{"id":308578,"date":"2025-11-21T11:44:57","date_gmt":"2025-11-21T11:44:57","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/how-our-qbr-ninjas-are-transforming-marketing-qbrs-with-marketing-analytics\/"},"modified":"2025-11-21T11:44:57","modified_gmt":"2025-11-21T11:44:57","slug":"how-our-qbr-ninjas-are-transforming-marketing-qbrs-with-marketing-analytics","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=308578","title":{"rendered":"How our QBR-Ninjas are Transforming Marketing QBRs with Marketing Analytics"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div xmlns:default=\"http:\/\/www.w3.org\/2000\/svg\">\n<div data-breakout=\"normal\">\n<div class=\"yIaPa\" id=\"viewer-cc47912492\">\n<div class=\"j6j2T j72Xt\">\n<figure class=\"Berpf\" data-hook=\"figure-IMAGE\">\n<div data-hook=\"image-viewer\" class=\"-Jv3q\">\n<div style=\"--dim-height:808;--dim-width:1436;--ricos-image-default-border-color:unset\" id=\"cc47912492\" class=\"qgjoK el5fm o2n-a\" data-hook=\"image-viewer-cc47912492\"><wow-image id=\"a64899_c5efdbcf862c4791a65261a7462d8367~mv2.png\" class=\"undefined F5cHb\" data-image-info=\"{&quot;containerId&quot;:&quot;cc47912492&quot;,&quot;alignType&quot;:&quot;center&quot;,&quot;displayMode&quot;:&quot;fill&quot;,&quot;isLQIP&quot;:true,&quot;isSEOBot&quot;:false,&quot;lqipTransition&quot;:&quot;blur&quot;,&quot;encoding&quot;:&quot;AVIF&quot;,&quot;imageData&quot;:{&quot;width&quot;:1436,&quot;height&quot;:808,&quot;uri&quot;:&quot;a64899_c5efdbcf862c4791a65261a7462d8367~mv2.png&quot;,&quot;name&quot;:&quot;&quot;,&quot;displayMode&quot;:&quot;fill&quot;}}\" data-motion-part=\"BG_IMG cc47912492\" data-bg-effect-name=\"\" data-has-ssr-src=\"https:\/\/www.marqeu.com\/true\" data-animate-blur=\"\" data-is-responsive=\"https:\/\/www.marqeu.com\/true\"><img decoding=\"async\" alt=\"marketing qbr analytics marqeu\" style=\"width:100%;height:100%;object-fit:cover;object-position:50% 50%;max-width:100%\" src=\"https:\/\/www.marqeu.com\/marketing-qbr\" data-pin-media=\"https:\/\/static.wixstatic.com\/media\/a64899_c5efdbcf862c4791a65261a7462d8367~mv2.png\/v1\/fill\/w_1436,h_808,al_c,q_90\/a64899_c5efdbcf862c4791a65261a7462d8367~mv2.png\" draggable=\"false\"\/><\/wow-image><\/div>\n<p><button class=\"wwXRO\" type=\"button\" data-hook=\"image-expand-button\" aria-label=\"Expand image\"><default:svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 19 19\" class=\"pRguY\"><default:path d=\"M15.071 8.371V4.585l-4.355 4.356a.2.2 0 0 1-.283 0l-.374-.374a.2.2 0 0 1 0-.283l4.356-4.355h-3.786a.2.2 0 0 1-.2-.2V3.2c0-.11.09-.2.2-.2H16v5.371a.2.2 0 0 1-.2.2h-.529a.2.2 0 0 1-.2-.2zm-6.5 6.9v.529a.2.2 0 0 1-.2.2H3v-5.371c0-.11.09-.2.2-.2h.529c.11 0 .2.09.2.2v3.786l4.355-4.356a.2.2 0 0 1 .283 0l.374.374a.2.2 0 0 1 0 .283L4.585 15.07h3.786c.11 0 .2.09.2.2z\" fill=\"#000\" fill-rule=\"nonzero\"\/><\/default:svg><\/button><\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"IFLJx f1-1G _-7vPo sDlj2\" dir=\"auto\" id=\"viewer-kwc95289\"><span class=\"GnvzP _-7vPo\"><span>Marketing QBR seasons are undeniably thrilling periods for everyone involved in the marketing sector, particularly for those of us who consider ourselves analytics enthusiasts. During these pivotal times, discussions surrounding <\/span><a target=\"_blank\" href=\"https:\/\/www.marqeu.com\/marketing-analytics\" rel=\"noopener noreferrer\" class=\"Y2xcL uFqDN\" data-hook=\"web-link\"><span>data and marketing analytics<\/span><\/a><span> become the focal point of conversations, as teams engage in the crucial task of unearthing insights that will shape their narratives about the results and overall health of the business. This period represents a unique opportunity for marketing teams to showcase the tangible impact they have made on the organization, demonstrating not only their contributions but also the strategic value they bring to the table. Above all, <\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<div style=\"display:flex;justify-content:flex-start\" dir=\"ltr\" id=\"viewer-gm5n82568\">\n<blockquote class=\"_9BhPs\"><p><span><\/p>\n<p><span class=\"GnvzP _-7vPo\"><span style=\"font-size:18px\"><span>QBRs is the time to celebrate the wins, respect the lessons learned, and rally the teams around the exciting new initiatives aimed at achieving new business goals.