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Learn how content became a viable promotional method for Lovehoney thanks to Linkby\u2019s connections to major publishers.<\/span><\/h2>\n![\"Copy](\"https:\/\/blog.commissionfactory.com\/hs-fs\/hubfs\/Copy%20of%20%5BTEMPLATE%5D%20Case%20Study%20-%20Hero%20Image-Sep-02-2025-05-52-18-3526-AM.png?width=900&height=470&name=Copy%20of%20%5BTEMPLATE%5D%20Case%20Study%20-%20Hero%20Image-Sep-02-2025-05-52-18-3526-AM.png\")
<\/span><\/p>\nLovehoney<\/strong>\u00a0<\/span>is a sexual wellbeing business, primarily known for its adult toys. Ahead of Q4\u2019s peak shopping season, Lovehoney discussed the idea of using content as a vehicle for promotion by enlisting top-tier media sites to push seasonal products and maximise its revenue.<\/p>\n\u00a0<\/p>\n
The Challenge<\/h4>\n
The brand aimed to make Q4 a commercial success while building recognition in the lingerie vertical, diversifying its reputation from its core focus of sex toys. Content was a perfect fit, but traditional editorial packages are often costly, especially with the high-profile publishers that Lovehoney was aiming for.<\/p>\n
In most cases, this exposure is secured with a flat fee rather than paying for an action or outcome. With tight budgets going into Q4, Lovehoney needed a way to get editorial coverage in premium publications without bearing the risk of upfront costs.<\/p>\n
After searching for the right option on the Commission Factory platform, Linkby<\/a> emerged as the ideal solution.<\/p>\nLinkby helps advertisers like Lovehoney\u00a0secure content placements on a cost-per-click (CPC) basis. After uploading a creative brief and setting a budget, advertisers can select from a large base of reputable news and lifestyle publications to collaborate with and drive a high ROI.<\/p>\n
The CPC model paired well with Lovehoney\u2019s goals around maximising Q4 revenue and optimizing upper-funnel contributions to educate on less well-known products.<\/p>\n
\u00a0<\/p>\n
The Solution<\/h4>\n
Lovehoney\u00a0and Linkby worked on a content strategy targeting dedicated articles, inclusions, and listicles to secure reach and engagement. The focal topics included seasonal themes such as Q4, Cyber Week, Christmas, and Valentine\u2019s Day.<\/p>\n
The team at Lovehoney\u00a0were especially impressed by Linkby\u2019s budget-capping feature, meaning it could set aside an amount that could be monitored and controlled. Plus, as it would only pay for clicks generated for its site, there would be zero wastage.<\/p>\n
Through Linkby\u2019s platform, Lovehoney’s\u00a0team rapidly pitched to and secured features in major publications, including:<\/p>\n
\n- Marie Claire<\/li>\n
- Who<\/li>\n
- Now to Love<\/li>\n
- ELLE<\/li>\n
- beautyheaven<\/li>\n
- Daily Mail<\/li>\n<\/ul>\n
After starting the pitching process in October, a total of 19 content pieces featuring Lovehoney\u2019s products were published. Of these, 12 centred on sex toys, five spotlighted lingerie, and two specifically featured advent calendars: a major seasonal product. This approach not only drove traffic to Lovehoney\u2019s primary sex toy range but also created brand awareness for its lingerie products.<\/p>\n
Six of these articles were also dedicated exclusively to Lovehoney – for example, providing a rundown of the best-selling Valentine\u2019s gifts on its site – further boosting the brand\u2019s profile. This was especially beneficial in promoting the lingerie range, as gaining share of voice was the key objective within that vertical.<\/p>\n
Listicle formats performed particularly well, as readers were treated to a brief overview of the product along with details on promotions at Lovehoney. One feature at Elle promoted eight different products, each with affiliate links directing to the advertiser\u2019s site.<\/p>\n
The best part: all 19 articles remained on the publishers\u2019 websites, continuing to drive clicks well after their initial publication.<\/p>\n
\u00a0<\/h4>\nThe Results<\/h4>\n
With Linkby\u2019s CPC model, the campaign remained cost-effective as Lovehoney achieved its brand awareness goals while only paying for traffic to its AU website.<\/p>\n
In the six months from Q4, the campaign yielded a host of impressive results:<\/p>\n
\n- 19 content placements booked<\/li>\n
- Six articles dedicated to Lovehoney<\/li>\n
- ROI of over $1.50 for every $1 spent<\/li>\n<\/ul>\n
