{"id":318091,"date":"2025-11-25T13:01:50","date_gmt":"2025-11-25T13:01:50","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/practical-ai-for-business-cutting-through-the-hype\/"},"modified":"2025-11-25T13:01:50","modified_gmt":"2025-11-25T13:01:50","slug":"practical-ai-for-business-cutting-through-the-hype","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=318091","title":{"rendered":"Practical AI for Business: Cutting Through the Hype"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"main-content\">\n<aside class=\"author-block\">\n        <a href=\"https:\/\/weareoakland.com\/blog\/author\/nicola\/\"><strong>By<\/strong> Nicola Thomson<\/a> <span class=\"text-divide\"\/> <strong>Date:<\/strong> August 22, 2025    <\/aside>\n<p>Where does <a href=\"https:\/\/weareoakland.com\/services\/artificial-intelligence\/\"><span>artificial intelligence<\/span><\/a> add genuine value to business? It\u2019s a question Richard Corderoy, our CEO, looked to answer on a recent webinar with Rashad Issa CQP FCQI, Chair of the CQI Board of Trustees and host of the Chartered Quality Institute\u2019s Quality Impact Podcast.\u00a0<\/p>\n<p>As ever, Richard brought his no-nonsense home truths to the conversation, which you can catch up on below. AI and business topics they dived into include:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>What it really means to \u201cliberate data\u201d in the age of AI<\/li>\n<li>Why hype-driven adoption can lead to more headaches than headlines<\/li>\n<li>How organisations can get back to basics to unlock genuine business value from AI<\/li>\n<\/ul>\n<p>True to form, his trademark mix of practical insight, a dash of scepticism, and the occasional hammer analogy kept the discussion around AI for business grounded in real-world experience.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u201cLet\u2019s stop looking for things to hit with the AI hammer \u2013 and start with what actually adds value.\u201d<\/strong><\/p>\n<p><em>Richard Corderoy, CEO of Oakland Everything Data<\/em><\/p>\n<\/blockquote>\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-no-more-ai-fairytales\">No More AI Fairytales<\/h2>\n<p>If you\u2019ve been to any conference lately, you\u2019ve probably heard the AI hype machine in full swing.\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cIt\u2019s the future!\u201d\u00a0<\/li>\n<li>\u201cIt\u2019ll change everything!\u201d<\/li>\n<li>\u201cIf you\u2019re not doing it, you\u2019re already behind!\u201d<\/li>\n<\/ul>\n<p>Richard says, \u201cHonestly, I think we\u2019ve lost our heads a bit. Everyone started with, \u2018I have a hammer, what can I hit?\u2019 and, funnily enough, that causes a lot of mess and not much actual value.\u201d<\/p>\n<p>For Oakland Everything Data, we believe the question isn\u2019t \u201c<em>Should<\/em> we do AI?\u201d. It\u2019s \u201c<strong><em>Why<\/em><\/strong><strong> do we need it, and <\/strong><strong><em>what <\/em><\/strong><strong>are we trying to achieve?\u201d<\/strong>.<\/p>\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-value-first-start-at-the-end\">Value First \u2013 Start at the End<\/h2>\n<p>Oakland\u2019s mantra is simple: start with value. We\u2019re so passionate about value that it is one of our five principles for creating lasting <a href=\"https:\/\/weareoakland.com\/blog\/why-is-data-important-for-business\/\"><span>data<\/span><\/a> impact.\u00a0<\/p>\n<p>\u201cNone of this matters until someone makes a better decision, a customer gets a better service, or a process actually changes for the better,\u201d Richard explains. \u201cSo let\u2019s start at the end \u2013\u00a0 what do you want to achieve \u2013 and work backwards from there.\u201d<\/p>\n<p>That means AI isn\u2019t the starting point. It\u2019s a tool, one of many, to help solve a business problem. And in Oakland\u2019s experience, most of the time the real blockers aren\u2019t technological at all. They\u2019re about messy processes, unclear ownership, or bad <a href=\"https:\/\/weareoakland.com\/services\/data-governance\/\"><span>governance<\/span><\/a>.<\/p>\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-why-ai-projects-stumble\">Why AI Projects Stumble<\/h2>\n<p>When asked what\u2019s holding big firms back, Richard doesn\u2019t hesitate: \u201cData complexity. Even mid-sized organisations are drowning in it. They\u2019ve tried a few tech fixes, maybe moved to the cloud, but haven\u2019t got the full value they expected. Then AI comes along with all this promise \u2013 and panic sets in.