{"id":312361,"date":"2025-11-22T23:49:41","date_gmt":"2025-11-22T23:49:41","guid":{"rendered":"https:\/\/peraltafinancing.com\/affiliate-marketing\/mastering-execution-for-revenue-uplift\/"},"modified":"2025-11-22T23:49:41","modified_gmt":"2025-11-22T23:49:41","slug":"mastering-execution-for-revenue-uplift","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=312361","title":{"rendered":"Mastering Execution for Revenue Uplift"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><span data-contrast=\"auto\">Revenue growth isn\u2019t only about bigger budgets, but rather about getting <\/span><i><span data-contrast=\"auto\">more<\/span><\/i><span data-contrast=\"auto\"> from what you already have. That was the thread across CommerceNow\u201925. Each speaker shared clear steps businesses can use today.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In this wrap-up, we\u2019ll explore top insights from sessions featuring Brooke Sellas, Marc Uitterhoeve, James Dodds, and Paul Caffrey.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Key highlights include:<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"Comfortaa\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Content repurposing to turn one strong asset into a full campaign;<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"Comfortaa\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Fixing funnel leaks by working four levers together: conversion rate, average order value, purchase frequency and revenue per user;<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"Comfortaa\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Mobile-first social ads that win attention and strengthens brand signal;<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"Comfortaa\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Preparation habits that raise win rates;<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"Comfortaa\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Answer engine optimization for zero-click discovery of high-value content;<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"Comfortaa\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">Reviews and trust signals that compound at product and checkout.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Read on for main insights from every speaker.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"auto\">Make Existing Content Work Harder<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:120}\">\u00a0<\/span><\/h2>\n<p><b><span data-contrast=\"auto\">Brooke Sellas, Founder<\/span><\/b><span data-contrast=\"auto\"> and <\/span><b><span data-contrast=\"auto\">CEO<\/span><\/b><span data-contrast=\"auto\"> of<\/span><b><span data-contrast=\"auto\"> B Squared Media,<\/span><\/b><span data-contrast=\"auto\"> opens the <\/span><a href=\"https:\/\/www.2checkout.com\/lp\/a-how-to-on-content-repurposing-commercenow25.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">webinar<\/span><\/a><span data-contrast=\"auto\"> with a clear message for every SaaS brand: stop chasing new content and start getting more from what <\/span><i><span data-contrast=\"auto\">already works<\/span><\/i><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Her advice centers on a mindset shift \u2013 from creating constantly to optimizing consistently. As she put it herself: \u201cno new content, just new results.\u201d<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Start with proven content<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:320,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Brooke explains that the most effective campaigns begin with what\u2019s already performing.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Whether it\u2019s a webinar, a case study, or a blog post, strong results show where your audience is paying attention. Repurposing starts here, by identifying that \u201ccornerstone\u201d piece that has already proven its value.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Once a cornerstone is chosen, the goal is to turn it into multiple, smaller assets that extend its reach.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For example, a single video can become short clips, pull quotes, and graphics tailored for different channels. This way, teams multiply impact without adding new workload.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Create snackable moments<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:320,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Brooke encourages marketers to look for the moments that spark emotion or curiosity. Pull short clips, standout quotes, charts, or visuals that make a clear point on their own.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">These smaller parts help people notice, understand, and share faster:<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"Comfortaa\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Clip 10 to 30 second video moments,<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"Comfortaa\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Save strong one-liners and proof points,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"Comfortaa\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Turn key graphs or screenshots into simple visuals.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">By breaking long-form content into smaller parts, SaaS brands can fill their calendar with ready-to-go material while keeping messaging consistent.