<\/span><\/span><\/span><\/p>\n<p><\/span><\/p><\/blockquote>\n<\/div>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"IFLJx f1-1G _-7vPo sDlj2\" dir=\"auto\" id=\"viewer-pk4ru293\"><span class=\"GnvzP _-7vPo\"><span>As we find ourselves on the cusp of yet another marketing QBR season, the atmosphere is charged with anticipation and energy. The air is thick with discussions about marketing analytics, and conversations centered around data are becoming increasingly prominent. Teams are diligently running and re-running reports, meticulously validating numbers, and crafting presentations that will effectively communicate their findings. Marketing leaders are eagerly awaiting the opportunity to dive deep into the data, ready to extract valuable insights that will help them weave together a compelling story. This story will not only reflect on the past quarter&#8217;s performance but will also set the stage for strategic planning for the upcoming quarter.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"IFLJx f1-1G _-7vPo sDlj2\" dir=\"auto\" id=\"viewer-l42vl295\"><span class=\"GnvzP _-7vPo\"><span>During this season, the meticulous process of data analysis becomes paramount. It involves not just the collection of numbers but also a critical examination of what those numbers signify in terms of market trends, consumer behavior, and overall business performance. As teams sift through various metrics, they begin to identify patterns and correlations that can inform future marketing strategies. This analytical approach allows for a comprehensive understanding of what worked well and what areas require improvement, thereby fostering a culture of continuous learning and adaptation.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<div style=\"display:flex;justify-content:flex-start\" dir=\"ltr\" id=\"viewer-hr6kq297\">\n<blockquote class=\"_9BhPs\"><p><span><\/p>\n<p><span class=\"GnvzP _-7vPo\"><span style=\"font-size:18px\"><span>Moreover, the QBR season serves as a platform for collaboration and alignment within the marketing team and across other departments. It encourages cross-functional discussions that can lead to innovative ideas and initiatives. <\/span><\/span><\/span><\/p>\n<p><\/span><\/p><\/blockquote>\n<\/div>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"IFLJx f1-1G _-7vPo sDlj2\" dir=\"auto\" id=\"viewer-lbrhw3171\"><span class=\"GnvzP _-7vPo\"><span>By sharing insights and perspectives, teams can better understand the broader business context and how marketing can align its goals with the overall objectives of the organization. This collaborative spirit is essential for driving forward-thinking strategies that can propel the business to new heights.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<div style=\"display:flex;justify-content:flex-start\" dir=\"ltr\" id=\"viewer-91iq0\">\n<blockquote class=\"_9BhPs\"><p><span><\/p>\n<p><span class=\"GnvzP _-7vPo\"><span style=\"font-size:17px\"><span>The <\/span><\/span><strong style=\"font-weight:700\"><span style=\"font-size:17px\"><span>key business questions<\/span><\/span><\/strong><span style=\"font-size:17px\"><span> that our QBRNinjas like to answer in their Marketing QBRs and what metrics, <\/span><\/span><strong style=\"font-weight:700\"><span style=\"font-size:17px\"><span>data points they rely on to discover the insights and put together their storylines<\/span><\/span><\/strong><span style=\"font-size:17px\"><span>.