\u201d<\/p>\n<p>He sees it often: the fear of being left behind meets uncertainty about where to start. Add pressure to spend wisely, and you\u2019ve got a recipe for half-baked experiments that never make it to production.<\/p>\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-agentic-ai-the-smart-intern-approach\">Agentic AI \u2013 The \u201cSmart Intern\u201d Approach<\/h2>\n<p>One of Richard\u2019s favourite concepts is <a href=\"https:\/\/weareoakland.com\/blog\/what-is-agentic-ai\/\"><span>Agentic AI<\/span><\/a> \u2013 not a giant all-knowing brain, but a network of small, specialised AI \u201c<a href=\"https:\/\/weareoakland.com\/blog\/the-future-of-ai-is-ai-agents\/\"><span>agents<\/span><\/a>\u201d that each do one job well.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u201cThink of them as smart interns. You wouldn\u2019t hire 50 people to read and categorise all your product descriptions, but you can get a couple of agents to do that. They\u2019re not free but they\u2019re a lot cheaper than a human team.\u201d<\/strong><\/p>\n<p><em>Richard Corderoy, CEO of Oakland Everything Data<\/em><\/p>\n<\/blockquote>\n<p>The trick? String these agents together so they can collaborate much like people in a process and let them handle repetitive, time-heavy work so humans can focus on higher-value thinking.<\/p>\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-a-real-world-example\">A Real-World Example<\/h2>\n<p>Richard shares a client project he\u2019s particularly proud of. A large sales organisation needed to recategorise tens of thousands of products into new business-defined categories.<\/p>\n<p>\u201cThe old way? Interns Googling products, reading PDFs, updating records\u2026 and then doing it all again 50,000 times. <strong>Painful<\/strong>.\u201d<\/p>\n<p>Instead, Oakland built a team of <a href=\"https:\/\/weareoakland.com\/blog\/why-we-recommend-the-intelligent-agent-approach-to-ai\/\"><span>AI agents<\/span><\/a>:<\/p>\n<ul class=\"wp-block-list\">\n<li>One read and extracted existing product data.<\/li>\n<li>Another searched supplier websites.<\/li>\n<li>Another <a href=\"https:\/\/weareoakland.com\/services\/data-analytics-and-insights\/\"><span>analysed<\/span><\/a> documents.<\/li>\n<li>A \u201ccoordinator\u201d agent pulled the inputs together and made the final categorisation.<\/li>\n<\/ul>\n<p>The result? Accuracy jumped to <strong>98%<\/strong>, manual effort dropped drastically, and the process now runs automatically for every new product.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u201cIt\u2019s not about perfection. If a human team had a 5\u201310% error rate, we\u2019d accept it. So why demand 100% from a system? Set sensible tolerances and move on.\u201d<\/strong><\/p>\n<p><em>Richard Corderoy, CEO of Oakland Everything Data<\/em><\/p>\n<\/blockquote>\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-governance-without-red-tape\">Governance Without Red Tape<\/h2>\n<p>Richard is clear: governance matters, but it can\u2019t become a three-year paperwork exercise.<\/p>\n<p>\u201cWe\u2019ve all seen those rooms with shelves of process binders no one looks at. That\u2019s governance done wrong. The right level of governance depends on what you\u2019re governing and the risk involved. And you can improve governance while delivering value, you don\u2019t have to wait years before you start.\u201d<\/p>\n<p>Use our blog to understand more about <a href=\"https:\/\/weareoakland.com\/blog\/data-governance-in-the-age-of-ai\/\"><span>data governance in the age of AI<\/span><\/a>.<\/p>\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-ethics-don-t-hold-ai-to-a-higher-standard-than-people\">Ethics \u2013 Don\u2019t Hold AI to a Higher Standard than People<\/h2>\n<p>When the conversation turns to AI ethics, Richard challenges a common double standard: \u201cWe say we don\u2019t want bias in AI, but every human decision-maker has bias shaped by where they\u2019re from, their education, their experience. AI shouldn\u2019t get a free pass, but let\u2019s not pretend bias is new.\u201d<\/p>\n<p>Oakland\u2019s approach is to help clients define what \u201cethical\u201d means for them, pick use cases with manageable risk, and design governance around that.