{"id":310245,"date":"2025-11-22T03:44:39","date_gmt":"2025-11-22T03:44:39","guid":{"rendered":"https:\/\/peraltafinancing.com\/angel-investor\/seren-rumjancevs-dealum-the-next-generation-investor-group-collaboration-platform\/"},"modified":"2025-11-22T03:44:39","modified_gmt":"2025-11-22T03:44:39","slug":"seren-rumjancevs-dealum-the-next-generation-investor-group-collaboration-platform","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=310245","title":{"rendered":"Seren Rumjancevs &#038; Dealum: the Next-Generation Investor Group Collaboration Platform"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div data-id=\"5a02da1\" data-element_type=\"widget\" data-widget_type=\"theme-post-content.default\">\n<p><span style=\"font-weight: 400;\">Meet Seren Rumjancevs, CEO at <\/span><a href=\"https:\/\/dealum.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Dealum<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 the next-generation investor group collaboration platform that\u2019s reshaping how early-stage investors work together. With over two decades of experience in innovation and technology management, Seren has dedicated her career to helping founders and investors connect more effectively. Read more about her journey through the startup ecosystem, the mission behind Dealum, and her advice for both founders and angel investors.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-6908\" alt=\"\" width=\"1000\" height=\"500\" srcset=\"https:\/\/blog.leapfunder.com\/wp-content\/uploads\/2025\/11\/Seren-1.jpg 1000w, https:\/\/blog.leapfunder.com\/wp-content\/uploads\/2025\/11\/Seren-1-300x150.jpg 300w, https:\/\/blog.leapfunder.com\/wp-content\/uploads\/2025\/11\/Seren-1-768x384.jpg 768w, https:\/\/blog.leapfunder.com\/wp-content\/uploads\/2025\/11\/Seren-1-610x305.jpg 610w\" data-lazy-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"https:\/\/blog.leapfunder.com\/wp-content\/uploads\/2025\/11\/Seren-1.jpg\"\/><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-6908\" src=\"https:\/\/blog.leapfunder.com\/wp-content\/uploads\/2025\/11\/Seren-1.jpg\" alt=\"\" width=\"1000\" height=\"500\" srcset=\"https:\/\/blog.leapfunder.com\/wp-content\/uploads\/2025\/11\/Seren-1.jpg 1000w, https:\/\/blog.leapfunder.com\/wp-content\/uploads\/2025\/11\/Seren-1-300x150.jpg 300w, https:\/\/blog.leapfunder.com\/wp-content\/uploads\/2025\/11\/Seren-1-768x384.jpg 768w, https:\/\/blog.leapfunder.com\/wp-content\/uploads\/2025\/11\/Seren-1-610x305.jpg 610w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"\/><\/p>\n<p>\u00a0<\/p>\n<ul>\n<li><b>Hi Seren, thank you very much for agreeing to do the interview. Could you tell us about your background and how you first got connected to the startup world?<\/b><b\/><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><br \/>I began at Tartu Science Park, where I spent over a decade helping tech companies expand. It was the perfect crash course in how startups are built (and how they sometimes fall apart). I learned about innovation, funding, strategy, and also a fair share of bureaucracy. Eventually, I realised I\u2019d rather be on the founder\u2019s side of the table, experiencing the highs and lows first-hand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That led to Heelosophy, a fashion-tech startup that develops mass-customized insoles for high heels. We built prototypes, won competitions, raised some funding, and ultimately ran out of runway before reaching the market. It was one of those \u201cfail fast, learn faster\u201d moments that every founder talks about, but it also deepened my understanding of what startup life really means: constant problem-solving, teamwork, and determination to keep going even when quitting would be easier.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After that, I worked in London on innovation projects for both government and corporates, which gave me a broader view of how startups and big organisations interact. When I returned to Estonia, I focused again on helping early-stage founders. Eventually, I found my way to Dealum, which started in 2017 as Startup Includer before rebranding to Dealum a few years later. It allowed me to combine everything I\u2019d learned about technology, communication, and people \u2014 as well as my experience from all sides around the fundraising table.<\/span><b\/><\/p>\n<ul>\n<li aria-level=\"1\"><b>You\u2019re the CEO at <\/b><a href=\"https:\/\/dealum.com\/\"><b>Dealum<\/b><\/a><b>, the next-generation investor group collaboration platform that is flexible, intuitive, and simple. Tell us more about your mission.<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><br \/>Dealum exists to make early-stage investing more efficient, transparent, and collaborative. It was founded by active angel investors who wanted better tools for collaboration, and that insider perspective continues to shape how we build today.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Angel groups and networks have always played a vital role in supporting startups, but the tools they used were often fragmented or outdated. We wanted to change that and give investor groups one platform where they can manage deal flow, engage members, and collaborate with other networks around the world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But it\u2019s not just about software. What we\u2019re really building is connection and trust. Our goal is to make it easier for capital and expertise to move freely across borders \u2014 to create a truly connected global pre-seed ecosystem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve never chased the \u201cunicorn\u201d status; that\u2019s not who we are. We\u2019re focused on building a company that lasts, one that improves the way investors work together and, in turn, helps brilliant founders access capital faster. For us, success means better deals closed faster, with less friction and more collaboration \u2014 helping investors spend their time where it matters most.