{"id":318114,"date":"2025-11-25T13:20:26","date_gmt":"2025-11-25T13:20:26","guid":{"rendered":"https:\/\/peraltafinancing.com\/recipes\/category-a-b\/beer\/historic-beer-birthday-samuel-liebmann\/"},"modified":"2025-11-25T13:20:26","modified_gmt":"2025-11-25T13:20:26","slug":"historic-beer-birthday-samuel-liebmann","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=318114","title":{"rendered":"Historic Beer Birthday: Samuel Liebmann"},"content":{"rendered":"


\n<\/p>\n

\n

\"S-Liebmann\"
Today is the birthday of Samuel B\u00e4r (or Baer) Liebmann (November 12, 1799-November 21, 1872). He family owned a brewery in Germany but because of the German revolution, Samuel sent some of his sons to America in 1850, and he and the rest of the family soon followed. They settled in Brooklyn and initially ran the old Maasche Brewery, but later built a new brewery in Bushwick. Originally, it was called the Samuel Liebmann Brewery, but when his sons joined the brewery, it was called the S. Liebmann\u2019s Sons Brewery. When Samuel died in 1872, his sons took over the family brewery. After prohibition ended, the brothers\u2019 six sons re-opened the brewery as the simpler Liebmann Breweries, but in 1964 they changed the name again to Rheingold Breweries<\/a>, after their most popular beer. The brewery closed in 1976.<\/p>\n

\"Schmiedelfeld-Castle\"
Schmiedelfeld Castle<\/p>\n

This biography of Liebmann is translated from his German Wikipedia<\/a> page:<\/p>\n

\n

Samuel Liebmann was born in 1799 in Aufhausen, W\u00fcrttemberg, a district of the municipality Bopfingen [in Germany]. His parents were the merchant and religion teacher Joseph Liebmann and Berta Liebmann (nee Fr\u00f6hlich). He had three brothers (Heinrich, David and Leopold) and two sisters (Johanna, Sarah) and attended elementary school in Aufhausen.<\/p>\n

In June 1828 Liebmann married Sara Selz. When his father Joseph Liebmann died in 1832, Samuel Liebmann and his brother Heinrich left their hometown Aufhausen and bought the estate Schloss Schmiedelfeld. This they operated with economic success.<\/p>\n

Liebmann moved to Ludwigsburg in 1840. There he acquired the inn \u201cZum Stern\u201d with attached brewery, which he also successfully led. In the course of the German revolution he showed himself to be a supporter of the revolutionary movement. This meant that the royal soldiers, who belonged to this time to the regular clientele, the stop at Liebmann\u2019s inn was prohibited by order. This ban and the failure of the German Revolution led to his decision to emigrate to America.<\/p>\n

In 1850, he sent his son Joseph to America to build a new home there. Four years later, Samuel Liebmann followed with the rest of the family.<\/p>\n

There, the family signed a lease for the Maasche Brewery on Meserole Street Williamsburg, which was renamed with the arrival of the family the S. Liebmann Brewery. After the lease expired, Samuel Liebmann set up a new brewery under the same name on the corner of Forest and Bremen Street in Bushwick.<\/p>\n

Liebmann\u2019s wife died in 1865. Three years later he retired from the brewery\u2019s active business. Under his leadership, the company has grown steadily.<\/p>\n

Samuel Liebmann died in 1872 at his home in Williamsburg. He is buried on the Cypress Hills Cemetery in Brooklyn. His sons took over the management of the brewery.<\/p>\n<\/blockquote>\n

\"Liebmanna_Lager_Beer\"<\/p>\n

This is from \u201cThe Originators of Rheingold Beer: From Ludwigsburg to Brooklyn \u2013 A Dynasty of German-Jewish Brewers<\/a>,\u201d by Rolf Hofmann, originally published in Aufbau, June 21, 2001:<\/p>\n

\n

New Yorkers over the age of fifty will remember the brand name Rheingold Beer and the company\u2019s brilliant publicity stunt in which a bevy of attractive young women competed annually for the privilege of being elected that year\u2019s Miss Rheingold and appearing in ads on billboards and in the subways throughout the New York area.<\/p>\n

