it is common to dramatise or exaggerate a benefit of the product or service. Sometimes, the exaggeration is anchored on a literal depiction of a common saying or the proposition. A new ad for a luxury hotel in Singapore<\/a> simply shows how \u2018attractive\u2019 it is as if it were a magnet pulling objects associated with a relaxed hotel stay. <\/p>\n \n