<\/span><b\/><\/p>\n<ul>\n<li aria-level=\"1\"><b>You have two decades of experience in innovation and technology management, and a passion for startups. Could you share the three most important advice for startup founders you learned over the years?<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><br \/>First, don\u2019t fall in love with your idea \u2013 fall in love with the problem. Startups that focus deeply on solving a real pain point have a much better chance of surviving than those chasing trends or technology for its own sake.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Second, pace yourself. The startup world glorifies speed, but speed without direction burns people out. Build something sustainable; give yourself time to think. You\u2019ll make better decisions when you\u2019re not running on empty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Third, surround yourself with people who share your values. A strong, balanced team will carry you through the toughest stages. Startup success is rarely about a single genius \u2013 it\u2019s about chemistry, trust, and endurance.<\/span><b\/><\/p>\n<ul>\n<li aria-level=\"1\"><b>You connect angels to other investors and groups, creating a global network that strengthens the early-stage investment ecosystem. Could you share three pieces of advice for early-stage angels?<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><br \/>Start small and start smart. Before writing big cheques, invest time in learning how deals work \u2014 due diligence, valuation, term sheets. Angel investing has a steep learning curve, but experience compounds quickly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Collaborate. The best angels don\u2019t act solo. They learn from each other, share deal flow, and co-invest. Joining a network or syndicate not only spreads risk but also builds a much stronger support system for founders.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that your real value isn\u2019t only financial. Your experience, connections, and feedback often mean more to founders than the money itself. The most successful investors are those who stay engaged \u2013 the ones founders actually call when things get hard.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Tell us about the startup ecosystem in Tartu. What are the challenges the ecosystem is facing, what are the opportunities, and what do you predict for the near future?<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><br \/>Tartu is small but mighty. There\u2019s a strong sense of community here \u2013 founders, universities, and investors collaborate closely, and everyone shares the same goals. People genuinely want to help each other, which makes the city a great testing ground for new ideas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The challenge, of course, is scale. Our local market is tiny, so founders need to think internationally from day one. Access to capital is still more concentrated in Tallinn and Helsinki, but that gap is getting smaller as more local angels become active.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The biggest opportunity lies in deep tech and science-based startups. With two major universities and a tradition of research excellence, Tartu has everything it takes to become a European hub for early-stage innovation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I think the next few years will bring more cross-border collaboration and better-connected investor networks \u2013 and Dealum will be right there helping it all come together.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thank you very much for sharing your story and insights. We wish you the best of luck in your future endeavours.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Join our network of startups &amp; investors!<\/span><\/p>\n<p><span class=\"et_bloom_bottom_trigger\"\/>\t\t\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Meet Seren Rumjancevs, CEO at Dealum \u2014 the next-generation investor group collaboration platform that\u2019s reshaping how early-stage investors work together. With over two decades of experience in innovation and technology management, Seren has dedicated her career to helping founders and investors connect more effectively. Read more about her journey through the startup ecosystem, the mission [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":310246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12034],"tags":[13035,13314,3463,13177,11356,970,140394,140393],"dealstore":[],"offerexpiration":[],"class_list":["post-310245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-angel-investor","tag-collaboration","tag-dealum","tag-group","tag-investor","tag-nextgeneration","tag-platform","tag-rumjancevs","tag-seren"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Seren Rumjancevs &amp; Dealum: the Next-Generation Investor Group Collaboration Platform - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=310245\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seren Rumjancevs &amp; Dealum: the Next-Generation Investor Group Collaboration Platform - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Meet Seren Rumjancevs, CEO at Dealum \u2014 the next-generation investor group collaboration platform that\u2019s reshaping how early-stage investors work together. 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