While spring showers may bring summer flowers, the past six months have brought something far more flavorful\u2014new seasonal releases and exciting innovations from the minds behind Mighty Swell and its parent company, Lemonati. <\/p>\n
Known for their unapologetically bold approach to beverage crafting, the team continues to push the boundaries of spiked seltzers and ready-to-drink (RTD) cocktails. With a vibrant track record of quirky, crowd-pleasing flavor combos and a relentless commitment to transparency, Lemonati and Mighty Swell are forging their own path in the ever-growing beverage space.<\/p>\n
If you\u2019re familiar with the brand, you know they don\u2019t play it safe. From Tiger\u2019s Blood (the strawberry, watermelon, and coconut-flavored hard bubbly that won Seltzer Nation\u2019s 2023 \u201cBest Spiked Seltzer\u201d) to Purple Magic (mimicking that childhood grape drink), Mighty Swell\u2019s lineup delivers nostalgia-packed flavor with a modern, adventurous twist. But behind the whimsical names and color-splashed cans lies serious beverage craftsmanship. <\/p>\n
After Lemonati acquired Mighty Swell, the company sharpened its focus on building a Total Beverage portfolio (for the whole family)\u2014one that now spans spiked seltzers, ready-to-drink (RTD) options, and soon, non-alcoholic options aimed at all occasions, for families and health-conscious drinkers alike.<\/p>\n
This season, the team turned heads again with two new offerings under their Mighty Swell Spirited line: Mastery and Cherryosity. <\/p>\n
\u201cThe idea is to disrupt and innovate,\u201d says Lemonati President and Mighty Swell CEO Jeana Harrington.<\/p>\n
Each drink channels a very different vibe\u2014one refreshingly southern with a golf-course charm, the other cozy and cocktail-inspired\u2014but both reflect the thoughtful formulation and design that have become Mighty Swell\u2019s signature. With Mastery and Cherryosity, Lemonati isn\u2019t just chasing trends\u2014they\u2019re creating moments worth sipping.<\/p>\n
And the innovation doesn\u2019t stop there. With their non-alcoholic lemonades, Lemonati Lemonade and Hoot Juice on the way for Q3 and plans to expand territories even further, Lemonati is proving that playfulness, quality, and creativity can all live in the same can.<\/p>\n
So buckle up\u2014this Lemonati ride is just getting started.<\/p>\n
Mastery Hits a Hole in One<\/h2>\n![\"lemonati](\"http:\/\/www.hopculture.com\/wp-content\/uploads\/2025\/04\/lemonati-mighty-swell-spirited-mastery4-credit-lemonati-1000x1000-1.jpg\")
<\/p>\nPhotography courtesy of Lemonati<\/p>\n<\/div>\n
Fashioned after a mint julep, Mastery takes everything you love about this Southern cocktail and puts it into a can. <\/p>\n
\u201cJuleps are tedious to make at home but are a staple this time of year,\u201d says Harrington. \u201cWe wanted to take the julep, put it in a can, and make something you could drink every day.\u201d <\/p>\n
With a traditional corn bourbon mash bill, Mastery adds white peach and a touch of garden mint. It clocks in at 5.7% ABV, slightly lower than its high-rye bourbon counterpart, Cherryosity.<\/p>\n
\u201cA julep is not something you drink five of, because it\u2019s too mint-forward and cloying,\u201d explains Harrington. \u201cWe didn\u2019t want to venture into the toothpaste world.\u201d <\/p>\n
Instead, just a touch of mint gives Mastery a lovely sweetness and sessionability, balanced by the white peach, one of Harrington\u2019s favorite flavors. <\/p>\n
\u201cCould I have three?\u201d says Harrington. \u201cThat\u2019s the goal.\u201d <\/p>\n
