{"id":309039,"date":"2025-11-21T16:04:28","date_gmt":"2025-11-21T16:04:28","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/maa-ad-of-the-week-uncommon-for-dad\/"},"modified":"2025-11-21T16:04:28","modified_gmt":"2025-11-21T16:04:28","slug":"maa-ad-of-the-week-uncommon-for-dad","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=309039","title":{"rendered":"MAA Ad of the Week: Uncommon for D&AD"},"content":{"rendered":"


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The UK\u2019s venerable Designers and Art Directors Association \u2013 D&AD \u2013 appears to have received an injection of energy from Uncommon with the agency producing a new global campaign inviting us to consider if creativity is dead (including a vast Times Square billboard complete with funereal imagery ) and Uncommon\u2019s head of design Lisa Smith taking over as D&AD\u2019s president.<\/p>\n

Smith says:\u201cCreativity doesn\u2019t die, it drifts. It gets buried under deadlines, data and fear of taking risks. This manifesto is a reminder to the industry that ideas are only as powerful as the people brave enough to make them real. As creative leaders, we have a responsibility to protect that spirit\u2014to keep making, experimenting and proving that bold, human ideas still matter. D&AD exists to champion that pulse. To show that creativity isn\u2019t just alive \u2014 it\u2019s vital.\u201d<\/p>\n

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Good to see (some) creative agencies fighting back against the tech-driven performance nerds. BBH boss Karen Martin, the new president of Britain\u2019s IPA trade association, has been pushing the same message. This isn\u2019t the whole story but it\u2019s important just the same. As Joni Mitchell wrote all those years ago: \u201cYou don\u2019t know what you\u2019ve got \u2019till it\u2019s gone.\u201d <\/p>\n<\/p><\/div>\n

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The UK\u2019s venerable Designers and Art Directors Association \u2013 D&AD \u2013 appears to have received an injection of energy from Uncommon with the agency producing a new global campaign inviting us to consider if creativity is dead (including a vast Times Square billboard complete with funereal imagery ) and Uncommon\u2019s head of design Lisa Smith […]<\/p>\n","protected":false},"author":1,"featured_media":309040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[342,41461,24815,1619],"dealstore":[],"offerexpiration":[],"class_list":["post-309039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-dad","tag-maa","tag-uncommon","tag-week"],"yoast_head":"\nMAA Ad of the Week: Uncommon for D&AD - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=309039\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MAA Ad of the Week: Uncommon for D&AD - 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