<\/span><\/span><\/span><\/p>\n<p><\/span><\/p><\/blockquote>\n<\/div>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"IFLJx f1-1G _-7vPo sDlj2\" dir=\"auto\" id=\"viewer-1evsu3454\"><span class=\"GnvzP _-7vPo\"><span>Last week, I was assisting one of our customers in preparing for their QBR. While reviewing the funnel&#8217;s health, it occurred to me that many marketers are likely in the same situation right now\u2014assessing performance and gearing up for their QBRs. Simultaneously, I realized that there are <\/span><strong style=\"font-weight:700\"><span>many marketers who are struggling to access the right data, trying to validate it instead of spending the necessary time to understand the results<\/span><\/strong><span> and objectively analyze performance. <\/span><strong style=\"font-weight:700\"><span>Given the strategic importance of QBRs, I often notice that marketing teams lack a well-defined approach for managing the QBR process<\/span><\/strong><span>, particularly in obtaining timely data access to evaluate performance and, more importantly, enabling their marketing analytics teams to conduct in-depth analyses of key areas needing attention. Often, this delay results in either excessive waiting or incorrect data.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"IFLJx f1-1G _-7vPo sDlj2\" dir=\"auto\" id=\"viewer-eq655\"><span class=\"GnvzP _-7vPo\"><strong style=\"font-weight:700\"><span style=\"font-size:17px\"><span>Data and analytics are at the core of modern marketing<\/span><\/span><\/strong><span style=\"font-size:17px\"><span>. Whether it is the marketing team at a small start-up or an enterprise-level organization, every marketer needs access to performance data that is standardized and available real-time via self-serve dashboards.<\/span><\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<div style=\"display:flex\" dir=\"ltr\" id=\"viewer-292oa\">\n<blockquote class=\"_9BhPs\"><p><span><\/p>\n<p><span class=\"GnvzP\"><span style=\"font-size:17px\"><span>Above all, she should have the <\/span><\/span><strong style=\"font-weight:700\"><span style=\"font-size:17px\"><span>confidence that the data her marketing analytics team provides accurately represents the health of the business and results of all the hard-work<\/span><\/span><\/strong><span style=\"font-size:17px\"><span> that she has been putting in.<\/span><\/span><\/span><\/p>\n<p><\/span><\/p><\/blockquote>\n<\/div>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"IFLJx f1-1G _-7vPo sDlj2\" dir=\"auto\" id=\"viewer-bfp5k\"><span class=\"GnvzP _-7vPo\"><span style=\"font-size:17px\"><span>She is expected to objectively analyze the performance, demonstrate the quantifiable impact her work is making towards driving the top line of the business. At marqeu, with our <\/span><\/span><a target=\"_top\" href=\"https:\/\/marqeu.com\/advanced-analytics\/\" rel=\"noopener\" class=\"Y2xcL uFqDN\" data-hook=\"web-link\"><span style=\"font-size:17px\"><span>marketing analytics practice<\/span><\/span><\/a><span style=\"font-size:17px\"><span>, <\/span><\/span><a target=\"_top\" href=\"https:\/\/marqeu.com\/about-us\/\" rel=\"noopener\" class=\"Y2xcL uFqDN\" data-hook=\"web-link\"><span style=\"font-size:17px\"><span>we are focused on enabling marketers<\/span><\/span><\/a><span style=\"font-size:17px\"><span> to get real-time access to performance data via self serve dashboards so that they can discover the insights to drive incredibly personalized customer experience and accelerate the revenue growth for their organizations.<\/span><\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"IFLJx f1-1G _-7vPo sDlj2\" dir=\"auto\" id=\"viewer-4n3hl\"><span class=\"GnvzP _-7vPo\"><span style=\"font-size:17px\"><span>Usually, <\/span><\/span><strong style=\"font-weight:700\"><span style=\"font-size:17px\"><span>about 80 % of the time is wasted in organizing data, building reports that don\u2019t answer business questions<\/span><\/span><\/strong><span style=\"font-size:17px\"><span>, leaving any time for discovering insights. As I write this post, many marketers are living through this scenario and feeling helpless.