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This strategy also allows teams to reinforce core ideas repeatedly, which is key to <\/span><a href=\"https:\/\/blog.2checkout.com\/build-customer-loyalty-increase-retention\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">brand recall and trust<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Adapt for every platform<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:320,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Here\u2019s a simple idea Brooke shares that many forget: the same message doesn\u2019t work everywhere.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">She reminds that it\u2019s important for teams to customize formats and tones for each channel and audience. Square videos work best for social feeds, vertical for Reels and Shorts, widescreen for YouTube.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Copy should shift too, what feels natural on LinkedIn may not work on TikTok or X.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">She also advises staggering releases instead of posting everything at once. A planned schedule helps each piece get the right visibility and avoids overwhelming audiences.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Measure real engagement<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:320,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Brooke\u2019s most important reminder is to keep track of what truly matters. Comments, shares, and saves signal meaningful <\/span><a href=\"https:\/\/blog.2checkout.com\/great-methods-promote-saas-content\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">engagement<\/span><\/a><span data-contrast=\"auto\">, while likes <\/span><i><span data-contrast=\"auto\">don\u2019t<\/span><\/i><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Real conversations show that content resonates and helps pinpoint what should be repurposed next.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">AI tools can speed up this process. In her <\/span><a href=\"https:\/\/blog.2checkout.com\/14-great-social-media-tools-saas-marketers\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">stack<\/span><\/a><span data-contrast=\"auto\">, Brooke uses <\/span><a href=\"https:\/\/www.descript.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Descript<\/span><\/a><span data-contrast=\"auto\"> for editing, <\/span><a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Sprout Social<\/span><\/a><span data-contrast=\"auto\"> for optimal posting times, and <\/span><a href=\"https:\/\/smarterqueue.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">SmarterQueue<\/span><\/a><span data-contrast=\"auto\"> to refresh captions.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">She adds that analytics platforms like <\/span><a href=\"https:\/\/www.sprinklr.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Sprinklr<\/span><\/a><span data-contrast=\"auto\"> reveal which topics, hashtags, or visuals consistently earn attention, turning them into the next set of \u201ccornerstones\u201d.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Think beyond search<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:320,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Brooke closes her talk by urging teams to plan for better visibility in <\/span><a href=\"https:\/\/blog.2checkout.com\/leveraging-ai-smarter-strategies-to-boost-your-business\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">AI<\/span><\/a><span data-contrast=\"auto\">-driven searches.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">That\u2019s because answer engine optimization (also called AEO) helps brands appear in \u201czero-click\u201d results, where users get answers directly from search or AI summaries.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Repurposed content that answers real questions stands a better chance of surfacing there.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For more best practices for adapting content to fit different platforms and audience and real-world examples,<\/span><b><span data-contrast=\"auto\"> make sure to watch <\/span><\/b><a href=\"https:\/\/www.2checkout.com\/lp\/a-how-to-on-content-repurposing-commercenow25.html\" target=\"_blank\" rel=\"noopener noreferrer\"><b><span data-contrast=\"none\">Brooke\u2019s full session<\/span><\/b><\/a><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.2checkout.com\/lp\/a-how-to-on-content-repurposing-commercenow25.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-33359 img-responsive\" src=\"https:\/\/blog.2checkout.com\/wp-content\/uploads\/2025\/11\/brooke-sellas-commerce-now-25-titles-LANDSCAPE-1-300x157.jpg\" alt=\"brooke-sellas-commerce-now-25-titles-LANDSCAPE (1)\" width=\"600\" height=\"314\" srcset=\"https:\/\/blog.2checkout.com\/wp-content\/uploads\/2025\/11\/brooke-sellas-commerce-now-25-titles-LANDSCAPE-1-300x157.jpg 300w, https:\/\/blog.2checkout.com\/wp-content\/uploads\/2025\/11\/brooke-sellas-commerce-now-25-titles-LANDSCAPE-1-1024x535.jpg 1024w, https:\/\/blog.2checkout.com\/wp-content\/uploads\/2025\/11\/brooke-sellas-commerce-now-25-titles-LANDSCAPE-1-768x401.jpg 768w, https:\/\/blog.2checkout.com\/wp-content\/uploads\/2025\/11\/brooke-sellas-commerce-now-25-titles-LANDSCAPE-1-352x184.jpg 352w, https:\/\/blog.2checkout.com\/wp-content\/uploads\/2025\/11\/brooke-sellas-commerce-now-25-titles-LANDSCAPE-1.jpg 1200w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/span><\/a><\/p>\n<p><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"auto\">Strengthen the Funnel Before Scaling Traffic<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:120}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Throughout his talk, <\/span><b><span data-contrast=\"auto\">CEO of Dexter Agency <\/span><\/b><span data-contrast=\"auto\">\u2013 <\/span><b><span data-contrast=\"auto\">Marc Uitterhoeve<\/span><\/b><span data-contrast=\"auto\">, emphasizes that many teams try to buy more traffic while key pages still lose buyers.