![\"lemonati](\"http:\/\/www.hopculture.com\/wp-content\/uploads\/2025\/04\/lemonati-mighty-swell-spirited-mastery-collage2-credit-lemonati-1000x667-1.jpg\")
<\/p>\nPhotography courtesy of Lemonati<\/p>\n<\/div>\n
Mastery features a golf-course green that evokes the iconic jackets worn by PGA Masters winners.<\/p>\n
Harrington, who grew up in the South watching The Masters and Kentucky Derby as a kid, says this spirits-based cocktail is all about \u201ccelebrating those cocktail moments.\u201d The ones that honor sporting and recreating, and where portability comes in really handy. \u201cIt\u2019s something relevant, elevated, and a bit tedious to make, that we put into a can,\u201d says Harrington. \u201cIf you do it right, that\u2019s compelling.\u201d <\/p>\n
You\u2019ll find nods to the South all over Mastery\u2019s can, including little pimento cheese sandwiches, golf bags, golf tees, azaleas, race horses, peaches, and mint leaves.<\/p>\n
\u201cIt\u2019s the most beautiful and elegant can we\u2019ve made, in my opinion,\u201d says Harrington. <\/p>\n
Much like following the flight of a golf ball, drinking Mastery takes you on an arcing journey. <\/p>\n
Harrington says you\u2019ll taste the corn-heavy bourbon first, followed by a bit of refreshing, sweet mint and white peach in the mid-palate, and ending with a clean, dry finish. <\/p>\n
TRY MASTERY HERE<\/a><\/p>\nThe Cherry On Top: Mighty Swell Spirited\u2019s Fall & Winter Seasonal<\/h2>\n![\"lemonati](\"http:\/\/www.hopculture.com\/wp-content\/uploads\/2025\/04\/lemonati-mighty-swell-spirited-cherryosity-credit-lemonati-1000x700-1.jpg\")
<\/p>\nPhotography courtesy of Lemonati<\/p>\n<\/div>\n
One of the newest seasonals in Mighty Swell Spirited\u2019s lineup, Cherryosity combines cherry, spice, a high-rye bourbon, and a touch of brown sugar for a \u201cNew-Fashioned Bourbon Cocktail.\u201d <\/p>\n
Harrington says the drink has Dr. Pepper-like vibes. Although Lemonati\u2019s Senior Director of Brewing and Innovation, Andrea Clodfelter, the \u201cFlavor Captain,\u201d first tried pairing this flavor profile in a spiked seltzer, the combination overpowered the neutral base. Clodfelter says that the \u201cunique, cherry-based\u201d flavor overpowered the spiked seltzers they were working on at the time, but it \u201cabsolutely stuck in my brain as calling out for bourbon.\u201d <\/p>\n
Clodfelter, who has a background in distilling, felt that there were overlapping flavors between bourbon and the Cherryosity flavors. \u201cThey both have elements of vanilla and spice and a very complementary complexity,\u201d she explains. <\/p>\n
After extensive panel testing, Clodfelter confirmed her initial thoughts. She found that bourbon, when used as a base, ranked highly among testers. <\/p>\n
\u201cThe bourbon with a high-rye mash bill had enough backbone to compete with the cherry and spice,\u201d notes Harrington, who sourced the spirit from a prominent distillery in Lawrenceburg, Indiana. \u201cWe\u2019re not using swill! We sourced specific ages and mash bills, and then specific barrels, that continued to age until it was time to decant and produce these cocktails. That\u2019s something I don\u2019t think anyone else out there is doing.\u201d <\/p>\n
To Clodfelter, who came up with the name, Cherryosity just expresses \u201csuch a curious expression of what a cherry flavor can be.\u201d Cherryosity delivers cocktail-esque notes of deep red cherry, cinnamon, clove, and anise. <\/p>\n