Linkby\u2019s traffic delivered plenty of incremental sales at an AOV +19% above Lovehoney\u2019s average, creating extra benefit to the strategy\u2019s delivery of brand awareness.<\/p>\n
Lovehoney was also able to benefit from the placements long after these results were recorded, using them as evergreen traffic drivers that remained popular at key points in the year.<\/p>\n
<\/span><\/p>\nLovehoney<\/strong>\u00a0<\/span>is a sexual wellbeing business, primarily known for its adult toys. Ahead of Q4\u2019s peak shopping season, Lovehoney discussed the idea of using content as a vehicle for promotion by enlisting top-tier media sites to push seasonal products and maximise its revenue.<\/p>\n \u00a0<\/p>\n The brand aimed to make Q4 a commercial success while building recognition in the lingerie vertical, diversifying its reputation from its core focus of sex toys. Content was a perfect fit, but traditional editorial packages are often costly, especially with the high-profile publishers that Lovehoney was aiming for.<\/p>\n In most cases, this exposure is secured with a flat fee rather than paying for an action or outcome. With tight budgets going into Q4, Lovehoney needed a way to get editorial coverage in premium publications without bearing the risk of upfront costs.<\/p>\n After searching for the right option on the Commission Factory platform, Linkby<\/a> emerged as the ideal solution.<\/p>\n Linkby helps advertisers like Lovehoney\u00a0secure content placements on a cost-per-click (CPC) basis. After uploading a creative brief and setting a budget, advertisers can select from a large base of reputable news and lifestyle publications to collaborate with and drive a high ROI.<\/p>\n The CPC model paired well with Lovehoney\u2019s goals around maximising Q4 revenue and optimizing upper-funnel contributions to educate on less well-known products.<\/p>\n \u00a0<\/p>\n Lovehoney\u00a0and Linkby worked on a content strategy targeting dedicated articles, inclusions, and listicles to secure reach and engagement. The focal topics included seasonal themes such as Q4, Cyber Week, Christmas, and Valentine\u2019s Day.<\/p>\n The team at Lovehoney\u00a0were especially impressed by Linkby\u2019s budget-capping feature, meaning it could set aside an amount that could be monitored and controlled. Plus, as it would only pay for clicks generated for its site, there would be zero wastage.<\/p>\n Through Linkby\u2019s platform, Lovehoney’s\u00a0team rapidly pitched to and secured features in major publications, including:<\/p>\n After starting the pitching process in October, a total of 19 content pieces featuring Lovehoney\u2019s products were published. Of these, 12 centred on sex toys, five spotlighted lingerie, and two specifically featured advent calendars: a major seasonal product. This approach not only drove traffic to Lovehoney\u2019s primary sex toy range but also created brand awareness for its lingerie products.<\/p>\n Six of these articles were also dedicated exclusively to Lovehoney – for example, providing a rundown of the best-selling Valentine\u2019s gifts on its site – further boosting the brand\u2019s profile. This was especially beneficial in promoting the lingerie range, as gaining share of voice was the key objective within that vertical.<\/p>\n Listicle formats performed particularly well, as readers were treated to a brief overview of the product along with details on promotions at Lovehoney. One feature at Elle promoted eight different products, each with affiliate links directing to the advertiser\u2019s site.<\/p>\n The best part: all 19 articles remained on the publishers\u2019 websites, continuing to drive clicks well after their initial publication.<\/p>\n With Linkby\u2019s CPC model, the campaign remained cost-effective as Lovehoney achieved its brand awareness goals while only paying for traffic to its AU website.<\/p>\n In the six months from Q4, the campaign yielded a host of impressive results:<\/p>\n Linkby\u2019s traffic delivered plenty of incremental sales at an AOV +19% above Lovehoney\u2019s average, creating extra benefit to the strategy\u2019s delivery of brand awareness.<\/p>\n Lovehoney was also able to benefit from the placements long after these results were recorded, using them as evergreen traffic drivers that remained popular at key points in the year.<\/p>\nThe Challenge<\/h4>\n
The Solution<\/h4>\n
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\u00a0<\/h4>\n
The Results<\/h4>\n
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