<\/p>\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-richard-s-advice-for-businesses-feeling-overwhelmed\">Richard\u2019s Advice for Businesses Feeling Overwhelmed<\/h2>\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-1-stop-talking-about-ai-as-if-it-s-one-thing\">1. Stop talking about AI as if it\u2019s one thing.\u00a0<\/h3>\n<p>Decide what type of AI you\u2019re talking about and why it matters to you.<\/p>\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-2-list-your-biggest-problems-without-a-tech-person-in-the-room\">2. List your biggest problems without a tech person in the room.\u00a0<\/h3>\n<p>Then figure out which ones could be solved with AI.<\/p>\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-3-accept-good-enough-in-the-right-contexts\">3. Accept \u201cgood enough\u201d in the right contexts.<\/h3>\n<p>\u00a0Perfection is a luxury, value comes from speed and integration.<\/p>\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-4-build-in-small-steps\">4. Build in small steps.\u00a0<\/h3>\n<p>Prove value early, then scale.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u201cIt\u2019s like electricity \u2013 when it first came along, the lightbulbs were rubbish, but the potential was huge. We didn\u2019t throw it out, we found the right applications. AI\u2019s the same. It\u2019s not magic \u2013 it\u2019s just another tool. Let\u2019s use it <\/strong>properly<strong>.\u201d<\/strong><\/p>\n<p><em>Richard Corderoy, CEO of Oakland Everything Data<\/em><\/p>\n<\/blockquote>\n<p>\u201cIt\u2019s like electricity \u2013 when it first came along, the lightbulbs were rubbish, but the potential was huge. We didn\u2019t throw it out, we found the right applications. AI\u2019s the same. It\u2019s not magic \u2013 it\u2019s just another tool. Let\u2019s use it <strong>properly<\/strong>.\u201d<\/p>\n<p>Richard Corderoy, CEO of Oakland Everything Data<\/p>\n<p>For all of Richard\u2019s wisdom, please watch or listen to the full webinar. And to understand how we can support practical AI for your business, please <a href=\"https:\/\/weareoakland.com\/contact-us\/\"><span>contact our friendly team<\/span><\/a>.<\/p>\n<section id=\"\" class=\"post-author\">\n<div class=\"post-author-container\">\n<figure class=\"post-author-image\">\n<div class=\"post-author-image-wrap\">\n                <img decoding=\"async\" src=\"https:\/\/weareoakland.com\/wp-content\/uploads\/2024\/01\/nicola-thomson-720x480.webp\" alt=\"Nicola Thomson\"\/>\n            <\/div>\n<\/figure>\n<aside class=\"post-author-content\">\n<h2 class=\"h4\">by Nicola Thomson<\/h2>\n<p>Wants to make Oakland the most recognised data brand in the UK. Can recommend the best places to get an interior bargain and a cinnamon bun! Nicola is the most likely to bring a lost dog back to the office!<\/p>\n<p><a id=\"btn_6925a8be1acab\" href=\"https:\/\/weareoakland.com\/blog\/author\/nicola\/\" class=\"btn  \" target=\"_self\"><br \/>\n    <span><br \/>\n        Read more    <\/span><br \/>\n<\/a>        <\/aside>\n<\/p><\/div>\n<\/section>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>By Nicola Thomson Date: August 22, 2025 Where does artificial intelligence add genuine value to business? It\u2019s a question Richard Corderoy, our CEO, looked to answer on a recent webinar with Rashad Issa CQP FCQI, Chair of the CQI Board of Trustees and host of the Chartered Quality Institute\u2019s Quality Impact Podcast.\u00a0 As ever, Richard [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":318092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[11165,95694,13085,907,3666,19147,2058],"dealstore":[],"offerexpiration":[],"class_list":["post-318091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-ai","tag-ai-for-business","tag-artificial-intelligence","tag-business","tag-cutting","tag-hype","tag-practical"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Practical AI for Business: Cutting Through the Hype - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=318091\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Practical AI for Business: Cutting Through the Hype - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"By Nicola Thomson Date: August 22, 2025 Where does artificial intelligence add genuine value to business? 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