Keeping the alcohol content under 6% ABV, Cherryosity is still a \u201clittle heavier, a little hotter,\u201d according to Harrington at 5.9% ABV. \u201cWe wanted consumers to be able to taste the base spirit, bourbon, and we chose to use a dash of brown sugar versus juice \u2013 unlike our spiked seltzer and rum cocktails \u2013 to ensure a drier finish.\u201d <\/p>\n
![\"lemonati](\"http:\/\/www.hopculture.com\/wp-content\/uploads\/2025\/04\/lemonati-mighty-swell-spirited-cherryosity-collage-credit-lemonati-1000x1704-1-601x1024.jpg\")
<\/p>\nPhotography courtesy of Lemonati<\/p>\n<\/div>\n
What\u2019s inside the can isn\u2019t the only thing that stands out with Cherryosity. <\/p>\n
Engineered by Harrington, Cherryosity\u2019s label and packaging exude a sense of fancy and fun. \u201cWe wanted it to evoke holiday, but also something you could drink from October through February,\u201d she says, pointing out the red Christmas and pretty pale blue color palette. <\/p>\n
Partnering with the Boulder-based design agency, Moxie Sozo, Harrington designed Cherryosity\u2019s branding as \u201cstately and elegant, but with a nod to classic beer brands, like Rainier,\u201d she says. \u201cIt\u2019s definitely one of our more beautiful cans.\u201d <\/p>\n
Moxie Sozo came up with the idea to add filigree, or ornamental tracery, in the background. <\/p>\n
Amidst the patterns, \u201cthere are several Easter eggs,\u201d says Harrington. You\u2019ll find images of a cardinal (the state bird of North Carolina, where Lemonati produces Cherryosity), cinnamon sticks, anise flowers, pine trees, and whiskey barrels.<\/p>\n
You\u2019ll also find something pretty unique for RTDs: an ingredient list. <\/p>\n
Harrington felt strongly about including calories, carbs, and the whole bit on Cherryosity cans. <\/p>\n
What she calls \u201ca desire for transparency\u201d extends across all of Lemonati\u2019s brands. \u201cI want everybody to know exactly what is in our products,\u201d says Harrington. <\/p>\n
Releasing for the first time last winter, Cherryosity is only a seasonal offering, available from in the colder months.<\/p>\n
\u201cOnce I\u2019m wearing a sweater,\u201d says Harrington, \u201cI\u2019m all about it.\u201d<\/p>\n
Harrington calls Cherryosity something she hopes people look forward to once the temperature drops below fifty degrees. \u201cThis is an approachable and wonderful seasonal to me,\u201d she adds. <\/p>\n
TRY CHERRYOSITY HERE<\/a><\/p>\nThe Zest is Yet to Come<\/h2>\n
![\"lemonati](\"http:\/\/www.hopculture.com\/wp-content\/uploads\/2025\/06\/lemonati-lemonade-sparkling-original-lemonade-and-sparkling-blueberry-lemonade-credit-lemonati-1000x500-1.jpg\")
<\/p>\n
![\"lemonati](\"http:\/\/www.hopculture.com\/wp-content\/uploads\/2025\/06\/lemonati-hoot-juice-lemonade-and-blueberry-lemonade-credit-lemonati-1000x500-1.jpg\")
<\/a><\/p>\nPhotography courtesy of Lemonati<\/p>\n<\/div>\n
If there is one absolute at Lemonati, it\u2019s that they\u2019ll never stop spinning the creative wheels of the Mighty Swell Spiked Seltzer and Mighty Swell Spirited bus. <\/p>\n
Always curious to explore lesser-known segments, Harrington says better-for-you lemonades are next up in Lemonati\u2019s total beverage innovation cycle, using unique and patented lemons that are naturally sweet.<\/p>\n
These lemons are a natural mutation that produces a juicy lemon without the cheek-puckering acidic qualities. \u201cThe lemons are super juicy and lightly sweet,\u201d Harrington explains, \u201cand offer a great base to build a healthy beverage from,\u201d Harrington says she immediately thought of kids. <\/p>\n
