{"id":315412,"date":"2025-11-24T10:59:29","date_gmt":"2025-11-24T10:59:29","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/mastering-the-art-of-selective-struggle-in-brand-communication-etbrandequity\/"},"modified":"2025-11-24T10:59:29","modified_gmt":"2025-11-24T10:59:29","slug":"mastering-the-art-of-selective-struggle-in-brand-communication-etbrandequity","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=315412","title":{"rendered":"Mastering the Art of Selective Struggle in Brand Communication, ETBrandEquity"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>                    <!-- Display video article in news article for the custom next story --><\/p>\n<p>                    <!-- Modifying the body placing embeds,promoslots,related etc.--><\/p>\n<figure class=\"img_container\" style=\"width:1200px;;margin-bottom:5px;max-width:100%;\"><img fetchpriority=\"high\" decoding=\"async\" width=\"590\" height=\"442\" class=\"unveil\" loading=\"eager\" style=\"width:100%;max-height:100%\" src=\"https:\/\/etimg.etb2bimg.com\/photo\/125537006.cms\" captionrendered=\"1\" alt=\"&lt;p&gt;Illustration: Bhanu Garg&lt;\/p&gt;\"\/><figcaption class=\"caption\"><span>Illustration: Bhanu Garg<\/span><\/figcaption><\/figure>\n<p>Sometimes, the more relevant problem in a brand communication exercise, is to determine if the stated problem is really the problem that needs solving. <\/p>\n<p>In the mad rush to keep oneself relevant, a not-too-uncommon psyche is wanting to keep reinventing the wheel with every campaign, even though the <em>previous<\/em> \u2018re-invention\u2019 is still going strong. This tendency shows itself in a client brief that is vague, unidirectional, and does not highlight any problem with the brand communications and perception that the previous instance does not solve.<\/p>\n<p><!-- PROMOSLOT_M -->Sometimes in the mad rush of corporate jingoism, a little nugget that gets lost is an inconvenient question &#8211; was the wheel that was made, allowed to roll like it was supposed to? If the road is the same, the destination is the same, there are no new turns to be made, does the trusty ol\u2019 wheel still need to undergo a process of superficial glorification? What purpose does that serve?<\/p>\n<p>This is where the outside perspective of an advertising agency can act as the first line of defence. They know that not every problem being faced by their client partner is a creative problem in need of a massive overhaul. A good advertising agency communicates this to their client partners even though it might mean lesser monetary cashflow in the short term. <\/p>\n<p><!-- PROMOSLOT_M -->After all, a wheel that hasn\u2019t been given a free run doesn\u2019t need re-invention. It needs mileage. And great agencies are the ones brave enough to say exactly that. <\/p>\n<p>Happy Monday!<\/p>\n<p><figure class=\"img_container\" style=\"width:1200px;;margin-bottom:5px;max-width:100%;\"><img decoding=\"async\" width=\"590\" height=\"442\" class=\"unveil\" loading=\"eager\" style=\"width:100%;max-height:100%\" src=\"https:\/\/etimg.etb2bimg.com\/photo\/125537093.cms\" captionrendered=\"1\" alt=\"&lt;p&gt;&lt;em&gt;Illustration: Bhanu Garg&lt;\/em&gt;&lt;\/p&gt;\"\/><figcaption class=\"caption\"><span>Illustration: Bhanu Garg<\/span><\/figcaption><\/figure>\n<\/p>\n<div class=\"bottom-author-detail-tag\">\n<div class=\"bottom-author-detail\">\n<ul class=\"article-publish-date\">\n                                    <!-- \n\n<li> Updated On Nov 24, 2025 at 03:00 PM IST<\/li>\n\n --><\/p>\n<li>Published On Nov 24, 2025 at 03:00 PM IST<\/li>\n<p>                                    <!-- \n\n<li class=\"desktop-view\">1 min read<\/li>\n\n -->\n                                <\/ul>\n<\/p><\/div>\n<\/p><\/div>\n<p>                    <!-- Comment Section --><\/p>\n<p>                    <!