{"id":310944,"date":"2025-11-22T10:24:37","date_gmt":"2025-11-22T10:24:37","guid":{"rendered":"https:\/\/peraltafinancing.com\/alabama\/brookwood-mall-vs-riverchase-galleria-and-the-loser-is\/"},"modified":"2025-11-22T10:24:37","modified_gmt":"2025-11-22T10:24:37","slug":"brookwood-mall-vs-riverchase-galleria-and-the-loser-is","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=310944","title":{"rendered":"Brookwood Mall vs. Riverchase Galleria\u2014And the loser is\u2026"},"content":{"rendered":"


\n<\/p>\n

\n
\"Singing<\/a>
Singing Santa at Brookwood Village (Photo\u2013Brookwood Village)<\/figcaption><\/figure>\n

By David Sher<\/em><\/p>\n

I still remember the thrill of Brookwood Mall\u2019s opening in the early 1970s.<\/p>\n

My fondest memories include celebrating birthdays at Farrell\u2019s Ice Cream Parlour with its famous drum roll and free ice cream, enjoying crepes at The Magic Pan, and sitting joyfully as the singing Santa performed during the holidays. Brookwood was where we lived, laughed, and created lasting memories.<\/p>\n

Then came 1986 and the grand opening of the Riverchase Galleria. The excitement was palpable as Alabama\u2019s largest enclosed shopping mall opened its doors. The Galleria was a powerhouse from day one, boasting an impressive lineup\u2014Parisian, Pizitz, Rich\u2019s, J.C. Penney, and eventually Macy\u2019s. With over a million square feet of retail space, it meant business.<\/p>\n

At the time, I wondered: could both malls thrive just miles apart, both targeting affluent \u201cOver the Mountain\u201d shoppers? It seemed like a retail collision course.<\/p>\n

The Decline<\/strong><\/p>\n

History has answered that question. Brookwood Village began its slow decline as shopping patterns shifted. The 1997 opening of The Summit\u2014with its open-air lifestyle center concept\u2014dealt a significant blow. Macy\u2019s closure in early 2022 essentially sealed Brookwood\u2019s fate. Five Guys, the very last tenant, closed in December 2024. Today, Brookwood Village sits empty.<\/p>\n

The Galleria has faced its own challenges.<\/strong><\/span><\/a> Visitation has plummeted 33% since 2019, dropping from 6.3 million to 4.2 million in 2024. Sales tax revenue has fallen 41% since 2007. The Sears store has been vacant since 2019, and Macy\u2019s\u2014the Galleria\u2019s last remaining Alabama location\u2014was listed for sale in August 2024.<\/p>\n

The Tale of Three Cities<\/strong><\/p>\n

Here\u2019s where the loser becomes clear: it\u2019s all about government support and resources.<\/p>\n

The Riverchase Galleria has Hoover<\/strong>\u2014a thriving city with the financial muscle and political will to invest in the mall\u2019s future. In 2025, Hoover commissioned a comprehensive $200,000 redevelopment study<\/a><\/strong><\/span>. The result? A bold $241 million, two-phase plan that would transform the struggling mall into a vibrant, walkable mixed-use district.<\/p>\n

The vision includes<\/a><\/strong><\/span> 542 apartments, an 1,100-seat Center for the Arts, 44,000 square feet of new retail, and 44,000 square feet of green gathering spaces. The plan calls for demolishing the vacant Sears and Macy\u2019s buildings and reimagining the Galleria as a modern urban destination.<\/p>\n

Hoover\u2019s new mayor, Nick Derzis, has made the Galleria\u2019s redevelopment<\/strong><\/a><\/span> his administration\u2019s top economic development priority. The city projects this transformation could generate nearly $400 million in new spending, create 156 jobs, and produce more than $9 million in new city tax revenues over ten years. Hoover has the resources, the vision, and the commitment to make it happen.<\/p>\n

