{"id":306463,"date":"2025-11-20T15:36:48","date_gmt":"2025-11-20T15:36:48","guid":{"rendered":"https:\/\/peraltafinancing.com\/entertainment\/art\/heidelberg-materials-communication-arts\/"},"modified":"2025-11-20T15:36:48","modified_gmt":"2025-11-20T15:36:48","slug":"heidelberg-materials-communication-arts","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=306463","title":{"rendered":"Heidelberg Materials | Communication Arts"},"content":{"rendered":"


\n
<\/p>\n

\n

Responses by Martin Ehrlich, design director, Ashfall Studio<\/a>.<\/p>\n

Background: <\/strong>This site was created to showcase German materials manufacturer Heidelberg Materials\u2019s pioneering role in carbon capture, utilization and storage technology (CCUS) within the concrete and cement industry. We wanted to explain Heidelberg\u2019s CCUS in a clear, engaging, and memorable way, transforming raw data into a visually powerful experience that would indpire genuine interest. The website is a part of Heidelberg\u2019s broader sustainability communications across various media.<\/p>\n

Design core: <\/strong>We created a digital environment of 29 curated articles, arranged into six exploration zones. Each zone leads users through Heidelberg\u2019s pioneering carbon-capture work with particle-based visuals turning complexity into intuitive discovery.<\/p>\n

Challenges: <\/strong>Translating technical content into a narrative that felt both credible and human. Conveying the magnitude of carbon capture while maintaining accessibility required precise language, structured storytelling and deliberate visual framing.<\/p>\n

Time constraints:<\/strong> Our prioritization remained on crafting a cohesive story rather than expanding into more experimental features.<\/p>\n

Alternate paths:<\/strong> If starting over, we\u2019d explore deeper interactive storytelling\u2014such as dynamic visualizations showing the carbon capture process\u2014and more tailored pathways for distinct audience groups.<\/p>\n

New lessons: <\/strong>The project reinforced our belief that even the most complex subjects can evoke wonder when framed through clarity and emotion.<\/p>\n

Navigation structure: <\/strong>The intention was to make users feel they are moving through a narrative, not just clicking through pages. That\u2019s why we designed and developed an immersive, particle-based galaxy.<\/p>\n

Technology: <\/strong>We built the experience using Cinema4D and real-time WebGL render. Custom shaders to form a layered particle environment with genuine depth and dimension. Specific technologies include GSAP<\/a>, Sanity<\/a>, three.js<\/a> and Vue.js<\/a>.<\/p>\n

ccus.heidelbergmaterials.com\/en<\/a><\/b><\/div>\n<\/div>\n
\n

Browse Projects<\/h3>\n

Click on an image to view more from each project<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

Responses by Martin Ehrlich, design director, Ashfall Studio. Background: This site was created to showcase German materials manufacturer Heidelberg Materials\u2019s pioneering role in carbon capture, utilization and storage technology (CCUS) within the concrete and cement industry. We wanted to explain Heidelberg\u2019s CCUS in a clear, engaging, and memorable way, transforming raw data into a visually […]<\/p>\n","protected":false},"author":1,"featured_media":306465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[1107,12974,131635,6947],"dealstore":[],"offerexpiration":[],"class_list":["post-306463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art","tag-arts","tag-communication","tag-heidelberg","tag-materials"],"yoast_head":"\nHeidelberg Materials | Communication Arts - Som2ny Network<\/title>\n<meta name=\"description\" content=\"Ashfall Studio and Blast Design turned Heidelberg Materials&rsquo; complex carbon-capture work into an immersive, intuitive digital experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=306463\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heidelberg Materials | Communication Arts - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Ashfall Studio and Blast Design turned Heidelberg Materials&rsquo; complex carbon-capture work into an immersive, intuitive digital experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=306463\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-20T15:36:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/11\/1180598_102_600_LTE3NDg1MjY3ODUtMTEwODgwNDgwMw_f.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"308\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=306463#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=306463\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Heidelberg Materials | Communication Arts\",\"datePublished\":\"2025-11-20T15:36:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=306463\"},\"wordCount\":297,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=306463#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/11\/1180598_102_600_LTE3NDg1MjY3ODUtMTEwODgwNDgwMw_f.jpg\",\"keywords\":[\"Arts\",\"Communication\",\"Heidelberg\",\"Materials\"],\"articleSection\":[\"Art\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=306463#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=306463\",\"url\":\"https:\/\/fivemor.com\/?p=306463\",\"name\":\"Heidelberg Materials | Communication Arts - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=306463#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=306463#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/11\/1180598_102_600_LTE3NDg1MjY3ODUtMTEwODgwNDgwMw_f.jpg\",\"datePublished\":\"2025-11-20T15:36:48+00:00\",\"description\":\"Ashfall Studio and Blast Design turned Heidelberg Materials&rsquo; complex carbon-capture work into an immersive, intuitive digital experience.\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=306463#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=306463\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=306463#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/11\/1180598_102_600_LTE3NDg1MjY3ODUtMTEwODgwNDgwMw_f.jpg\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/11\/1180598_102_600_LTE3NDg1MjY3ODUtMTEwODgwNDgwMw_f.jpg\",\"width\":600,\"height\":308},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=306463#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Heidelberg Materials | Communication Arts\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Heidelberg Materials | Communication Arts - Som2ny Network","description":"Ashfall Studio and Blast Design turned Heidelberg Materials&rsquo; complex carbon-capture work into an immersive, intuitive digital experience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=306463","og_locale":"en_US","og_type":"article","og_title":"Heidelberg Materials | Communication Arts - Som2ny Network","og_description":"Ashfall Studio and Blast Design turned Heidelberg Materials&rsquo; complex carbon-capture work into an immersive, intuitive digital experience.","og_url":"https:\/\/fivemor.com\/?p=306463","og_site_name":"Som2ny Network","article_published_time":"2025-11-20T15:36:48+00:00","og_image":[{"width":600,"height":308,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/11\/1180598_102_600_LTE3NDg1MjY3ODUtMTEwODgwNDgwMw_f.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=306463#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=306463"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"Heidelberg Materials | Communication Arts","datePublished":"2025-11-20T15:36:48+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=306463"},"wordCount":297,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=306463#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/11\/1180598_102_600_LTE3NDg1MjY3ODUtMTEwODgwNDgwMw_f.jpg","keywords":["Arts","Communication","Heidelberg","Materials"],"articleSection":["Art"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=306463#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=306463","url":"https:\/\/fivemor.com\/?p=306463","name":"Heidelberg Materials | Communication Arts - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=306463#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=306463#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/11\/1180598_102_600_LTE3NDg1MjY3ODUtMTEwODgwNDgwMw_f.jpg","datePublished":"2025-11-20T15:36:48+00:00","description":"Ashfall Studio and Blast Design turned Heidelberg Materials&rsquo; complex carbon-capture work into an immersive, intuitive digital experience.","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=306463#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=306463"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=306463#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/11\/1180598_102_600_LTE3NDg1MjY3ODUtMTEwODgwNDgwMw_f.jpg","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/11\/1180598_102_600_LTE3NDg1MjY3ODUtMTEwODgwNDgwMw_f.jpg","width":600,"height":308},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=306463#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"Heidelberg Materials | Communication Arts"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/306463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=306463"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/306463\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/306465"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=306463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=306463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=306463"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=306463"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=306463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}