{"id":305181,"date":"2025-11-20T03:02:30","date_gmt":"2025-11-20T03:02:30","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/in-chile-corona-takes-people-on-a-photographic-journey\/"},"modified":"2025-11-20T03:02:30","modified_gmt":"2025-11-20T03:02:30","slug":"in-chile-corona-takes-people-on-a-photographic-journey","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=305181","title":{"rendered":"In Chile, Corona Takes People On A Photographic Journey"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>To celebrate 100 years of Corona in Chile, <a href=\"https:\/\/www.instagram.com\/p\/DQXC-0ykeOh\/?img_index=4\">DAVID Buenos Aires<\/a> used pinhole photography\u2014a lensless technique developed in the 19th century that relies solely on a box, a small aperture, and natural light\u2014to create <a href=\"https:\/\/cervezacorona.cl\/historias\">new images<\/a> with a timeless quality. The images are now the focus of a new campaign that celebrates the Mexican beer brand\u2019s values and heritage.<\/p>\n<p><iframe loading=\"lazy\" title=\"Corona Celebrates 100 Years with a Campaign Made Entirely by the Sun\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/Uil0El1mggU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Conona\u2019s centennial-minded team set out to tell 100 unique stories along Chile\u2019s coastline. The result is more than an ad campaign, it\u2019s a contribution to Chilean culture.<\/p>\n<p>\u201cWith this project, we wanted to pay tribute not just to our beaches but to the human stories that grow around them. Through a technique that reconnects us with the essentials, we captured something that goes beyond the image itself, a way of living and feeling,\u201d said Camila Plass, Marketing Director at Cerveza Corona.<\/p>\n<p>\u201cPinhole photography forces you to slow down. There are no instant shots, only waiting. The image emerges from what\u2019s there, from what stands before the camera, and from the passage of time. It\u2019s a way of seeing that mirrors how we should live within our landscapes, with more attention and more care,\u201d said photographer and environmental activist <a href=\"https:\/\/www.instagram.com\/fariasmoreno\/?hl=en\">Rodrigo Far\u00edas<\/a>.<\/p>\n<p>Due to its educational and artistic nature, the brand project debuted at <a href=\"https:\/\/mut.cl\">Museo Urbano\u00a0Tobalaba<\/a> (MUT) with a free public exhibition, accompanied by the launch of a limited-edition book.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-40535\" src=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2025\/11\/Historias___Corona_Chile-1024x547.jpg\" alt=\"\" width=\"1024\" height=\"547\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2025\/11\/Historias___Corona_Chile-1024x547.jpg 1024w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2025\/11\/Historias___Corona_Chile-300x160.jpg 300w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2025\/11\/Historias___Corona_Chile-768x410.jpg 768w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2025\/11\/Historias___Corona_Chile.jpg 1395w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/p>\n<p><h3 class=\"jp-relatedposts-headline\"><em>Related<\/em><\/h3>\n<\/p>\n<div class=\"wp-block-group has-border-color\" style=\"border-style:none;border-width:0px;margin-top:32px;margin-bottom:32px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n<div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" style=\"margin-bottom:24px\"\/>\n<h3 class=\"wp-block-heading has-text-align-center\" style=\"margin-top:4px;margin-bottom:10px\">Discover more from Adpulp<\/h3>\n<p class=\"has-text-align-center\" style=\"margin-top:10px;margin-bottom:10px;font-size:15px\">Subscribe to get the latest posts sent to your email.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To celebrate 100 years of Corona in Chile, DAVID Buenos Aires used pinhole photography\u2014a lensless technique developed in the 19th century that relies solely on a box, a small aperture, and natural light\u2014to create new images with a timeless quality. The images are now the focus of a new campaign that celebrates the Mexican beer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":305182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[18721,15130,6967,3794,136270,11428],"dealstore":[],"offerexpiration":[],"class_list":["post-305181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-chile","tag-corona","tag-journey","tag-people","tag-photographic","tag-takes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>In Chile, Corona Takes People On A Photographic Journey - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=305181\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In Chile, Corona Takes People On A Photographic Journey - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"To celebrate 100 years of Corona in Chile, DAVID Buenos Aires used pinhole photography\u2014a lensless technique developed in the 19th century that relies solely on a box, a small aperture, and natural light\u2014to create new images with a timeless quality. 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