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">But, he argues, the better move is to raise the value of current visitors first.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">He explains that growth comes from working smarter with the audience already in front of you, reducing friction, improving trust, and increasing how often customers buy or how much they spend each time.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Only when those areas are strong does it make sense to bring in new visitors.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Work the four growth drivers together<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:320,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Marc outlines four key levers that determine how well a funnel performs:<\/span><span data-ccp-props=\"{&quot;335559738&quot;:280}\">\u00a0<\/span><\/p>\n<ol>\n<li><a href=\"https:\/\/blog.2checkout.com\/how-to-define-and-measure-conversion-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">conversion rate<\/span><\/a><span data-contrast=\"auto\">,\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:280}\">\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/blog.2checkout.com\/best-tactics-to-boost-average-order-value\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">average order value<\/span><\/a><span data-contrast=\"auto\">,\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">purchase frequency,\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">and revenue per user.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">When these move together, small improvements can multiply results.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:280}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">He warns that focusing on a single <\/span><a href=\"https:\/\/blog.2checkout.com\/saas-growth-and-retention-tactics-commercenow25-recap\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">metric<\/span><\/a><span data-contrast=\"auto\">, like conversion rate alone, often hides bigger issues. Hence why it\u2019s important to remember: if one metric goes up while others fall, the overall outcome can still decline.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:280}\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Build strong foundations first<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:320,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Optimization starts with understanding the data. Marc advises checking analytics accuracy, figuring out the biggest drop-off points, and further watching how real users move through the site.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Once that\u2019s clear, run a structured expert review.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">His team, for instance, uses a checklist of over 500 points, all built on Baymard and Nielsen Norman research, to spot the friction that often goes unnoticed.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">He points out that clean data and an unbiased review create a reliable base for future tests and ensure that experiments lead to genuine progress.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Judge tests by revenue, not by rate<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:320,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Marc shares an interesting example of a company that added a cart cross-sell to raise average order value.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Conversions dropped, and total revenue fell by nearly $200K a year. Removing the cross-sell restored balance, with a 97.5% probability of higher revenue.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">His takeaway from this case study is simple: every test should be measured by overall revenue per user, <\/span><i><span data-contrast=\"auto\">not<\/span><\/i><span data-contrast=\"auto\"> one performance metric in isolation.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Treat reviews as a growth engine<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:320,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><a href=\"https:\/\/blog.2checkout.com\/online-customer-reviews-for-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">Reviews<\/span><\/a><span data-contrast=\"auto\"> are a compounding asset; they influence decisions at every stage, from first impressions to checkout.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This is why Marc recommends collecting different types of reviews, such as short text snippets, photos, or quick videos, to make them all feel authentic.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Strategic placement is also important. Reviews near product details or checkout can help ease buyer doubts, while post-purchase prompts help gather fresh feedback that keeps the cycle going.