A stepmom, Harrington says she\u2019d watch her stepkids \u201ccrank through juice pouches, leading to a sugar rush and lots of plastic waste.\u201d Hoot Juice solves for both of those problems. The sweet lemons allow for a lemonade with fifty-five percent fewer calories and fifty percent less sugar than the current leading lemonade. And their 7.5oz cans are the \u201cgoldilocks options for kids \u2013 not too small like juice pouches and not too large like 12oz cans. The name Hoot Juice is a nod to the owls that live in the orchards where the unique lemons grow.<\/p>\n
For adults, Lemonati Lemonade is still non-alcoholic but includes more carbonation that falls \u201csomewhere between a sparkling water and a spiked seltzer,\u201d in an adult-size 12-oz sleek can, says Harrington. <\/p>\n
This compelling lemonade will still clock in at thirty percent fewer calories and forty percent sugar versus the leading sparkling lemonade offering. Both Hoot Juice and Lemonati Lemonade contain just four ingredients, use no artificial sweeteners, flavors, or dyes, and are certified Non-GMO, Gluten-Free, and OU Kosher. <\/p>\n
Both new innovations will debut in time for summer, with all products available soon on Amazon Prime. Lemonati Lemonade launches across all Harris Teeter stores in North and South Carolina and Food Lion across North Carolina in Q3. Check them out on www.hootjuice.com<\/a> and www.lemonatilemonade.com<\/a>!<\/p>\nReady to Ride the Mighty Swell?<\/h2>\n![\"lemonati](\"http:\/\/www.hopculture.com\/wp-content\/uploads\/2025\/04\/lemonati-mighty-swell-spirited-cherryosity6-credit-lemonati-1000x700-1.jpg\")
<\/p>\nPhotography courtesy of Lemonati<\/p>\n<\/div>\n
You can find Mighty Swell in twenty-eight U.S. markets, Puerto Rico, and five foreign countries. Track down a brand near you here<\/a>. <\/p>\nFIND MIGHTY SWELL NEARBY<\/a><\/p>\nOr, just get it delivered right to you! <\/p>\n
<\/p>\nPhotography courtesy of Lemonati<\/p>\n<\/div>\n
Fashioned after a mint julep, Mastery takes everything you love about this Southern cocktail and puts it into a can. <\/p>\n
\u201cJuleps are tedious to make at home but are a staple this time of year,\u201d says Harrington. \u201cWe wanted to take the julep, put it in a can, and make something you could drink every day.\u201d <\/p>\n
With a traditional corn bourbon mash bill, Mastery adds white peach and a touch of garden mint. It clocks in at 5.7% ABV, slightly lower than its high-rye bourbon counterpart, Cherryosity.<\/p>\n
\u201cA julep is not something you drink five of, because it\u2019s too mint-forward and cloying,\u201d explains Harrington. \u201cWe didn\u2019t want to venture into the toothpaste world.\u201d <\/p>\n
Instead, just a touch of mint gives Mastery a lovely sweetness and sessionability, balanced by the white peach, one of Harrington\u2019s favorite flavors. <\/p>\n
\u201cCould I have three?\u201d says Harrington. \u201cThat\u2019s the goal.\u201d <\/p>\n
<\/p>\nPhotography courtesy of Lemonati<\/p>\n<\/div>\n
Mastery features a golf-course green that evokes the iconic jackets worn by PGA Masters winners.<\/p>\n
Harrington, who grew up in the South watching The Masters and Kentucky Derby as a kid, says this spirits-based cocktail is all about \u201ccelebrating those cocktail moments.\u201d The ones that honor sporting and recreating, and where portability comes in really handy. \u201cIt\u2019s something relevant, elevated, and a bit tedious to make, that we put into a can,\u201d says Harrington. \u201cIf you do it right, that\u2019s compelling.\u201d <\/p>\n
You\u2019ll find nods to the South all over Mastery\u2019s can, including little pimento cheese sandwiches, golf bags, golf tees, azaleas, race horses, peaches, and mint leaves.<\/p>\n
