{"id":308326,"date":"2025-11-21T09:25:13","date_gmt":"2025-11-21T09:25:13","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-174\/"},"modified":"2025-11-21T09:25:13","modified_gmt":"2025-11-21T09:25:13","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-174","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=308326","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"


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WSWA CEO Francis Creighton On The State Of The Middle Tier<\/h2>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tNovember 20, 2025<\/a><\/span><\/p>\n

The Wine & Spirits Wholesalers of America\u2019s SipSource data tracker recently released figures showing spirits depletions down 5.9% by volume and 5.1% by revenue in the year-to-date through September, with wine slipping 8.5% by volume and 6.9% by value. On rolling 12-month basis, trends are somewhat better with spirits down 4.8% in volume and 4.3% in revenue, and wine decreasing 7.5% and 5.9%.<\/p>\n

Francis Creighton, WSWA\u2019s president and CEO, tells SND wholesalers are focusing on bright spots in the market such as Reposado Tequilas and sparkling wines, while laying the groundwork for a broader recovery. \u201cI\u2019ve been referring to it as the catfish market,\u201d he says. \u201cWe\u2019re just kind of trolling the bottom now. Hopefully there\u2019s nothing left to go down from, and we feel pretty confident about that. I\u2019m in the cyclical camp. The biggest thing is how people feel about the economy, the consumer sentiment number. When that starts coming back, I think we\u2019ll do better.\u201d<\/p>\n

Creighton points to supplier diversification into RTDs as a positive, while noting that with oversupply of wine in California currently there are opportunities for marketers to innovate and create the hot categories of the future. \u201cWe need to create more occasions,\u201d he notes. \u201cWhether it\u2019s different packaging, different taste profiles and formats and so on. People are throwing some things out there.\u201d<\/p>\n

Among the issues the WSWA is watching closely, Creighton says tariffs are an area of concern. \u201cIf the Supreme Court case invalidates the tariffs, that\u2019s like another earthquake, and we\u2019ll be wondering what we\u2019re doing until we get some clarity,\u201d he says. \u201cWith tariffs, the question isn\u2019t \u2018do you raise prices.\u2019 It\u2019s \u2018how do you raise prices,\u2019 because there\u2019s not enough slack in the system to account for a 15% loss.\u201d<\/p>\n

The upcoming release of the new U.S. Dietary Guidelines is also on Creighton\u2019s radar. \u201cOur whole thing is the science has to guide it, and there should be good science using a preponderance of evidence, and it shouldn\u2019t be ideological,\u201d he says. \u201cI feel pretty good about the outcome, but we don\u2019t know until we see it.\u201d<\/p>\n

Creighton likewise touched on the market for hemp THC products, which have been embraced by many retailers and wholesalers but were recently effectively banned by Congress in the spending agreement to end the government shutdown. The new regulations stipulate that consumable hemp products cannot contain more than 0.4mg of delta 9 THC, a cap that would wipe out the industry when it takes effect in a year. The WSWA has consistently advocated for hemp THC products to be treated like alcohol and move through the three-tier system. \u201cThese are intoxicating products,\u201d he explains. \u201cThey have to be regulated. Well, if you\u2019re interested in age-gating, public health, public safety, we have a good model.\u201d<\/p>\n

Moving forward, Creighton says that despite increased competition for consumers\u2019 scarce disposable income, the wine and spirits market can reverse negative trends by meeting younger drinkers on their own terms, adjusting to their preferred occasions and channels. \u201cWe have to find the young legal drinking age person and serve them where they are and not try to pull them into where we are,\u201d he says. \u201cWe have to go to them. That\u2019s what successful industries do.\u201d\u2014Daniel Marsteller<\/em><\/p>\n

Subscribe to Shanken News Daily\u2019s Email Newsletter, delivered to your inbox each morning.
\n<\/a><\/p>\n

GET YOUR FIRST LOOK AT 2025 ESTIMATES AND 2030 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2025 IMPACT DATABANK REPORTS<\/span>. CLICK HERE.<\/a><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

WSWA CEO Francis Creighton On The State Of The Middle Tier November 20, 2025 The Wine & Spirits Wholesalers of America\u2019s SipSource data tracker recently released figures showing spirits depletions down 5.9% by volume and 5.1% by revenue in the year-to-date through September, with wine slipping 8.5% by volume and 6.9% by value. On rolling […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-308326","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"\nExclusive news and research on the wine, spirits and beer business - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=308326\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exclusive news and research on the wine, spirits and beer business - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"WSWA CEO Francis Creighton On The State Of The Middle Tier November 20, 2025 The Wine & Spirits Wholesalers of America\u2019s SipSource data tracker recently released figures showing spirits depletions down 5.9% by volume and 5.1% by revenue in the year-to-date through September, with wine slipping 8.5% by volume and 6.9% by value. 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