-- Comment Section --><\/p>\n<div class=\"subscription-in-article\">\n<div aria-label=\"Top Newsletter Subscription Section\" class=\"top-newsletter-subs\">\n<div class=\"subscription-section hide\">\n<div class=\"inner-subscription\">\n<p><h2>Join the community of 2M+ industry professionals. <\/h2>\n<h3>Subscribe to Newsletter to get latest insights &amp; analysis in your inbox.<\/h3>\n<\/p>\n<p>            <!-- \n\n<figure class=\"top-newsletter-subs__icon-nl\" role=\"presentation\" aria-label=\"Newsletter icon\">\n                <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/st.etb2bimg.com\/Themes\/Release\/theme4\/images\/icons\/icon-newsletter.svg\" alt=\"Newsletter icon\" width=\"55\" height=\"55\">\n            <\/figure>\n\n -->\n        <\/div>\n<\/p><\/div>\n<div class=\"app-download-section hide\">\n<div class=\"inner-app-download\">\n<div>\n<h2>All about ETBrandEquity industry right on your smartphone! <\/h2>\n<p>                                            <!-- \n\n<div class=\"app-store-container desktop-view\">\n                            <a href=\"https:\/\/brandequity.economictimes.indiatimes.com\/app\" title=\"\" aria-label=\"Play Store\">\n                                <img decoding=\"async\" loading=\"lazy\" width=\"20\" height=\"20\" src=\"https:\/\/st.etb2bimg.com\/Themes\/Release\/theme4\/images\/icons\/icon-g-play.png\" alt=\"\" \/>\n                            <\/a>\n                            <a href=\"https:\/\/brandequity.economictimes.indiatimes.com\/app\" title=\"App Store\">\n                                <img decoding=\"async\" loading=\"lazy\" width=\"20\" height=\"20\" src=\"https:\/\/st.etb2bimg.com\/Themes\/Release\/theme4\/images\/icons\/icon-app-store.png\" alt=\"\" \/>\n                            <\/a>\n                        <\/div>\n\n    --><\/p><\/div>\n<figure class=\"download-icon desktop-view\">\n                        <!-- <i><\/i>\n                        <span class=\"scan-text\">Scan to download App<\/span> --><br \/>\n                        <img decoding=\"async\" loading=\"lazy\" width=\"90\" height=\"90\" src=\"https:\/\/st.etb2bimg.com\/Themes\/Release\/theme4\/images\/bar-codes\/brandequity_barcode.png?mod=3046\" alt=\"\"\/><br \/>\n                        <!-- <span class=\"border-bottom\"><\/span> --><br \/>\n                    <\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Illustration: Bhanu Garg Sometimes, the more relevant problem in a brand communication exercise, is to determine if the stated problem is really the problem that needs solving. In the mad rush to keep oneself relevant, a not-too-uncommon psyche is wanting to keep reinventing the wheel with every campaign, even though the previous \u2018re-invention\u2019 is still [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":315413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[144946,1885,144944,374,144945,144948,144947,12974,144950,136439,17146,17656,144949,65964,11617],"dealstore":[],"offerexpiration":[],"class_list":["post-315412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-advertising-agency-support","tag-art","tag-be-toons","tag-brand","tag-brand-communication-strategies","tag-brand-perception-issues","tag-client-agency-relationship","tag-communication","tag-creative-problem-solving","tag-etbrandequity","tag-marketing-strategy","tag-mastering","tag-rebranding-challenges","tag-selective","tag-struggle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mastering the Art of Selective Struggle in Brand Communication, ETBrandEquity - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=315412\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mastering the Art of Selective Struggle in Brand Communication, ETBrandEquity - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Illustration: Bhanu Garg Sometimes, the more relevant problem in a brand communication exercise, is to determine if the stated problem is really the problem that needs solving. 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