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From our customer service team to our sales team, Evvnt always answers your call. Evvnt is a team of real humans here to answer your questions. One of those team members is Jason Porras, our Enterprise Sales agent.<\/p>\n
Jason has been with our team since 2022 and has helped grow Evvnt\u2019s legacy ever since.<\/p>\n
Here\u2019s more about what Jason has discovered here at Evvnt.<\/p>\n
How Did You Find Evvnt?<\/h3>\n
Jason:<\/strong> During the pandemic, my previous company went under. Through a mutual friend, my name came up to Rich, who was looking to expand Evvnt post-COVID.<\/p>\n The team had taken a smart approach to surviving the pandemic\u2014they added a virtual events feature to the platform and streamlined self-service tools to help organizers adapt<\/strong>. When Rich decided to grow the business further, he brought me in because of my background running sales teams. Honestly, I didn\u2019t want to be a boss again\u2014it\u2019s a pain.<\/p>\n My official title is Enterprise Sales<\/em>, which came about because Rich really wanted to expand into the conference and exhibition market. That space is incredibly profitable for us, and my background fit well with that push.<\/p>\n Originally, my role was to go after the big spenders\u2014international conferences and large-scale events. But in reality, to hit target, I needed to work with a mix of clients. So over time, I ended up talking to everyone\u2014from small local organizers running an arts-and-crafts fair to major international exhibitions, and everything in between.<\/p>\n The sweet spot tends to be entertainment\u2014it\u2019s right in the middle, both in terms of audience and revenue.<\/strong> Along the way, I\u2019ve picked up a lot of knowledge across different event types, so my work has become more consultative. I help clients figure out which of our services make the most sense for them.<\/strong><\/p>\n We offer a solid range of options\u2014paid syndication to promote their events, email campaigns for those who\u2019ve left things a little too late, and free ticketing for those with no marketing budget. Even with our free tier, they still get access to around 25% of our network reach<\/strong>, which is more than most platforms can offer.<\/strong><\/p>\n These days, my sales approach is pretty low-pressure.<\/strong> Most of the people who come to us genuinely need the support. And honestly, with how fast things are evolving\u2014especially with AI pushing more people toward experiences\u2014it\u2019s a great space to be in.<\/p>\n Jason:<\/strong> We\u2019re moving into a world where everyone\u2019s trying to sell AI as the next big thing<\/strong>, but what people really get with Evvnt is a solid foundation of proven technology\u2014and a human on top of it.<\/strong> That hybrid is where the real magic happens<\/strong>.<\/p>\n AI is still in its early stages\u2014it\u2019s just starting to crawl across the room, so to speak. A strong tech base backed by real human expertise is a much better balance than going all-in on automation or relying entirely on chatbots.<\/strong><\/p>\n We only use tech to make ourselves more efficient; it\u2019s the people who truly drive everything forward. That\u2019s what keeps our service grounded, personal, and effective.<\/strong><\/p>\n Jason:<\/strong> For me, syndication is the standout<\/strong>. To really get the most out of it, you\u2019ve got to list early.<\/strong> We lose a couple of weeks while the search engines index everything<\/strong>, and after that, it becomes this steady, passive engine of promotion<\/strong>.<\/p>\n Think about it\u2014if you spend just $189 to promote a comedy event and it runs for eight months, that\u2019s eight months of continuous visibility for under two hundred bucks<\/strong>. When you look at it that way, it\u2019s incredibly cost-effective.\u00a0<\/strong><\/p>\n I had a client, Flutter PR<\/strong>, who subscribed with us<\/strong> for a while. One day they said, \u2018Jason, we\u2019re expanding into new markets, and we think it\u2019s partly because of our listings with you. We need more credits each month<\/strong>.