{"id":313122,"date":"2025-11-23T07:10:00","date_gmt":"2025-11-23T07:10:00","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/ultra-processed-foods-tax-for-nestle-pepsico-unilever-coca-cola-danone-mondelez-kraft-heinz-coming-soon-etbrandequity\/"},"modified":"2025-11-23T07:10:00","modified_gmt":"2025-11-23T07:10:00","slug":"ultra-processed-foods-tax-for-nestle-pepsico-unilever-coca-cola-danone-mondelez-kraft-heinz-coming-soon-etbrandequity","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=313122","title":{"rendered":"Ultra processed foods tax for Nestle, PepsiCo, Unilever, Coca-Cola, Danone, Mondelez, Kraft Heinz coming soon?, ETBrandEquity"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>                    <!-- Display video article in news article for the custom next story --><\/p>\n<p>                    <!-- Modifying the body placing embeds,promoslots,related etc.--><\/p>\n<p>Researchers have called for slapping tax Ultra-processed foods citing the rising global consumption of such items poses a major threat to health. The scientists, including the Brazilian professor who coined the term with colleagues around 15 years ago, argue that <a id=\"30840602\" type=\"General\" weightage=\"20\" keywordseo=\"UPFs\" source=\"Orion\" class=\"news-keywords\" href=\"https:\/\/brandequity.economictimes.indiatimes.com\/tag\/upfs\">UPFs<\/a> or Ultra-processed foods are now increasingly common worldwide and linked to a decline in diet quality and a number of diseases, from obesity to cancer. Eight UPF manufacturers &#8212; <a id=\"75190\" type=\"DOMAIN\" weightage=\"20\" keywordseo=\"nestle\" botkeyword=\"\" source=\"ET\" sourcekeytype=\"COMPANY\" meta.keywordsubtype=\"EQ\" meta.aliasname=\"nestle\" meta.entityname=\"Nestle India Ltd.\" meta.entityid=\"13330\" meta.seoname=\"nestle-india-ltd\" class=\"news-keywords\" href=\"https:\/\/brandequity.economictimes.indiatimes.com\/tag\/nestle\">Nestle<\/a>, PepsiCo, Unilever, Coca-Cola, Danone, Fomento Economico Mexicano, Mondelez, and Kraft Heinz &#8212; accounted for 42 percent of the sector&#8217;s $1.5 trillion in assets in 2021, the paper said.<\/p>\n<p>The authors called for nations to introduce warnings on package labels, restrict marketing &#8212; particularly advertisements aimed at children &#8212; and tax certain <a href=\"https:\/\/brandequity.economictimes.indiatimes.com\/tag\/upfs\">UPFs<\/a>, using the money to make fresh food more affordable for low-income households.UPFs are a class of food or drink made using processing techniques, additives and industrial ingredients, and mostly containing little whole foods. Examples include carbonated soft drinks or instant noodles.<\/p>\n<p><!-- PROMOSLOT_M -->While the term UPF has been used widely in recent years, some scientists, and the food industry, argue it is too simple, and the fight has become increasingly politicized.<\/p>\n<p>The authors acknowledge criticisms in the Lancet series, saying more evidence is needed, particularly on why and how UPFs cause ill health, as well as on products with different nutritional values within the UPF class. But they say the signal is already strong enough for governments to take action.<\/p>\n<p><!-- PROMOSLOT_M -->In a systematic review of 104 long-term studies done for the series, 92 reported greater associated risks with one or more chronic diseases linked to UPF dietary patterns, and significant associations for 12 health conditions including Type 2 diabetes, obesity and depression.<\/p>\n<p><b>Are there healthy UPFs?<\/b><\/p>\n<p>The researchers said they welcomed &#8220;valid scientific criticisms&#8221; of the <a id=\"210119\" type=\"DOMAIN\" weightage=\"20\" keywordseo=\"nova\" botkeyword=\"\" source=\"ET\" sourcekeytype=\"COMPANY\" meta.keywordsubtype=\"EQ\" meta.aliasname=\"nova\" meta.entityname=\"Nova Iron &amp; Steel Ltd.\" meta.entityid=\"10415\" meta.seoname=\"nova-iron-steel-ltd\" class=\"news-keywords\" href=\"https:\/\/brandequity.economictimes.indiatimes.com\/tag\/nova\">Nova<\/a> classification system developed by Brazilian epidemiologist Carlos Monteiro, the lead author of the first study, AFP reported.<\/p>\n<p>The <a href=\"https:\/\/brandequity.economictimes.indiatimes.com\/tag\/nova\">Nova<\/a> system, which separates food into four categories from the least to most processed, has come under scrutiny for not taking into account nutrients known to be unhealthy such as fat, salt and sugar.<\/p>\n<p>This has meant that food traditionally thought to be healthy &#8212; such as fake meat products, plant-based milks and some breads and canned vegetables &#8212; could be considered ultra-processed.<\/p>\n<p><!-- PROMOSLOT_M -->The researchers acknowledged the important role played by fat, salt and sugar, calling for future research to isolate the effect of ultra-processing in foods such as flavoured and plain yoghurts.<\/p>\n<p>Almost all existing UPF research reviewed by the team was observational, which means it cannot directly establish cause and effect. The precise mechanism for how UPFs cause such a wide range of health problems also remains unclear.