<\/span><\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<div style=\"display:flex\" dir=\"ltr\" id=\"viewer-9vbku\">\n<blockquote class=\"_9BhPs\"><p><span><\/p>\n<p><span class=\"GnvzP\"><strong style=\"font-weight:700\"><span style=\"font-size:17px\"><span>We are working on flipping this equation for our customers and QBRNinjas<\/span><\/span><\/strong><span style=\"font-size:17px\"><span> to get the data and reports ready in less than 20% of the time and have most of the time for discovering insights. This has been the biggest impact of our work and we could not be more proud!<\/span><\/span><\/span><\/p>\n<p><\/span><\/p><\/blockquote>\n<\/div>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"IFLJx f1-1G _-7vPo sDlj2\" dir=\"auto\" id=\"viewer-fk51\"><span class=\"GnvzP _-7vPo\"><span style=\"font-size:17px\"><span>Every organization has different sets of metrics that they use to evaluate the health of the business. Across all our customers, <\/span><\/span><a target=\"_top\" href=\"https:\/\/marqeu.com\/marketing-analytics-and-roi\/\" rel=\"noopener\" class=\"Y2xcL uFqDN\" data-hook=\"web-link\"><span style=\"font-size:17px\"><span>3 sets of questions our QBRNinjas<\/span><\/span><\/a><span style=\"font-size:17px\"><span> usually have:<\/span><\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"IFLJx f1-1G _-7vPo sDlj2\" dir=\"auto\" id=\"viewer-5orlh\"><span class=\"GnvzP _-7vPo\"><strong style=\"font-weight:700\"><span style=\"font-size:17px\"><span>a) Did we meet our goals both for volume and conversions?<\/span><\/span><\/strong><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"IFLJx f1-1G _-7vPo sDlj2\" dir=\"auto\" id=\"viewer-503pg\"><span class=\"GnvzP _-7vPo\"><span style=\"font-size:17px\"><span>We have been using demand waterfall performance to help answer this question. With our <\/span><\/span><a target=\"_top\" href=\"https:\/\/marqeu.com\/marketing-analytics\/\" rel=\"noopener\" class=\"Y2xcL uFqDN\" data-hook=\"web-link\"><span style=\"font-size:17px\"><span>marketing analytics frameworks<\/span><\/span><\/a><span style=\"font-size:17px\"><span>, we enable real-time visibility into the health of the funnel so that marketing teams can track inquiries, mqls, sqls, sals and wins across different sales segments, product lines, by different channels, tactics, and campaigns. <\/span><\/span><a target=\"_blank\" href=\"https:\/\/www.marqeu.com\/demand-waterfall-conversion-rates\" rel=\"noopener noreferrer\" class=\"Y2xcL uFqDN\" data-hook=\"web-link\"><span style=\"font-size:17px\"><span>Cohort based funnel conversions are a key part of evaluating the health of the funnel<\/span><\/span><\/a><span style=\"font-size:17px\"><span> so as to get a good read into the quality of the leads flowing into the funnel and discover what kinds of leads are moving faster through the funnel, what the velocity looks like. Demand Waterfall conversions generally track 4 KPIs with some degrees of variation \u2013 Leads to MQLs, MQLs to SQLs, SQLs to SALs and SALs to Deals. These 4 KPIs provide insights into efficiency across the funnel and help with accelerating deals.<\/span><\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<div class=\"yIaPa\" id=\"viewer-v8e5t5554\">\n<div class=\"j6j2T j72Xt\">\n<figure class=\"Berpf\" data-hook=\"figure-IMAGE\">\n<div data-hook=\"image-viewer\" class=\"-Jv3q\">\n<div style=\"--dim-height:900;--dim-width:2209;--ricos-image-default-border-color:unset\" id=\"v8e5t5554\" class=\"qgjoK el5fm o2n-a\" data-hook=\"image-viewer-v8e5t5554\"><wow-image id=\"c15481_30b80cfd8dc2481a92e64a2e57e905a5~mv2.jpg\" class=\"undefined