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Get more tips on <\/span><b><span data-contrast=\"auto\">boosting your online sales by watching <\/span><\/b><a href=\"https:\/\/www.2checkout.com\/lp\/amplify-your-sales-without-spending-on-ads-commercenow25\" target=\"_blank\" rel=\"noopener noreferrer\"><b><span data-contrast=\"none\">Marc\u2019s session here<\/span><\/b><\/a><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.2checkout.com\/lp\/amplify-your-sales-without-spending-on-ads-commercenow25\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-33357 img-responsive\" src=\"https:\/\/blog.2checkout.com\/wp-content\/uploads\/2025\/11\/marc-uitterhoeve-commerce-now-25-titles-LANDSCAPE-300x157.jpg\" alt=\"marc-uitterhoeve-commerce-now-25-titles-LANDSCAPE\" width=\"600\" height=\"314\" srcset=\"https:\/\/blog.2checkout.com\/wp-content\/uploads\/2025\/11\/marc-uitterhoeve-commerce-now-25-titles-LANDSCAPE-300x157.jpg 300w, https:\/\/blog.2checkout.com\/wp-content\/uploads\/2025\/11\/marc-uitterhoeve-commerce-now-25-titles-LANDSCAPE-1024x535.jpg 1024w, https:\/\/blog.2checkout.com\/wp-content\/uploads\/2025\/11\/marc-uitterhoeve-commerce-now-25-titles-LANDSCAPE-768x401.jpg 768w, https:\/\/blog.2checkout.com\/wp-content\/uploads\/2025\/11\/marc-uitterhoeve-commerce-now-25-titles-LANDSCAPE-352x184.jpg 352w, https:\/\/blog.2checkout.com\/wp-content\/uploads\/2025\/11\/marc-uitterhoeve-commerce-now-25-titles-LANDSCAPE.jpg 1200w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/a><\/p>\n<p><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"auto\">Create Social Ads That Win the First Two Seconds<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:120}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\"><strong>James Dodds is Creative Lead<\/strong> at <strong>Vervaunt.<\/strong> In his webinar talk, he focuses on one of the many challenges every brand faces online: earning attention before the scroll.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">His approach centers on creative for <\/span><a href=\"https:\/\/blog.2checkout.com\/develop-your-b2b-social-selling-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">paid social<\/span><\/a><span data-contrast=\"auto\"> that connects fast, feels native to each platform, and builds a clear brand signal over time.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Design for mobile-first experience<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:320,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Most viewers now experience ads vertically and within seconds. In fact, 46% of online purchase conversions happen within the first two seconds of attention, according to James.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">He explains that mobile-first ad creative isn\u2019t a nice-to-have \u2013 it\u2019s the default.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Videos should be framed for 9:16, with text and visuals kept inside safe zones so nothing important gets cropped. He adds that well-designed mobile content can lower cost per acquisition by more than <\/span><a href=\"https:\/\/lebesgue.io\/facebook-ads\/meta-ads-sales-campaigns#:~:text=engagement%20for%20your%20business\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">12% across major platforms<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">He also reminds teams to think about flow: <\/span><a href=\"https:\/\/blog.2checkout.com\/psychological-triggers-to-sell-more-online\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">strong visuals<\/span><\/a><span data-contrast=\"auto\">, quick pacing, and an easy message hierarchy. Your viewer should understand what the ad is about even with the sound off.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Win attention in the first two seconds<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:320,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">James highlights that nearly half of online purchases start with engagement within two seconds of an ad appearing, hence that opening moment is <\/span><i><span data-contrast=\"auto\">everything<\/span><\/i><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A good creative hook might come from a quick visual change that makes people stop scrolling, a sharp question, or a relatable pain point shown fast.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">He calls this \u201cearning the stop,\u201d and it happens before the logo or product appears. If those first frames grab viewer\u2019s interest, the rest of the message has a great chance to land.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Build around intimacy and immediacy<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:320,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">James shares two creative levers that consistently improve performance:<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"Comfortaa\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Intimacy<\/span><\/b><span data-contrast=\"auto\">: showing real people, faces, and direct eye contact. Ads featuring human expressions can boost results up to <\/span><a href=\"https:\/\/webflow-1.creativex.com\/blog\/fintechs-credit-cards-turning-to-creative-measurement-to-win-the-brand-arms-race#:~:text=81\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">81%<\/span><\/a><span data-contrast=\"auto\">,<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"Comfortaa\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Immediacy<\/span><\/b><span data-contrast=\"auto\">: quick movement, close shots, and product-in-use scenes that feel natural. These create a sense of energy and authenticity.