Here\u2019s a recipe on how to successfully create an event from scratch. <\/strong>When creating plans to market a service, you might have learned that there are \u201c7 Ps\u201d to successfully grow your service, reach your goals and fulfill your objectives. If you don\u2019t remember them, these 7 Ps in service marketing are known as Product, Price, Place, Promotion, Physical Evidence, People, and Process. Since event management is a type of service provided, the previous elements in the Ps become slightly different. \u00a0Let me walk you through the newly alternative 8Ps of event planning that I have come with that could become your guideline in creating successful events.<\/p>\n Events, similarly to people, come in different shapes and sizes, from small meetups to large international gatherings, from being conventional to being particular and unique, there are just so many of them. Describing the many types and forms of events would never end. Rather than going too much into detail, let\u2019s explore the 8Ps in a way that can be used for all the kinds of events. Additionally, you\u2019ll find some popular and must-have questions for you to reflect on your decision process as you read away.<\/p>\n First and foremost, starting with your project, you need to ask yourself: what do you want to do? What kind of event do you picture yourself organizing? What do you hope to achieve?<\/p>\n A project always starts with an idea<\/strong>. Whether it is a small or silly idea, ANY idea can possibly turn into reality. We just need to slowly tidy up those ideas to make them more realistic. Let\u2019s say, you have decided to plan a fundraising event for your school cheerleading squad. Great! Now, we need to narrow down your options to make it plausible and not mesh together several contrasting ideas. The following few questions will help you focus<\/strong> on what is important when brainstorming for your event:<\/p>\n Example<\/strong><\/p>\n Once you come up with a couple of ideas, make sure you jot it all down all! Writing will help you organize your thoughts.<\/p>\n Now that you have a clear idea of what potential event you might create. Let\u2019s move on to the next step of gathering the necessary people<\/em> to make that happen. People<\/em> includes all the workers indirectly and directly involved with the customers.<\/p>\n So, now ask yourself: Who do you need to assure that the event will run smoothly? Will this particular role be needed during the event? How many people do you need for that position?<\/p>\n Just a reminder that it\u2019s not the number of people that counts. The more people there are doesn\u2019t necessarily mean that it will be better. Think quality over quantity! Now let\u2019s go through the list of people who might be needed:\u00a0<\/p>\n All of these are just examples of who you might need for your event, it can vary depending on the structure of how you plan on organizing the event and who the main decision makers are.<\/p>\n Example<\/strong><\/p>\n In the previous part<\/a> of the 8Ps of event planning, we had learned that a project starts off with an idea and that building a team is not just about recruiting anyone. In this part, we will learn how to deal with Price.<\/p>\n As we move forward, we now have our project in place and the required people recruited. But\u2026 it\u2019s time to get serious with the budgeting of the event. This is crucial as the pricing decisions can affect the following steps. Ask yourself the following money-related questions:<\/p>\n Do you just want to make sure the event ends well and cost is not a problem? \u00a0Do you care about making profits? What are your financial objectives?<\/p>\n Honestly speaking, this part of planning decision can be very hard as it all depends how much value you place on finances. Maybe these questions will help:<\/p>\n Thinking about those questions will help you decide on which pricing strategy you plan on using.<\/p>\n Here are a few pricing strategies you can maybe use: \u00a0<\/p>\n Example<\/strong><\/p>\n With general assumptions and research, we can potentially decide to price the tickets at $15 consider a mix of competitive pricing and bundling pricing by looking at the \u201cregular\u201d rates the bowling alleys usually charge people.<\/p>\n Other tips related to pricing is to negotiate<\/strong> when you can. If you can potentially save money, then do it! By presenting the venue\u2019s\u00a0provider a specific list of items and detail of the event, positive outlook on your event and confidence can help close up a nice deal. If you present an offer of an event that is small and not convincing versus a medium-sized one with 100 participants that will come, the provider would most likely go with the person who has the second proposal.<\/p>\n Be positive, think about the money, but not too much as you need to take risky chances, to make bigger things happen.<\/p>\n In the previous\u00a0section<\/a>, we learned that setting a budget would be helpful to avoid any unforeseen expenses. In this part, we will look at the importance of place.<\/p>\n The financial and calculations are finally done, let\u2019s discuss the next part: the place.<\/p>\n Where will the event take place? How far would it take for participants to get there? Is it within our budget?<\/p>\n With no doubt, the venue where the event will be held is one of the key factors. Without a location, how on earth will you even have your event?! Oftentimes this could lead to an event being canceled if the room or location was not secured in time. This is what we want to try avoiding because cancellation can lead to a bad reputation and loss of potential revenue.<\/p>\n Things to consider when booking a location\/venue:<\/p>\n Example<\/strong><\/p>\n Once you have listed what you deemed important, the venue is within your budget range and they provide all the necessities for your event, time to sign the contract! But, before you do so, always remember to read their terms and conditions, more importantly, if food or alcohol is being served. There are cases where outside food might not be allowed and that might lead to unnecessary catering fees.<\/p>\n In addition to this, as mentioned earlier, try to negotiate<\/strong> the price. Be ready with a proposal and keep following-up with the deal. This leads to the next point don\u2019t try booking the venue at the last minute, as the event date approaches, the price will hike up.<\/p>\n The last tip when it comes to the venue is when you are booking the time slots, make sure that there is enough setup and clean up time allocated. Without properly allocating those times, the event can get delayed and causing frustration to the attendees or the venue staff.<\/p>\n As mentioned earlier, the place<\/a> you decide to hold your event is crucial. Additionally, preparing your promotional tactics can increase your event\u2019s awareness.<\/p>\n We are halfway through our 8Ps! It\u2019s now the time for the loud<\/em> portion of the Ps. In promotion, you must learn how to make noise and speak up to be able to promote your event. I don\u2019t mean to literally yell, but to create some buzz in every way you can. Things you have to think of:<\/p>\n How will you promote your event? What would be the best way to reach your target? What is a unique way to invite participants to your event?<\/p>\n By reflecting on these three questions you can further clarify and build your promotional plan with the following questions:<\/p>\n Example<\/strong><\/p>\n Once all the promotional plan is constructed, it\u2019s game time. You must execute your plan by launching your event on the main website or platform. \u00a0Use social media to also leverage your brand and event. The goal is to convey one clear and strong message.<\/p>\n Communication to the right people at the right time and using the right resources is key to success in this step.<\/p>\n![\"\"](\"https:\/\/events.grenadine.co\/wp-content\/uploads\/Final-8Ps-e1517505061942.png\")
<\/figure>\n<\/div>\n1. Project<\/h3>\n
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2. People<\/h3>\n
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3. Price<\/h3>\n
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4. Place<\/h3>\n
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5. Promotion<\/h3>\n
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