F5cHb\" data-image-info=\"{&quot;containerId&quot;:&quot;v8e5t5554&quot;,&quot;alignType&quot;:&quot;center&quot;,&quot;displayMode&quot;:&quot;fill&quot;,&quot;isLQIP&quot;:true,&quot;isSEOBot&quot;:false,&quot;lqipTransition&quot;:&quot;blur&quot;,&quot;encoding&quot;:&quot;AVIF&quot;,&quot;imageData&quot;:{&quot;width&quot;:2209,&quot;height&quot;:900,&quot;uri&quot;:&quot;c15481_30b80cfd8dc2481a92e64a2e57e905a5~mv2.jpg&quot;,&quot;name&quot;:&quot;&quot;,&quot;displayMode&quot;:&quot;fill&quot;}}\" data-motion-part=\"BG_IMG v8e5t5554\" data-bg-effect-name=\"\" data-has-ssr-src=\"https:\/\/www.marqeu.com\/true\" data-animate-blur=\"\" data-is-responsive=\"https:\/\/www.marqeu.com\/true\"><img decoding=\"async\" alt=\"Marketing QBR scorecard marqeu\" style=\"width:100%;height:100%;object-fit:cover;object-position:50% 50%;max-width:100%\" src=\"https:\/\/www.marqeu.com\/marketing-qbr\" data-pin-media=\"https:\/\/static.wixstatic.com\/media\/c15481_30b80cfd8dc2481a92e64a2e57e905a5~mv2.jpg\/v1\/fill\/w_2209,h_900,al_c,q_90\/c15481_30b80cfd8dc2481a92e64a2e57e905a5~mv2.jpg\" draggable=\"false\"\/><\/wow-image><\/div>\n<p><button class=\"wwXRO\" type=\"button\" data-hook=\"image-expand-button\" aria-label=\"Expand image\"><default:svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 19 19\" class=\"pRguY\"><default:path d=\"M15.071 8.371V4.585l-4.355 4.356a.2.2 0 0 1-.283 0l-.374-.374a.2.2 0 0 1 0-.283l4.356-4.355h-3.786a.2.2 0 0 1-.2-.2V3.2c0-.11.09-.2.2-.2H16v5.371a.2.2 0 0 1-.2.2h-.529a.2.2 0 0 1-.2-.2zm-6.5 6.9v.529a.2.2 0 0 1-.2.2H3v-5.371c0-.11.09-.2.2-.2h.529c.11 0 .2.09.2.2v3.786l4.355-4.356a.2.2 0 0 1 .283 0l.374.374a.2.2 0 0 1 0 .283L4.585 15.07h3.786c.11 0 .2.09.2.2z\" fill=\"#000\" fill-rule=\"nonzero\"\/><\/default:svg><\/button><\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"IFLJx f1-1G _-7vPo sDlj2\" dir=\"auto\" id=\"viewer-37dk0\"><span class=\"GnvzP _-7vPo\"><strong style=\"font-weight:700\"><span style=\"font-size:17px\"><span>b) How much did we invest and what is the pipeline impact?<\/span><\/span><\/strong><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"IFLJx f1-1G _-7vPo sDlj2\" dir=\"auto\" id=\"viewer-bsmpl\"><span class=\"GnvzP _-7vPo\"><span style=\"font-size:17px\"><span>Across all marketing organizations (irrespective of the size, industry), the conversation now is moving more towards marketing ROI. <\/span><\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<div style=\"display:flex;justify-content:flex-start\" dir=\"ltr\" id=\"viewer-f6bxm11161\">\n<blockquote class=\"_9BhPs\"><p><span><\/p>\n<p><span class=\"GnvzP _-7vPo\"><span style=\"font-size:18px\"><span>Finance and sales organizations expect marketing leaders to make smart decisions when it comes to budget allocation and more importantly within the marketing organizations, the leaders increasingly want to feel confident about these decisions <\/span><\/span><\/span><\/p>\n<p><\/span><\/p><\/blockquote>\n<\/div>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"IFLJx f1-1G _-7vPo sDlj2\" dir=\"auto\" id=\"viewer-8blhi11223\"><span class=\"GnvzP _-7vPo\"><span style=\"font-size:17px\"><span>because it is these decisions that will help them meet their pipeline goals. This is where multi-touch campaign attribution comes into play and it is the most valuable of all the KPIs as it powers the marketing investment decision making which in turn drives the results for the marketing organization. Whether it is the First Touch, Last Touch, Multi-Touch, Equal Weight Multi-Touch or Weighted approach to <\/span><\/span><a target=\"_blank\" href=\"https:\/\/www.marqeu.com\/marketing-attribution\" rel=\"noopener noreferrer\" class=\"Y2xcL uFqDN\" data-hook=\"web-link\"><span style=\"font-size:17px\"><span>marketing attribution, when implemented correctly and validated, the insights provided are of immense value for the marketing organization<\/span><\/span><\/a><span style=\"font-size:17px\"><span>. These KPIs provide strategic insights to the marketing leaders and CMOs so that they can <\/span><\/span><strong style=\"font-weight:700\"><span style=\"font-size:17px\"><span>confidently demonstrate the impact that their organizations are making and help foster a strong working relationship for marketing within the c-suite, especially with the CFOs.