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Together, these elements make content more relatable and build trust in the brand behind it.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Strengthen your brand signal<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:320,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">James points out that strong creative needs a clear brand behind it, because brand identity multiplies results.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">According to him, <\/span><a href=\"https:\/\/blog.2checkout.com\/use-behavioral-science-validate-ads-redesigns-landing-pages\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">ads<\/span><\/a><span data-contrast=\"auto\"> with clear brand cues, like consistent colors, logos, and tone, perform up to <\/span><a href=\"https:\/\/www.creativex.com\/blog\/why-brand-consistency-is-important-for-how-brands-grow#:~:text=Consistent%20use%20of%20Distinctive%20Brand,Assets%20drives%20effectiveness\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">four times better<\/span><\/a><span data-contrast=\"auto\">. Consistency helps audiences recognize the message even when they only see it briefly.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Keep variety in the mix<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:320,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">It\u2019s true that <\/span><a href=\"https:\/\/blog.2checkout.com\/ai-trends-and-predictions-in-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">algorithms<\/span><\/a><span data-contrast=\"auto\"> reward brands that constantly <\/span><a href=\"https:\/\/blog.2checkout.com\/tips-scale-saas-business\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">test and experiment<\/span><\/a><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This is why James recommends developing five to ten creative themes, each showing a different side of the brand or customer story.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This diversity helps reach wider audiences without creative fatigue. He points to campaigns from client brands like Osprey that increased click-through rates by 80% and lowered cost per click by 50% after testing more ad styles and variations. <\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Lastly, James reminds viewers that people trust creators more than brands, so partner with relevant creators and seed <\/span><a href=\"https:\/\/blog.2checkout.com\/rising-above-the-noise-content-marketing-strategies-for-2024\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">UGC<\/span><\/a><span data-contrast=\"auto\"> to lift attention and conversion.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Connect across the funnel<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:320,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Creative should match where the viewer is in the buying journey. James outlines four stages of the marketing <\/span><a href=\"https:\/\/blog.2checkout.com\/b2b-lead-generation-marketing-channels\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">funnel<\/span><\/a><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"Comfortaa\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Awareness<\/span><\/b><span data-contrast=\"auto\">: focus on storytelling and emotion,<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"Comfortaa\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Consideration<\/span><\/b><span data-contrast=\"auto\">: show clear product benefits or social proof,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"Comfortaa\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Direct response (conversion)<\/span><\/b><span data-contrast=\"auto\">: make the offer direct and easy to act on,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"Comfortaa\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Retention<\/span><\/b><span data-contrast=\"auto\">: share community stories and user-generated content.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">By matching social ads to intent, brands can turn quick attention into long-term results.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Watch <\/span><\/b><a href=\"https:\/\/www.2checkout.com\/lp\/the-keys-to-creative-success-on-social-commercenow25.html\" target=\"_blank\" rel=\"noopener noreferrer\"><b><span data-contrast=\"none\">James\u2019 whole CommerceNow\u201925 session<\/span><\/b><\/a><span data-contrast=\"auto\"> to gain more actionable tips on engineering scroll-stopping content that<\/span><b><span data-contrast=\"auto\"> drives real performance across Meta, TikTok, and beyond<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.2checkout.com\/lp\/the-keys-to-creative-success-on-social-commercenow25.