\u201cIt\u2019s the most beautiful and elegant can we\u2019ve made, in my opinion,\u201d says Harrington. <\/p>\n
Much like following the flight of a golf ball, drinking Mastery takes you on an arcing journey. <\/p>\n
Harrington says you\u2019ll taste the corn-heavy bourbon first, followed by a bit of refreshing, sweet mint and white peach in the mid-palate, and ending with a clean, dry finish. <\/p>\n
TRY MASTERY HERE<\/a><\/p>\n Photography courtesy of Lemonati<\/p>\n<\/div>\n One of the newest seasonals in Mighty Swell Spirited\u2019s lineup, Cherryosity combines cherry, spice, a high-rye bourbon, and a touch of brown sugar for a \u201cNew-Fashioned Bourbon Cocktail.\u201d <\/p>\n Harrington says the drink has Dr. Pepper-like vibes. Although Lemonati\u2019s Senior Director of Brewing and Innovation, Andrea Clodfelter, the \u201cFlavor Captain,\u201d first tried pairing this flavor profile in a spiked seltzer, the combination overpowered the neutral base. Clodfelter says that the \u201cunique, cherry-based\u201d flavor overpowered the spiked seltzers they were working on at the time, but it \u201cabsolutely stuck in my brain as calling out for bourbon.\u201d <\/p>\n Clodfelter, who has a background in distilling, felt that there were overlapping flavors between bourbon and the Cherryosity flavors. \u201cThey both have elements of vanilla and spice and a very complementary complexity,\u201d she explains. <\/p>\n After extensive panel testing, Clodfelter confirmed her initial thoughts. She found that bourbon, when used as a base, ranked highly among testers. <\/p>\n \u201cThe bourbon with a high-rye mash bill had enough backbone to compete with the cherry and spice,\u201d notes Harrington, who sourced the spirit from a prominent distillery in Lawrenceburg, Indiana. \u201cWe\u2019re not using swill! We sourced specific ages and mash bills, and then specific barrels, that continued to age until it was time to decant and produce these cocktails. That\u2019s something I don\u2019t think anyone else out there is doing.\u201d <\/p>\n To Clodfelter, who came up with the name, Cherryosity just expresses \u201csuch a curious expression of what a cherry flavor can be.\u201d Cherryosity delivers cocktail-esque notes of deep red cherry, cinnamon, clove, and anise. <\/p>\n Keeping the alcohol content under 6% ABV, Cherryosity is still a \u201clittle heavier, a little hotter,\u201d according to Harrington at 5.9% ABV. \u201cWe wanted consumers to be able to taste the base spirit, bourbon, and we chose to use a dash of brown sugar versus juice \u2013 unlike our spiked seltzer and rum cocktails \u2013 to ensure a drier finish.\u201d <\/p>\n Photography courtesy of Lemonati<\/p>\n<\/div>\n What\u2019s inside the can isn\u2019t the only thing that stands out with Cherryosity. <\/p>\n Engineered by Harrington, Cherryosity\u2019s label and packaging exude a sense of fancy and fun. \u201cWe wanted it to evoke holiday, but also something you could drink from October through February,\u201d she says, pointing out the red Christmas and pretty pale blue color palette. <\/p>\n Partnering with the Boulder-based design agency, Moxie Sozo, Harrington designed Cherryosity\u2019s branding as \u201cstately and elegant, but with a nod to classic beer brands, like Rainier,\u201d she says. \u201cIt\u2019s definitely one of our more beautiful cans.\u201d <\/p>\n Moxie Sozo came up with the idea to add filigree, or ornamental tracery, in the background. <\/p>\n Amidst the patterns, \u201cthere are several Easter eggs,\u201d says Harrington. You\u2019ll find images of a cardinal (the state bird of North Carolina, where Lemonati produces Cherryosity), cinnamon sticks, anise flowers, pine trees, and whiskey barrels.