\u2019<\/p>\n That\u2019s the triple win right there\u2014they\u2019re thanking us for the past, growing their business in the present, and investing in more for the future<\/strong>. Those small PR firms really appreciate the partnership<\/strong>. They can go to their clients and proudly say, \u2018We did this for you,\u2019 and when their clients thank them, they turn around and thank us. Then they buy more.<\/p>\n The circle of life,\u201d he laughs.<\/em> \u201cIt\u2019s good business\u2014and it feels good, too.\u201d<\/p>\n Jason:<\/strong> If it\u2019s a month you get four or more credits. It\u2019s the perfect setup<\/strong> because then we reduce the price by around 70% and they get to choose how many months they want to subscribe for.<\/strong><\/p>\n Say you only have three events one month and you\u2019ve got a spare credit, you can list an event any time in the future.<\/strong> So, I always encourage them, look, if you have a spare credit, promote that event that\u2019s in December, your yearly blowout one.<\/strong><\/p>\n And then you\u2019ve used these three for your events that only have between 40 and 100 people capacity<\/strong>. So, then they\u2019re getting passive promotion for those longer-term events and they\u2019re also sourcing their clients on a short-term basis<\/strong> too.<\/p>\n Once they get to a certain size, it\u2019s good. Some of the ones who do like local markets, marketplace events, or they work with the local government, don\u2019t have the consistency.<\/strong> But once they get to that stage, then subscription is the way to go.<\/strong><\/p>\n Jason:<\/strong> Yeah, I have a few. I think one of them is my client, Crystal Moore Comedy<\/strong>. She\u2019s based in Boise, Idaho, and one day I got two accounts mixed up and called her, but they were both Crystals. And so because she was a comedian, we laughed loads.<\/p>\n So, we had a really good call, and she said, look, I like you. I\u2019ll give it a go. We got her on there. She ticketed with us. We added her to a print newspaper. Then I gave her syndication for free because the ticketing manager at the time, Sarah, she encouraged that.<\/strong><\/p>\n They were my first sold comedy client. And since then, we\u2019ve basically created all of Boise Ticks.<\/strong> Every other comedian was jealous of her, and I was able to go in there and say, listen, our platform\u2019s popular with comedians.<\/strong><\/p>\n You can be on Eventbrite, that\u2019s fine, but actual young people between 20 and 40 are going to this site just looking for comedy shows to go to.<\/strong> I think we have around 10 comedians solely on our Boise Ticks.<\/p>\n And Chris, you might be angry, but he has an Idaho tickets platform, and it\u2019s very mixed, but it just doesn\u2019t have the same funny core of people. If you ever want to start a comedy campaign, we should start there. Just based on comedy in Boise.<\/p>\n Jason:<\/strong> The venues, I saw that too. I\u2019ve been able to call up loads and loads of venues and get them. But they\u2019re really closed-minded. Whereas the artists are just, like, really open to new ideas. Those guys (the venues), you know, they\u2019re tired. They have to stay there till 3 a.m., cleaning piss, I don\u2019t know. And they\u2019re really in a bad mood all the time.<\/p>\n But the comedians, they\u2019re, like, really grateful to get a little bit of an extra thing over their competitors. Eventbrite won\u2019t answer calls or emails,<\/strong> you know, things like that. So, they appreciate it when someone rings them<\/strong> and says, Hey, look, we\u2019re actually changing the look of the ticketing platform. Just giving you a warning. If you go below that engagement report, you can send an email if one event is struggling and the other one\u2019s on.<\/p>\n Jason:<\/strong> Well, I have a farm. Yeah, on weekends I\u2019m in there messing around. And I do woodwork as well. I like to cycle when I\u2019m in London.<\/p>\n<\/p><\/div>\nWhat Set Evvnt Apart in this AI World?<\/h3>\n
What Do You Think is Evvnt\u2019s Most Valuable Product?<\/h3>\n
Tell Us More About Evvnt\u2019s Subscription Program\u2026<\/h3>\n
Do You Have Any Other Event Promoter Stories that Stand Out?<\/h3>\n
It Seems Better to Contact Artists Over Event Venues for Comedy?<\/h3>\n
Tell us More About Jason Outside of Work?<\/h3>\n