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-33360 img-responsive\" src=\"https:\/\/blog.2checkout.com\/wp-content\/uploads\/2025\/11\/james-dodds-commerce-now-25-titles-LANDSCAPE-300x157.jpg\" alt=\"james-dodds-commerce-now-25-titles-LANDSCAPE\" width=\"600\" height=\"314\" srcset=\"https:\/\/blog.2checkout.com\/wp-content\/uploads\/2025\/11\/james-dodds-commerce-now-25-titles-LANDSCAPE-300x157.jpg 300w, https:\/\/blog.2checkout.com\/wp-content\/uploads\/2025\/11\/james-dodds-commerce-now-25-titles-LANDSCAPE-1024x535.jpg 1024w, https:\/\/blog.2checkout.com\/wp-content\/uploads\/2025\/11\/james-dodds-commerce-now-25-titles-LANDSCAPE-768x401.jpg 768w, https:\/\/blog.2checkout.com\/wp-content\/uploads\/2025\/11\/james-dodds-commerce-now-25-titles-LANDSCAPE-352x184.jpg 352w, https:\/\/blog.2checkout.com\/wp-content\/uploads\/2025\/11\/james-dodds-commerce-now-25-titles-LANDSCAPE.jpg 1200w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/span><\/a><\/p>\n<p><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"auto\">Win More Deals Through Better Preparation<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:120}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Paul Caffrey \u2013 founder of the The Prepared Seller \u2013 closes this webinar with a reminder that execution in sales starts long before the first meeting.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">His message is straightforward: the teams that prepare best, win most. The \u201cwork before the work\u201d is what separates average sellers from top performers.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Preparation is the advantage<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:320,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Paul shares data from recent benchmarks showing that just <\/span><a href=\"https:\/\/www.joinpavilion.com\/hubfs\/Ebsta%20x%20Pavilion%202025%20GTM%20Benchmarks%20Report.pdf?hsLang=en\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">14% of sellers generated 80% of total revenue<\/span><\/a><span data-contrast=\"auto\"> last year.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">He argues that this number isn\u2019t luck, but rather preparation. Top performers invest time in learning about the buyer, shaping insight-led conversations, and defining what success looks like for both sides.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">He hence recommends setting aside about a quarter of the meeting length for preparation.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">That time should go toward research, reviewing notes, and developing one sharp insight to open with. Remember: a strong, unexpected insight earns attention faster than any pitch.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Know who to sell to<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:320,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">High win rates come from focus, so the best sellers qualify hard against their ideal customer profile instead of chasing every lead.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">According to Paul, the most successful teams have roughly 77% of their pipeline within ICP, while struggling teams average just 22%.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Focusing on the right opportunities also means saying \u201cno\u201d early. The time saved can be reinvested in buyers who are most likely to convert, shortening deal cycles and increasing average deal size.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Define the real problem<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:320,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Paul points out that credibility comes from understanding the customer\u2019s problem better than they do.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">It\u2019s true that when sellers can frame the challenge clearly and connect it to a measurable outcome, buyers trust that they also have the right solution.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As he sums it up himself: \u201cif you can define the problem better than your customer, they\u2019ll believe you have the solution.\u201d<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Plan the micro and the macro<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:320,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Paul defines two types of decisions:<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Comfortaa\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">micro decisions<\/span><\/b><span data-contrast=\"auto\">: immediate next steps, such as scheduling the next call or confirming stakeholders,<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Comfortaa\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">macro decisions<\/span><\/b><span data-contrast=\"auto\">: larger commitments, like agreeing on success criteria or budget.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">He advises sellers to separate micro decisions from macro decisions, because deals move forward when every step is clear.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Documenting both keeps momentum and removes guesswork. He recommends using a simple mutual success plan, like for example a one-page summary of what both sides will do next, why it matters, and when it will happen.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Ask for referral and plan for chaos<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:320,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Paul also reminds teams that <\/span><a href=\"https:\/\/blog.2checkout.com\/product-led-growth-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">referrals<\/span><\/a><span data-contrast=\"auto\"> are five times more effective than <\/span><a href=\"https:\/\/blog.2checkout.com\/how-to-use-cold-outreach-to-generate-b2b-saas-leads\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">cold outreach<\/span><\/a><span data-contrast=\"auto\">. Yet most sellers ask once, at the end of a deal, and stop.