<\/p>\n You\u2019ll also find something pretty unique for RTDs: an ingredient list. <\/p>\n Harrington felt strongly about including calories, carbs, and the whole bit on Cherryosity cans. <\/p>\n What she calls \u201ca desire for transparency\u201d extends across all of Lemonati\u2019s brands. \u201cI want everybody to know exactly what is in our products,\u201d says Harrington. <\/p>\n Releasing for the first time last winter, Cherryosity is only a seasonal offering, available from in the colder months.<\/p>\n \u201cOnce I\u2019m wearing a sweater,\u201d says Harrington, \u201cI\u2019m all about it.\u201d<\/p>\n Harrington calls Cherryosity something she hopes people look forward to once the temperature drops below fifty degrees. \u201cThis is an approachable and wonderful seasonal to me,\u201d she adds. <\/p>\n TRY CHERRYOSITY HERE<\/a><\/p>\n Photography courtesy of Lemonati<\/p>\n<\/div>\n If there is one absolute at Lemonati, it\u2019s that they\u2019ll never stop spinning the creative wheels of the Mighty Swell Spiked Seltzer and Mighty Swell Spirited bus. <\/p>\n Always curious to explore lesser-known segments, Harrington says better-for-you lemonades are next up in Lemonati\u2019s total beverage innovation cycle, using unique and patented lemons that are naturally sweet.<\/p>\n These lemons are a natural mutation that produces a juicy lemon without the cheek-puckering acidic qualities. \u201cThe lemons are super juicy and lightly sweet,\u201d Harrington explains, \u201cand offer a great base to build a healthy beverage from,\u201d Harrington says she immediately thought of kids. <\/p>\n A stepmom, Harrington says she\u2019d watch her stepkids \u201ccrank through juice pouches, leading to a sugar rush and lots of plastic waste.\u201d Hoot Juice solves for both of those problems. The sweet lemons allow for a lemonade with fifty-five percent fewer calories and fifty percent less sugar than the current leading lemonade. And their 7.5oz cans are the \u201cgoldilocks options for kids \u2013 not too small like juice pouches and not too large like 12oz cans. The name Hoot Juice is a nod to the owls that live in the orchards where the unique lemons grow.<\/p>\n For adults, Lemonati Lemonade is still non-alcoholic but includes more carbonation that falls \u201csomewhere between a sparkling water and a spiked seltzer,\u201d in an adult-size 12-oz sleek can, says Harrington. <\/p>\n This compelling lemonade will still clock in at thirty percent fewer calories and forty percent sugar versus the leading sparkling lemonade offering. Both Hoot Juice and Lemonati Lemonade contain just four ingredients, use no artificial sweeteners, flavors, or dyes, and are certified Non-GMO, Gluten-Free, and OU Kosher. <\/p>\n Both new innovations will debut in time for summer, with all products available soon on Amazon Prime. Lemonati Lemonade launches across all Harris Teeter stores in North and South Carolina and Food Lion across North Carolina in Q3. Check them out on www.hootjuice.com<\/a> and www.lemonatilemonade.com<\/a>!<\/p>\n Photography courtesy of Lemonati<\/p>\n<\/div>\n You can find Mighty Swell in twenty-eight U.S. markets, Puerto Rico, and five foreign countries. Track down a brand near you here<\/a>. <\/p>\n FIND MIGHTY SWELL NEARBY<\/a><\/p>\n Or, just get it delivered right to you! <\/p>\nThe Cherry On Top: Mighty Swell Spirited\u2019s Fall & Winter Seasonal<\/h2>\n
<\/p>\n<\/p>\nThe Zest is Yet to Come<\/h2>\n
<\/p>\n<\/a><\/p>\nReady to Ride the Mighty Swell?<\/h2>\n
<\/p>\n