\n
By Chris James<\/p>\n
\u2013<\/p>\n
When the world shut down and shifted into virtual spaces in 2020 due to the COVID-19 outbreak, Yolanda Reed noticed something happening in the small talk between colleagues.<\/p>\n
While navigating her role as a C-suite human resources executive, her colleagues often whispered \u2013 thinking she couldn\u2019t hear \u2013 about the beautifully designed spaces behind her on camera.<\/p>\n
What they didn\u2019t know was they were getting a first glimpse of a passion that had been quietly blooming since childhood.<\/p>\n
That passion has a name \u2013 Yokie, a d\u00e9cor and design company built after leaving her 27-year career in human resources. What began as compliments on Zoom has evolved into a business rooted in artistry, empathy and an unshakable belief in purpose.<\/p>\n
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![\"\"](\"https:\/\/www.todayswomannow.com\/wp-content\/uploads\/2025\/11\/IMG_5519-scaled.jpeg\")
<\/p>\n
Reed describes her path to d\u00e9cor with the same warm energy she brings to her design projects.<\/p>\n
\u201cI love to entertain, and I love to decorate, and I have often married those two together from fabulous brunches I used to have around Derby time, and I used to just decorate,\u201d she explained.<\/p>\n
Her mother often told Reed she reminded her of Edward, a late uncle she never met \u2013 an entertainer and decorator at heart, known for transforming discarded tablecloths into fabulous pieces used at parties.<\/p>\n
That creative spark followed Reed into her teens, where she redesigned relatives\u2019 homes and even decorated weddings before she fully understood the talent before her.<\/p>\n
When she stepped away from HR in September 2021, she didn\u2019t see it as an ending. Instead, it was the moment she allowed herself to see her creativity and hobby turning into a calling.<\/p>\n
\u201cI realized it didn\u2019t have to be either\/or. I could be AND,\u201d she said.<\/p>\n
She took the pieces of HR she loved \u2013 people, connection and purpose \u2013 blending it with design.<\/p>\n
\u201cYokie,\u201d her childhood nickname, suddenly felt right again.<\/p>\n
Design Rooted in Heart<\/strong><\/p>\nWhat separates Reed from other designers is her deep empathy, sharpened through decades in HR. To her, d\u00e9cor is more than colors and fixtures, it\u2019s about creating emotional safety and joy.<\/p>\n
\u201cYou first must be concerned about the person,\u201d she said. \u201cIt\u2019s their project. They\u2019re going to be spending time in there.\u201d<\/p>\n
She added the importance of talking about their current feeling and how they want to feel when the space is transformed.<\/p>\n
Her clientele is as diverse as her designs. She recalled a project where she transformed a nine-year-old\u2019s bedroom and play space into a spotlight-themed sanctuary \u2013 after the young client confidently declared she was \u201cabout to turn 10.\u201d<\/p>\n
Reed also partners with KREED Painting through color consulting, adding another layer to the business. That collaboration expanded her reach, introducing her to clients seeking updates that are more practical \u2013 and far less expensive \u2013 than full renovations.<\/p>\n
It\u2019s the honesty that builds trust with her clients.<\/p>\n
![\"\"](\"https:\/\/www.todayswomannow.com\/wp-content\/uploads\/2025\/11\/IMG_2267.jpeg\")
<\/p>\n
Her portfolio includes commercial work \u2013 most notably redesigning the former Drippin\u2019 Crab restaurant that later became Blak Koffee, a Black-owned coffee shop in Louisville\u2019s Russell neighborhood.<\/p>\n
The holidays are here again. It\u2019s a season that can bring grief, loneliness and financial stress. Reed sees d\u00e9cor as a form of emotional care.<\/p>\n
With her own father passing in 2020, she deeply understands the way memories linger within a room.<\/p>\n
\u201cI am so like my dad when it comes to the Christmas holidays. I want people to feel a fraction of how I feel during the holidays, and it has nothing to do with the gifts under the tree. It is, you know, that feeling of coming together around the table and just making it fun,\u201d she said.<\/p>\n