Brookwood Village has two small cities<\/strong>\u2014Mountain Brook and Homewood. Both are wonderful communities, but neither has the economic scale of Hoover. Mountain Brook owns about 40% of the Brookwood property, Homewood owns just over 50%, and Jefferson County owns roughly 10%. This fragmented ownership has complicated redevelopment for years.<\/p>\n

Both cities approved an intergovernmental cooperative agreement in December 2024 to work together on Brookwood\u2019s future\u2014a necessary step, but one that doesn\u2019t change the fundamental reality: these smaller municipalities simply don\u2019t have the financial capacity to fund major redevelopment on the scale Hoover is pursuing.<\/p>\n

The most concrete plan<\/span><\/a><\/strong>. Andrews Sports Medicine has proposed converting the former Belk store into a $124 million, 135,000-square-foot orthopedic clinic. While this represents the first real sign of life returning to Brookwood, it\u2019s modest compared to the Galleria\u2019s grand vision. The remaining acreage will likely be redeveloped as mixed-use, but without substantial public investment, the transformation will be incremental at best.<\/p>\n

And the Winner is\u2026<\/strong><\/p>\n

The Riverchase Galleria.<\/p>\n

Not because it\u2019s more beautiful or nostalgic. The Galleria wins because it has what Brookwood never had: the backing of a large, economically robust municipality willing to invest heavily in its future.<\/p>\n

Hoover understands that the Galleria is more than just a mall\u2014it\u2019s a regional economic engine that has generated hundreds of millions in revenue over nearly four decades. The city recognizes that letting it fail isn\u2019t an option, and they\u2019re putting real money and political capital behind its revival.<\/p>\n

Brookwood, despite its charm and place in our collective memory, faces a different reality. Split between two small cities without resources for major public investment, its redevelopment will be slower, smaller-scale, and driven primarily by private developers working within significant constraints.<\/p>\n

As I reflect on those childhood memories at Farrell\u2019s and the excitement of the Galleria\u2019s opening, I can\u2019t help but feel bittersweet about how this competition played out. Both malls gave our community so much. But in the end, the winner was determined not by nostalgia or location, but by something far more practical: which mall had a city with deep enough pockets to ensure its survival.<\/p>\n

The Galleria\u2019s future is bright\u2014or at least it has the potential to be. Brookwood\u2019s future? It will be something, eventually. Likely something much, much smaller.<\/p>\n

David Sher is the founder and publisher of\u00a0ComebackTown<\/strong><\/a><\/span>.\u00a0\u00a0He\u2019s past Chairman of the Birmingham Regional Chamber of Commerce (BBA), Operation New Birmingham (REV Birmingham), and the City Action Partnership (CAP).<\/em><\/p>\n

Click here to sign up for our newsletter.<\/a><\/strong><\/em><\/span><\/p>\n

Invite David to speak for free to your group about how we can have a more prosperous metro Birmingham. dsher@comebacktown.com<\/p>\n

(Visited 2,669 times, 1 visits today)<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

Singing Santa at Brookwood Village (Photo\u2013Brookwood Village) By David Sher I still remember the thrill of Brookwood Mall\u2019s opening in the early 1970s. My fondest memories include celebrating birthdays at Farrell\u2019s Ice Cream Parlour with its famous drum roll and free ice cream, enjoying crepes at The Magic Pan, and sitting joyfully as the singing […]<\/p>\n","protected":false},"author":1,"featured_media":310945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11763],"tags":[140914,140916,36429,30067,140915],"dealstore":[],"offerexpiration":[],"class_list":["post-310944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alabama","tag-brookwood","tag-galleriaand","tag-loser","tag-mall","tag-riverchase"],"yoast_head":"\nBrookwood Mall vs. Riverchase Galleria\u2014And the loser is\u2026 - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=310944\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brookwood Mall vs. Riverchase Galleria\u2014And the loser is\u2026 - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Singing Santa at Brookwood Village (Photo\u2013Brookwood Village) By David Sher I still remember the thrill of Brookwood Mall\u2019s opening in the early 1970s. 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