<\/span><\/span><\/strong><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<div class=\"yIaPa\" id=\"viewer-rmzr78015\">\n<div class=\"j6j2T j72Xt\">\n<figure class=\"Berpf\" data-hook=\"figure-IMAGE\">\n<div data-hook=\"image-viewer\" class=\"-Jv3q\">\n<div style=\"--dim-height:1226;--dim-width:2286;--ricos-image-default-border-color:unset\" id=\"rmzr78015\" class=\"qgjoK el5fm o2n-a\" data-hook=\"image-viewer-rmzr78015\"><wow-image id=\"c15481_9f22c448a5db4bc1a4d86e81871b7666~mv2.jpg\" class=\"undefined F5cHb\" data-image-info=\"{&quot;containerId&quot;:&quot;rmzr78015&quot;,&quot;alignType&quot;:&quot;center&quot;,&quot;displayMode&quot;:&quot;fill&quot;,&quot;isLQIP&quot;:true,&quot;isSEOBot&quot;:false,&quot;lqipTransition&quot;:&quot;blur&quot;,&quot;encoding&quot;:&quot;AVIF&quot;,&quot;imageData&quot;:{&quot;width&quot;:2286,&quot;height&quot;:1226,&quot;uri&quot;:&quot;c15481_9f22c448a5db4bc1a4d86e81871b7666~mv2.jpg&quot;,&quot;name&quot;:&quot;&quot;,&quot;displayMode&quot;:&quot;fill&quot;}}\" data-motion-part=\"BG_IMG rmzr78015\" data-bg-effect-name=\"\" data-has-ssr-src=\"https:\/\/www.marqeu.com\/true\" data-animate-blur=\"\" data-is-responsive=\"https:\/\/www.marqeu.com\/true\"><img decoding=\"async\" alt=\"Marketing QBR Attribution marqeu\" style=\"width:100%;height:100%;object-fit:cover;object-position:50% 50%;max-width:100%\" src=\"https:\/\/www.marqeu.com\/marketing-qbr\" data-pin-media=\"https:\/\/static.wixstatic.com\/media\/c15481_9f22c448a5db4bc1a4d86e81871b7666~mv2.jpg\/v1\/fill\/w_2286,h_1226,al_c,q_90\/c15481_9f22c448a5db4bc1a4d86e81871b7666~mv2.jpg\" draggable=\"false\"\/><\/wow-image><\/div>\n<p><button class=\"wwXRO\" type=\"button\" data-hook=\"image-expand-button\" aria-label=\"Expand image\"><default:svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 19 19\" class=\"pRguY\"><default:path d=\"M15.071 8.371V4.585l-4.355 4.356a.2.2 0 0 1-.283 0l-.374-.374a.2.2 0 0 1 0-.283l4.356-4.355h-3.786a.2.2 0 0 1-.2-.2V3.2c0-.11.09-.2.2-.2H16v5.371a.2.2 0 0 1-.2.2h-.529a.2.2 0 0 1-.2-.2zm-6.5 6.9v.529a.2.2 0 0 1-.2.2H3v-5.371c0-.11.09-.2.2-.2h.529c.11 0 .2.09.2.2v3.786l4.355-4.356a.2.2 0 0 1 .283 0l.374.374a.2.2 0 0 1 0 .283L4.585 15.07h3.786c.11 0 .2.09.2.2z\" fill=\"#000\" fill-rule=\"nonzero\"\/><\/default:svg><\/button><\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"IFLJx f1-1G _-7vPo sDlj2\" dir=\"auto\" id=\"viewer-1nkv1\"><span class=\"GnvzP _-7vPo\"><strong style=\"font-weight:700\"><span style=\"font-size:17px\"><span>c) What is working in terms of driving the pipeline?<\/span><\/span><\/strong><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"IFLJx f1-1G _-7vPo sDlj2\" dir=\"auto\" id=\"viewer-2ade9\"><span class=\"GnvzP _-7vPo\"><span style=\"font-size:17px\"><span>Driving new pipeline has always been the most important KPI for any marketing organization. The importance of demonstrating how marketing is impacting the pipeline has grown manifolds in the recent times. <\/span><\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<div style=\"display:flex;justify-content:flex-start\" dir=\"ltr\" id=\"viewer-bbewd11465\">\n<blockquote class=\"_9BhPs\"><p><span><\/p>\n<p><span class=\"GnvzP _-7vPo\"><span style=\"font-size:18px\"><span>The 2 commonly used metrics that demonstrate the impact of marketing are Marketing Pipeline Acceleration\/Influence and New Pipeline Sourcing. <\/span><\/span><\/span><\/p>\n<p><\/span><\/p><\/blockquote>\n<\/div>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"IFLJx f1-1G _-7vPo sDlj2\" dir=\"auto\" id=\"viewer-7kw6x11527\"><span class=\"GnvzP _-7vPo\"><span style=\"font-size:17px\"><span>With