{"id":317176,"date":"2025-11-25T04:04:31","date_gmt":"2025-11-25T04:04:31","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/google-taps-into-love-actually-for-new-christmas-film\/"},"modified":"2025-11-25T04:04:31","modified_gmt":"2025-11-25T04:04:31","slug":"google-taps-into-love-actually-for-new-christmas-film","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=317176","title":{"rendered":"Google taps into \u2018Love Actually\u2019 for new Christmas film"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"the-post\">\n<p><!-- .entry-header-outer \/--><\/p>\n<div class=\"entry-content entry clearfix\">\n<p><em>Love Actually<\/em> is the most-searched for film in UK Christmas history, which is one of the reasons why advertisers love to reference it so much. Waitrose hired <a href=\"https:\/\/www.moreaboutadvertising.com\/2025\/11\/waitrose-christmas-love-among-the-cheeses-with-keira-knightley\/\">star Keira Knightley<\/a> and plundered a scene for its Christmas spot. Now Google Pixel follows suit, bringing in two of the film\u2019s other cast members, Thomas Brodie-Sangster and Martine McCutcheon, for their own festive film.<\/p>\n<p>It\u2019s a lot of fun and the references to the film work well, whether you love <em>Love Actually<\/em> and have seen it 10 times, or only endured it the once through gritted teeth. The ad also puts the product features right at the heart of the film in an entirely effortless way.<\/p>\n<p><iframe loading=\"lazy\" title=\"It\u2019s Pixel, actually\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/orpSL9Ainpc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Eileen Mannion, vice president of marketing at Google UK, said: \u201cThe festive advertising season is all about evoking emotion and capturing attention.\u00a0With \u2018It\u2019s Pixel, actually\u2019, we\u2019ve used the magic from one of the UK\u2019s most beloved holiday films to show how the Google Pixel 10 helps anyone capture truly cinematic moments. It\u2019s a perfect blend of nostalgia, innovation and pure festive joy.\u201d<\/p>\n<p>Another welcome, big-budget addition to the 2025 Christmas advertising cannon (even if it is only running on social). And it\u2019s taken a whole army to make it: WPP Media Futures Group, Universal Products &amp; Experiences, and director Mike Warzin through A&amp;S.<\/p>\n<p>MAA creative scale: 8.5<\/p>\n<\/p><\/div>\n<p><!-- .entry-content \/--><\/p>\n<p>\t\t<!-- .share-buttons \/--><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Love Actually is the most-searched for film in UK Christmas history, which is one of the reasons why advertisers love to reference it so much. Waitrose hired star Keira Knightley and plundered a scene for its Christmas spot. Now Google Pixel follows suit, bringing in two of the film\u2019s other cast members, Thomas Brodie-Sangster and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":317177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[336,989,1531,465,26478],"dealstore":[],"offerexpiration":[],"class_list":["post-317176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-christmas","tag-film","tag-google","tag-love","tag-taps"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google taps into \u2018Love Actually\u2019 for new Christmas film - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=317176\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google taps into \u2018Love Actually\u2019 for new Christmas film - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Love Actually is the most-searched for film in UK Christmas history, which is one of the reasons why advertisers love to reference it so much. Waitrose hired star Keira Knightley and plundered a scene for its Christmas spot. Now Google Pixel follows suit, bringing in two of the film\u2019s other cast members, Thomas Brodie-Sangster and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=317176\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-25T04:04:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-24-at-15.17.12.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1236\" \/>\n\t<meta property=\"og:image:height\" content=\"660\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=317176#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=317176\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Google taps into \u2018Love Actually\u2019 for new Christmas film\",\"datePublished\":\"2025-11-25T04:04:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=317176\"},\"wordCount\":248,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=317176#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-24-at-15.17.12.png\",\"keywords\":[\"Christmas\",\"Film\",\"Google\",\"LOVE\",\"taps\"],\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=317176#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=317176\",\"url\":\"https:\/\/fivemor.com\/?p=317176\",\"name\":\"Google taps into \u2018Love Actually\u2019 for new Christmas film - 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