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">He suggests asking for referrals multiple times instead, especially right after a customer sees value.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">And finally, he mentions that every plan should leave room for the unexpected. \u201cPlan for chaos\u201d means anticipating changes in schedules, budgets, or decision makers so you can adapt quickly when things shift.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Don\u2019t miss out on <\/span><a href=\"https:\/\/www.2checkout.com\/lp\/amplify-your-fair-advantage-commercenow25.html\" target=\"_blank\" rel=\"noopener noreferrer\"><b><span data-contrast=\"none\">Paul\u2019s session<\/span><\/b><\/a> <span data-contrast=\"auto\">to discover actionable tactics to<\/span><b><span data-contrast=\"auto\"> amplify your fair advantage and maximize your sales.<\/span><\/b><span data-contrast=\"auto\">\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.2checkout.com\/lp\/amplify-your-fair-advantage-commercenow25.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-33358 img-responsive\" src=\"https:\/\/blog.2checkout.com\/wp-content\/uploads\/2025\/11\/paul-caffrey-commerce-now-25-titles-LANDSCAPE-300x157.jpg\" alt=\"paul-caffrey-commerce-now-25-titles-LANDSCAPE\" width=\"600\" height=\"314\" srcset=\"https:\/\/blog.2checkout.com\/wp-content\/uploads\/2025\/11\/paul-caffrey-commerce-now-25-titles-LANDSCAPE-300x157.jpg 300w, https:\/\/blog.2checkout.com\/wp-content\/uploads\/2025\/11\/paul-caffrey-commerce-now-25-titles-LANDSCAPE-1024x535.jpg 1024w, https:\/\/blog.2checkout.com\/wp-content\/uploads\/2025\/11\/paul-caffrey-commerce-now-25-titles-LANDSCAPE-768x401.jpg 768w, https:\/\/blog.2checkout.com\/wp-content\/uploads\/2025\/11\/paul-caffrey-commerce-now-25-titles-LANDSCAPE-352x184.jpg 352w, https:\/\/blog.2checkout.com\/wp-content\/uploads\/2025\/11\/paul-caffrey-commerce-now-25-titles-LANDSCAPE.jpg 1200w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/a><\/p>\n<p>\u00a0<\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"auto\">Bringing It All Together<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:120}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Across these four sessions, one idea stands out: real wins come from doing the basics well, again and again.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The takeaway message is that most businesses already have what they need to grow. The opportunity lies in refining, testing, and staying close to what customers respond to.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b>To take these ideas further,<\/b> <a href=\"https:\/\/www.2checkout.com\/lp\/commerce-now2025.html\" target=\"_blank\" rel=\"noopener noreferrer\"><b>watch the full CommerceNow\u201925 event<\/b><\/a> <b>now and see each strategy in action.\u00a0<\/b><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.2checkout.com\/lp\/commerce-now2025.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"img-responsive aligncenter wp-image-33192\" src=\"https:\/\/blog.2checkout.com\/wp-content\/uploads\/2025\/07\/commercenow25-speakers-sm-visual-updated-j-300x157.jpg\" alt=\"commercenow25-speakers-sm-visual-updated-j\" width=\"600\" height=\"314\" srcset=\"https:\/\/blog.2checkout.com\/wp-content\/uploads\/2025\/07\/commercenow25-speakers-sm-visual-updated-j-300x157.jpg 300w, https:\/\/blog.2checkout.com\/wp-content\/uploads\/2025\/07\/commercenow25-speakers-sm-visual-updated-j-1024x536.jpg 1024w, https:\/\/blog.2checkout.com\/wp-content\/uploads\/2025\/07\/commercenow25-speakers-sm-visual-updated-j-768x402.jpg 768w, https:\/\/blog.2checkout.com\/wp-content\/uploads\/2025\/07\/commercenow25-speakers-sm-visual-updated-j-352x184.jpg 352w, https:\/\/blog.2checkout.com\/wp-content\/uploads\/2025\/07\/commercenow25-speakers-sm-visual-updated-j.jpg 1200w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/a><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<div class=\"post-ratings\" data-post=\"33356\">\n<p>\n\t\t<strong>0.00<\/strong> avg. rating (<strong>0<\/strong>% score) &#8211; <strong class=\"votes\">0<\/strong> votes\t<\/p>\n<\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Revenue growth isn\u2019t only about bigger budgets, but rather about getting more from what you already have. That was the thread across CommerceNow\u201925. Each speaker shared clear steps businesses can use today.\u00a0 In this wrap-up, we\u2019ll explore top insights from sessions featuring Brooke Sellas, Marc Uitterhoeve, James Dodds, and Paul Caffrey.\u00a0\u00a0 Key highlights include:\u00a0 Content [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":312362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11761],"tags":[22445,17656,3461,72383],"dealstore":[],"offerexpiration":[],"class_list":["post-312361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","tag-execution","tag-mastering","tag-revenue","tag-uplift"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mastering Execution for Revenue Uplift - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=312361\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mastering Execution for Revenue Uplift - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Revenue growth isn\u2019t only about bigger budgets, but rather about getting more from what you already have. That was the thread across CommerceNow\u201925. 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