these 2 metrics, organizations can quantify marketing-driven engagement across the accounts and relate them to the impact on pipeline. These pipeline correlations of the marketing activities provide valuable insights when it comes to understanding \u201cwhen\u201d the new opportunities were created in marketing engaged accounts and for the accounts with existing opportunities, how marketing was able to influence deal expansions and accelerate deal closures. These 2 KPIs provide a foundation for marketing leaders have impactful conversations with their sales counterparts. At the same time, <\/span><\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<div style=\"display:flex;justify-content:flex-start\" dir=\"ltr\" id=\"viewer-55bqh12672\">\n<blockquote class=\"_9BhPs\"><p><span><\/p>\n<p><span class=\"GnvzP _-7vPo\"><span style=\"font-size:18px\"><span>these KPIs are very influential when it comes to evaluating the market mix across marketing tactics and channels in different phases of the buying cycle.<\/span><\/span><\/span><\/p>\n<p><\/span><\/p><\/blockquote>\n<\/div>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"IFLJx f1-1G _-7vPo sDlj2\" dir=\"auto\" id=\"viewer-ddijt\"><span class=\"GnvzP _-7vPo\"><span style=\"font-size:17px\"><span>We are always on the lookout for inputs and examples from the marketing and sales communities to keep adding value for our customers. We would welcome the inputs from other leaders and practitioners around what kind of questions are being asked by sales and marketing teams during the QBRs at your organizations and how you go about answering them.<\/span><\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"IFLJx f1-1G KVAVd sDlj2\" dir=\"auto\" id=\"viewer-viewer-m90be18965\"><span class=\"GnvzP\"><span style=\"color:rgb(119, 119, 119);background-color:rgba(0, 0, 0, 0);text-decoration:inherit\"><span>Let\u2019s discuss how marketing analytics can transform your marketing strategy and make it a cornerstone of your marketing success. Reach out today, and let\u2019s build your next big win together!<\/span><\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"IFLJx f1-1G KVAVd sDlj2\" dir=\"auto\" id=\"viewer-viewer-kuyr418974\"><span class=\"GnvzP\"><span style=\"color:rgb(119, 119, 119);background-color:rgba(0, 0, 0, 0);text-decoration:inherit\"><span>With our marketing analytics consulting services, let us evaluate your current stack and give you a roadmap to advanced marketing analytics capabilities.<\/span><\/span><\/span><\/p>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Marketing QBR seasons are undeniably thrilling periods for everyone involved in the marketing sector, particularly for those of us who consider ourselves analytics enthusiasts. During these pivotal times, discussions surrounding data and marketing analytics become the focal point of conversations, as teams engage in the crucial task of unearthing insights that will shape their narratives [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":308579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[12765,8402,139012,139013,2253],"dealstore":[],"offerexpiration":[],"class_list":["post-308578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-analytics","tag-marketing","tag-qbrninjas","tag-qbrs","tag-transforming"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How our QBR-Ninjas are Transforming Marketing QBRs with Marketing Analytics - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=308578\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How our QBR-Ninjas are Transforming Marketing QBRs with Marketing Analytics - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Marketing QBR seasons are undeniably thrilling periods for everyone involved in the marketing sector, particularly for those of us who consider ourselves analytics enthusiasts. 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