The beer\u2019s evocative name with its allusion to Germany\u2019s great river, was the culmination of a German-Jewish family enterprise that had its beginnings in 1840 in the town of Ludwigsburg, north of Stuttgart, in what was then the Kingdom of W\u00fcrttemberg. One Samuel Liebmann, a member of a prominent Jewish family in the region, settled there and bought the inn and brewery \u201cZum Stern.\u201d A liberal and staunch supporter of Republican ideals, Liebmann encouraged other like-minded citizens, including some soldiers from the garrison, to meet in his hospitable surroundings. The ideas fomented there contributed to the local revolution of 1848. It brought the opprobrium of the King down upon Liebmann\u2019s enterprise, and \u201cZum Stern\u201d was declared off limits to the soldiers. Soon thereafter, in 1850, Samuel Liebmann emigrated to the U.S.<\/p>\n

The family settled in Brooklyn and Samuel, together with his three sons, Joseph, Henry, and Charles, opened a brewery once again at the corner of Forest and Bremen Streets. With the responsibilities divided among the family \u2013 Henry became the brewing expert, Charles. the engineer and architect, Joseph, finance manager \u2013 the company was already flourishing by the time of Samuel\u2019s death in 1872. Success also led to a concern for the company\u2019s Brooklyn surroundings, and the Liebmanns became involved in local welfare \u2013 focusing on housing and drainage systems.<\/p>\n

Each of the three brothers had two sons, and when the older Liebmanns retired in 1903, the six members of the third generation took over. Other members of the family also contributed to the gradual expansion of the company. In 1895 Sadie Liebmann (Joseph\u2019s daughter), married Samuel Simon Steiner, a trader in high quality hop, an essential ingredient for good beer. Steiner\u2019s father had begun merchandising hop in Laupheim in 1845 and still today, S.S. Steiner, with its headquarters in New York, is one of the leading hop merchants. Under these fortuitous family circumstances, beer production grew constantly. In the early years, the brewery had produced 1000 barrels per year, by 1914 its output stood at 700,000 barrels.<\/p>\n

\"hofmann-rheingold1\"
The Liebmann family.<\/center><\/p>\n

Unfortunately, political developments in the U.S. between 1914 and 1933 were extremely disadvantageous for the Liebmann brewery. The resentment against Germany and anything German during World War I led to an informal boycott of German beers. Following close upon the lean wartime years, was the implementation of Prohibition in 1920 forbidding the manufacturing and trading of alcohol. The Liebmann enterprise managed to survive by producing lemonade and a product they called \u201cNear Beer.\u201d<\/p>\n

With the reinstatement of legal alcohol production under President Roosevelt in 1933, opportunities for the brewery opened up, abetted by the anti-Semitic policies of Hitler\u2019s Germany. The pressures on Jewish businessmen there, brought Dr. Hermann Sch\u00fclein, general manager of the world-renowned L\u0161wenbr\u0160u brewery, to America. Schulein\u2019s father, Joseph, had acquired two of Munich\u2019s leading breweries at the end of the nineteenth century\u2013Union and M\u00fcnchner Kindl\u2013and his son had managed the 1920 merger with L\u00f6wenbrau. Arriving in New York with this experience behind him, Hermann Sch\u00fclein became one of the top managers of the Liebmann brewery and was instrumental in its spectacular growth after World War II.<\/p>\n

Working with Philip Liebmann (great-grandson of Samuel), Sch\u00fclein developed a dry lager beer with a European character to be marketed under the brand name \u201cRheingold.\u201d According to company legend, the name was created in 1883 at a brewery dinner following a performance at the Metropolitan Opera. When the conductor took up his glass, he was so taken with the shade of the beer, that he declared it to be the color of \u201cRheingold.\u201d For New Yorkers, however, the name Rheingold did not bring to mind the Nibelungen fables, but the pretty young ladies who participated in Sch\u00fclein\u2019s most brilliant marketing strategy \u2013 the selection of each year\u2019s Miss Rheingold by the beer-drinking public of greater New York<\/p>\n

At the height of the campaign\u2019s success in the 1950\u2019s and 60\u2019s, the Liebmann Brewery had an output of beer ten times that of L\u00f6wenbrau at the same time in Munich.<\/p>\n

For thirty years, Rheingold Beer reigned supreme in the New York area, but by 1976, as a local brewery, it could no longer compete with nationwide companies such as Anheuser & Busch, Miller, and Schlitz, and its doors were closed. Only recently, using the same brewmaster, Rheingold is once again being sold in the tri-state area.<\/p>\n<\/blockquote>\n

\"S-Liebmanns-Brewing-poster\"<\/center><\/p>\n

Here\u2019s an \u201cOrigin of Liebmann Brewery\u201d posted by a relative on Ancestry.com:<\/p>\n