Reed says using some of those cherished childhood memories in decorating is a great first step. Her mantra is \u201cdream it, theme it and then we\u2019ll scheme it.\u201d<\/p>\n
It\u2019s a process that blends therapy with creativity, helping families honor loved ones and rediscovering joy through intentional design.<\/p>\n
Reed uses her journey to speak directly to women who are quietly carrying untapped creativity.<\/p>\n
![\"\"](\"https:\/\/www.todayswomannow.com\/wp-content\/uploads\/2025\/11\/IMG_4443.jpeg\")
<\/p>\n
\u201cTake your talents and turn them into your purpose and a plan,\u201d she urged. \u201c. The second step is just getting up, getting your sneakers on. And once you do that, it\u2019s pretty easy.\u201d<\/p>\n
She encourages women to seek support through resources like the Women\u2019s Business Center of Kentucky, Louisville Urban League, and Hello Alice \u2013 organizations offering coaching and business planning.<\/p>\n
\u201cYou have to say yes to yourself,\u201d she stressed.<\/p>\n
![\"\"](\"https:\/\/www.todayswomannow.com\/wp-content\/uploads\/2025\/11\/IMG_5268-scaled.jpeg\")
<\/p>\n
Reed knows firsthand how loss can become liberation. When she unexpectedly loss her HR job late in her career, it cracked open a door she didn\u2019t realize she\u2019d outgrown.<\/p>\n
\u201cAll plants outgrow their pot,\u201d she said. \u201cI had outgrown my pot. I was forcing myself to stay there because of my experience and my education.\u201d<\/p>\n
Looking back through pages of an old notebook, Reed found a doodled logo she drew in 2016 \u2013 five years before launching her business. It\u2019s featured the name she once ran from \u2013 Yokie.<\/p>\n
\u201cI\u2019m named after Dr. Martin Luther King Jr.\u2019s late daughter. Her name is Yolanda, and her nickname is Yokie,\u201d she explained. \u201cWhen I became nine, I thought, oh, I don\u2019t want anyone to know I\u2019m Yokie. I said, when we moved to Louisville, no one is going to know my name is Yokie.\u201d<\/p>\n
Little did she know that name would headline the purpose constantly whispering in ear.<\/p>\n
When she finally listened, it transformed Reed into the most beautiful version of herself.<\/p>\n
![\"\"](\"https:\/\/www.todayswomannow.com\/wp-content\/uploads\/2025\/11\/IMG_2277.jpeg\")
<\/p>\n
To learn more about Yokie Reed, you can visit her on Facebook<\/a>. To reach out to her for business coaching, check out Women\u2019s Business Center of Kentucky<\/a>. Yokie says you can also contact her via email at Yokie@YokieReed.com or by business phone at (502) 724-4886.<\/p>\n\u00a0<\/p>\n
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By Chris James \u2013 When the world shut down and shifted into virtual spaces in 2020 due to the COVID-19 outbreak, Yolanda Reed noticed something happening in the small talk between colleagues. While navigating her role as a C-suite human resources executive, her colleagues often whispered \u2013 thinking she couldn\u2019t hear \u2013 about the beautifully […]<\/p>\n","protected":false},"author":1,"featured_media":297846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83,101707,96621,146511,97458,129754,96733,127842,149327,96625,2,142894,96630,97975,130855,98578,131611,149328,12464,149329,149330,149331,149332,149333],"tags":[907,1185,13498,19646,3816,149334,86584],"dealstore":[],"offerexpiration":[],"class_list":["post-321922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-career","category-christmas","category-christmas-decor","category-community","category-digital-exclusives","category-diversity","category-diversity-and-inclusion","category-equity-inclusion","category-family","category-featured","category-grief-and-loss","category-holidays","category-home-decor","category-kentucky","category-living","category-louisville","category-money-career","category-style","category-todays-woman-now","category-we-see-you-sis","category-whos-that-girl","category-yokie","category-yolanda-reed","tag-business","tag-design","tag-passion","tag-reed","tag-turns","tag-yokie","tag-yolanda"],"yoast_head":"\n
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