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I worked at Costco for 11 years \u2014 long before I started writing or teaching about productivity. It was where I learned how people and processes fit together. It\u2019s also where I first met Jim Sinegal, the company\u2019s co-founder.<\/p>\n
When he visited our warehouse, I was running both the Food Court and Service Deli. I even served him a hot dog and a soda once. But what stuck with me wasn\u2019t that moment \u2014 it was what he said over and over again about how Costco stayed successful: be nimble.<\/em><\/p>\n \u201cWe want to always try to stay in that position, in that posture. To be very adroit and very nimble, and able to react quickly and stay ahead of the competition.\u201d<\/em><\/p>\n<\/blockquote>\n That line never left me. Years later, as I built my business and shaped what became TimeCrafting (which is expanded on in my book, The Productivity Diet<\/a><\/em>), I realized that nimbleness isn\u2019t just good for retail \u2014 it\u2019s essential for life.<\/p>\n Being nimble lets you shift your attention without losing your intention. It\u2019s what allows structure and flexibility to coexist.<\/p>\n That\u2019s the lesson I unpack in the short video below \u2014 and it\u2019s one I still live by.<\/p>\n \n\n