\n

On May 12 1833 (Sulzbach-Laufen Archive) Samuel and his older brother Heinrich bought a castle\/inn Schmiedelfeld, Sulzbach-Laufen, Schwaebisch Hall District that dated from 1739. They renovated the place and created a prosperous farm\/estate and in 1837 began a brewery in the cellar. In 1840, he moved to Ludwigsburg, near Stuttgart and purchased the gasthaus [guest house or inn] \u201cZum Stern\u201d on Seestrasse 9 (later Zum Rebstock) which included a brewery. (source: Translation extract from Dr. Joacim Hahn\u2019s book, History of the Jewish Community of Ludwigsburg)<\/p>\n

After supporting a movement to oust King William I of Wurttemberg, and sensing the wavering tolerance of Jewish businessmen, Samuel sent his eldest son Joseph to the US in 1854 to scout out a location to establish a brewery.<\/p>\n

Samuel retired in 1868 and turned the family business over to his sons Joseph, Charles, and Henry under the name S. Liebmann\u2019s Sons Brewery.<\/p>\n

\u00a0<\/p>\n<\/blockquote>\n

\"liebmanns-rheingold\"<\/center><\/p>\n

And this is from his Find-a-Grave page:<\/p>\n

\n

This German-Jewish family had its beginnings in 1840 in the town of Ludwigsburg, north of Stuttgart, in what was then the Kingdom of W\u00fcrttemberg. One Samuel Liebmann, a member of a prominent Jewish family in the region, settled there and bought the inn and brewery \u201cZum Stern.\u201d A liberal and staunch supporter of Republican ideals, Liebmann encouraged other like-minded citizens, including some soldiers from the garrison, to meet in his hospitable surroundings. The ideas fomented there contributed to the local revolution of 1848. It brought the opprobrium of the King down upon Liebmann\u2019s enterprise, and \u201cZum Stern\u201d was declared off limits to the soldiers. Soon thereafter, in 1850, Samuel Liebmann emigrated to the U.S.<\/p>\n

The family settled in Brooklyn and Samuel, together with his three sons, Joseph, Henry, and Charles, opened a brewery once again at the corner of Forest and Bremen Streets. With the responsibilities divided among the family \u2013 Henry became the brewing expert, Charles. the engineer and architect, Joseph, finance manager \u2013 the company was already flourishing by the time of Samuel\u2019s death in 1872. Success also led to a concern for the company\u2019s Brooklyn surroundings, and the Liebmanns became involved in local welfare \u2013 focusing on housing and drainage systems.<\/p>\n

Each of the three brothers had two sons, and when the older Liebmanns retired in 1903, the six members of the third generation took over. Other members of the family also contributed to the gradual expansion of the company. In 1895 Sadie Liebmann (Joseph\u2019s daughter), married Samuel Simon Steiner, a trader in high quality hop, an essential ingredient for good beer. Steiner\u2019s father had begun merchandising hop in Laupheim in 1845 and still today, S.S. Steiner, with its headquarters in New York, is one of the leading hop merchants. Under these fortuitous family circumstances, beer production grew constantly. In the early years, the brewery had produced 1000 barrels per year, by 1914 its output stood at 700,000 barrels.<\/p>\n<\/blockquote>\n

\n
\"S-Liebmanns-Sons-Cards-Trade-Cards-S-Liebmanns-Sons-Brewing-Company_17585-1\"\/<\/figure>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Today is the birthday of Samuel B\u00e4r (or Baer) Liebmann (November 12, 1799-November 21, 1872). He family owned a brewery in Germany but because of the German revolution, Samuel sent some of his sons to America in 1850, and he and the rest of the family soon followed. They settled in Brooklyn and initially ran […]<\/p>\n","protected":false},"author":1,"featured_media":318115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137],"tags":[3171,770,10874,147002,7917],"dealstore":[],"offerexpiration":[],"class_list":["post-318114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beer","tag-beer","tag-birthday","tag-historic","tag-liebmann","tag-samuel"],"yoast_head":"\nHistoric Beer Birthday: Samuel Liebmann - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=318114\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Historic Beer Birthday: Samuel Liebmann - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Today is the birthday of Samuel B\u00e4r (or Baer) Liebmann (November 12, 1799-November 21, 1872). 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He family owned a brewery in Germany but because of the German revolution, Samuel sent some of his sons to America in 1850, and he and the rest of the family soon followed. 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