<\/p>\n<p>The researchers laid out numerous theories, including that UPFs contain a higher density of calories than fresh food, provoke overeating by combining elements such as fat and sugar, can be consumed more quickly because they are softer, or potentially contain harmful additives.                    <!-- Category Most Read Placement --><\/p>\n<div class=\"bottom-author-detail-tag\">\n<div class=\"bottom-author-detail\">\n<ul class=\"article-publish-date\">\n                                    <!-- \n\n<li> Updated On Nov 21, 2025 at 01:22 PM IST<\/li>\n\n --><\/p>\n<li>Published On Nov 21, 2025 at 01:22 PM IST<\/li>\n<p>                                    <!-- \n\n<li class=\"desktop-view\">2 min read<\/li>\n\n -->\n                                <\/ul>\n<\/p><\/div>\n<\/p><\/div>\n<p>                    <!-- Comment Section --><\/p>\n<p>                    <!-- Comment Section --><\/p>\n<div class=\"subscription-in-article\">\n<div aria-label=\"Top Newsletter Subscription Section\" class=\"top-newsletter-subs\">\n<div class=\"subscription-section hide\">\n<div class=\"inner-subscription\">\n<p><h2>Join the community of 2M+ industry professionals. <\/h2>\n<h3>Subscribe to Newsletter to get latest insights &amp; analysis in your inbox.<\/h3>\n<\/p>\n<p>            <!-- \n\n<figure class=\"top-newsletter-subs__icon-nl\" role=\"presentation\" aria-label=\"Newsletter icon\">\n                <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/st.etb2bimg.com\/Themes\/Release\/theme4\/images\/icons\/icon-newsletter.svg\" alt=\"Newsletter icon\" width=\"55\" height=\"55\">\n            <\/figure>\n\n -->\n        <\/div>\n<\/p><\/div>\n<div class=\"app-download-section hide\">\n<div class=\"inner-app-download\">\n<div>\n<h2>All about ETBrandEquity industry right on your smartphone! <\/h2>\n<p>                                            <!-- \n\n<div class=\"app-store-container desktop-view\">\n                            <a href=\"https:\/\/brandequity.economictimes.indiatimes.com\/app\" title=\"\" aria-label=\"Play Store\">\n                                <img decoding=\"async\" loading=\"lazy\" width=\"20\" height=\"20\" src=\"https:\/\/st.etb2bimg.com\/Themes\/Release\/theme4\/images\/icons\/icon-g-play.png\" alt=\"\" \/>\n                            <\/a>\n                            <a href=\"https:\/\/brandequity.economictimes.indiatimes.com\/app\" title=\"App Store\">\n                                <img decoding=\"async\" loading=\"lazy\" width=\"20\" height=\"20\" src=\"https:\/\/st.etb2bimg.com\/Themes\/Release\/theme4\/images\/icons\/icon-app-store.png\" alt=\"\" \/>\n                            <\/a>\n                        <\/div>\n\n    --><\/p><\/div>\n<figure class=\"download-icon desktop-view\">\n                        <!-- <i><\/i>\n                        <span class=\"scan-text\">Scan to download App<\/span> --><br \/>\n                        <img decoding=\"async\" loading=\"lazy\" width=\"90\" height=\"90\" src=\"https:\/\/st.etb2bimg.com\/Themes\/Release\/theme4\/images\/bar-codes\/brandequity_barcode.png?mod=3046\" alt=\"\"\/><br \/>\n                        <!-- <span class=\"border-bottom\"><\/span> --><br \/>\n                    <\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Researchers have called for slapping tax Ultra-processed foods citing the rising global consumption of such items poses a major threat to health. The scientists, including the Brazilian professor who coined the term with colleagues around 15 years ago, argue that UPFs or Ultra-processed foods are now increasingly common worldwide and linked to a decline in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":313123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[19566,4641,29025,136439,7880,31956,2699,142980,21750,142978,22816,142979,4928,21401,38420,7356,1333,142977,142975,142974,57876,142976],"dealstore":[],"offerexpiration":[],"class_list":["post-313122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-cocacola","tag-coming","tag-danone","tag-etbrandequity","tag-foods","tag-heinz","tag-kraft","tag-mondelez","tag-nestle","tag-nestle-pepsico-unilever-coca-cola","tag-nova","tag-nova-classification-system-upfs","tag-pepsi","tag-pepsico","tag-processed","tag-tax","tag-ultra","tag-ultra-processed-food-items","tag-ultra-processed-foods","tag-ultra-processed-foods-tax","tag-unilever","tag-upfs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ultra processed foods tax for Nestle, PepsiCo, Unilever, Coca-Cola, Danone, Mondelez, Kraft Heinz coming soon?, ETBrandEquity - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=313122\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ultra processed foods tax for Nestle, PepsiCo, Unilever, Coca-Cola, Danone, Mondelez, Kraft Heinz coming soon?, ETBrandEquity - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Researchers have called for slapping tax Ultra-processed foods citing the rising global consumption of such items poses a major threat to health. 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