{"id":314684,"date":"2025-11-24T03:21:20","date_gmt":"2025-11-24T03:21:20","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/doj-seeks-breakup-of-googles-ads-business-in-closing-arguments-of-historic-antitrust-case\/"},"modified":"2025-11-24T03:21:20","modified_gmt":"2025-11-24T03:21:20","slug":"doj-seeks-breakup-of-googles-ads-business-in-closing-arguments-of-historic-antitrust-case","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=314684","title":{"rendered":"DOJ Seeks Breakup of Google\u2019s Ads Business in Closing Arguments of Historic Antitrust Case"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<div class=\"non-paywall\">\n<p>The U.S. Department of Justice made its final push for a divestiture of key parts of Google\u2019s advertising business Friday before a federal judge, the last step before the court decides how the tech giant must remedy its adtech monopoly.<\/p>\n<\/div>\n<div class=\"paywall\">\n<p>In closing arguments, the DOJ urged Judge Leonie Brinkema of the U.S. District Court for the Eastern District of Virginia to force Google to sell its ad exchange, AdX, and to open-source its auction logic\u2014the algorithms that decide where ads are served. If pulling back the veil on those algorithms isn\u2019t viable, the Justice Department asked that the company\u2019s ad server, Google Ad Manager (formerly DoubleClick for Publishers), be phased out or divested.<\/p>\n<p><!--nextpage--><\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The U.S. Department of Justice made its final push for a divestiture of key parts of Google\u2019s advertising business Friday before a federal judge, the last step before the court decides how the tech giant must remedy its adtech monopoly. In closing arguments, the DOJ urged Judge Leonie Brinkema of the U.S. District Court for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":314685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[30574,14239,54343,18483,18110,36425,907,415,11737,31970,13754,10874,53212,19435,10909,565,13273,48642,15090,3912],"dealstore":[],"offerexpiration":[],"class_list":["post-314684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-ad-tech-industry-news","tag-ads","tag-advertising-news","tag-antitrust","tag-arguments","tag-breakup","tag-business","tag-case","tag-closing","tag-doj","tag-googles","tag-historic","tag-law-ethics","tag-media-news","tag-platforms","tag-premium","tag-programmatic","tag-publishing-news","tag-seeks","tag-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DOJ Seeks Breakup of Google\u2019s Ads Business in Closing Arguments of Historic Antitrust Case - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=314684\" \/>\n<link rel=\"next\" href=\"https:\/\/fivemor.com\/?p=314684&page=2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DOJ Seeks Breakup of Google\u2019s Ads Business in Closing Arguments of Historic Antitrust Case - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"The U.S. Department of Justice made its final push for a divestiture of key parts of Google\u2019s advertising business Friday before a federal judge, the last step before the court decides how the tech giant must remedy its adtech monopoly. In closing arguments, the DOJ urged Judge Leonie Brinkema of the U.S. District Court for [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=314684\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-24T03:21:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/11\/google-adtech-doj-2025.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=314684#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=314684\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"DOJ Seeks Breakup of Google\u2019s Ads Business in Closing Arguments of Historic Antitrust Case\",\"datePublished\":\"2025-11-24T03:21:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=314684\"},\"wordCount\":136,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=314684#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/11\/google-adtech-doj-2025.png\",\"keywords\":[\"Ad Tech Industry News\",\"ads\",\"Advertising News\",\"antitrust\",\"Arguments\",\"Breakup\",\"Business\",\"Case\",\"Closing\",\"DOJ\",\"Googles\",\"Historic\",\"Law &amp; 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