\n How to Create Email Marketing Campaign in Mailchimp <\/h2>\n
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Email marketing is one of the most effective customer acquisition strategies<\/a>. It\u2019s been used by marketers for years, and there\u2019s a reason for that. It\u2019s the most direct way of establishing communication with customers and building long-term relationships with them. So, whoever thinks email marketing<\/a> is long gone, should definitely give it more credit.<\/p>\n In this article, I explain what an email campaign is, what are the features of an effective email campaign, and how to create it in Mailchimp.<\/strong><\/p>\n \u00a0<\/p>\n Email marketing is one of the most effective customer acquisition strategies.<\/em><\/p>\n<\/div>\n \u00a0<\/p>\n Customer acquisition is a primary goal of every business that sells products or services, and there are various strategies that help companies achieve it. Email marketing is one of them, and, without a doubt, entrepreneurs should pay attention to this method. Even though there are many more advanced communication channels than a good old email (such as social media, videos, or search engines), email marketing still has a strong position among them and proves to be highly effective. By the end of 2019, the number of worldwide email users<\/a> reached almost 3 million, the click-through rate<\/a> for an email is much higher than for social media channels, and the return on investment<\/a> is excellent. Email marketing is also very cost-efficient, and it\u2019s considered the best method for staying connected with customers for longer.<\/p>\n Book a Call With Our Expert<\/a><\/p>\n I guess it\u2019s clear now that email marketing is worth investing your money. It\u2019s time to think about how to do it right because the competition in customers\u2019 inboxes is very strong.<\/p>\n An email marketing campaign<\/strong> is a series of emails sent by a company to potential and existing customers. Its purpose is to build and then strengthen the relationship with them through engaging content and compelling calls to action.<\/p>\n Three main steps to a successful email marketing campaign are:<\/p>\n The content can include various elements \u2013 news about the brand, new products, updates, and new features if the product is software, inspirations, the background of running a business, reminders about abandoned carts, recommendations, or interesting articles. It very much depends on the business, as each company is different, sells various products, and has a particular audience.<\/p>\n It\u2019s essential to make the email marketing campaign engaging and useful<\/strong> for customers. It should be adapted to their needs (later in the article you\u2019ll find out how to do it). It\u2019s recommended to send emails within the campaign regularly, but what\u2019s crucial, not too often<\/strong>. Too many emails in a short period of time discourage recipients and may cause them to unsubscribe from the campaign. Finally, the design of the emails should match the brand identity,<\/strong> and the hierarchy<\/strong> of information should be clear. Keep in mind that people pay the most attention to information at the top of the email and in headers.<\/p>\n \u00a0<\/p>\n Luckily for marketers and entrepreneurs, various tools automate the process of creating email marketing campaigns and delivering them to customers. For a few years now, Mailchimp has been the most popular one.<\/p>\n Mailchimp is an all-in-one Marketing Platform<\/a> <\/strong>that helps businesses reach their customers in various ways. It doesn\u2019t only enable them to create email marketing campaigns, but also social media campaigns, landing pages, search engine ads, shoppable ads, and even physical postcards. Mailchimp also offers many additional features that make the whole advertising process much more manageable. Users can design email marketing campaigns or use Mailchimp\u2019s templates, as well as monitor their results and analyze the effects.<\/p>\n \u00a0<\/p>\n Mailchimp automates the process of creating and sending email campaigns. | Source: mailchimp.com<\/a><\/em><\/p>\n<\/div>\n \u00a0<\/p>\n \u2713 Segmentation tools that make it easy to divide the audience based on specific criteria and, in consequence, send emails to particular groups, such as leads coming from specific sources, new or existing customers, etc.<\/p>\n \u2713 Possibility to use pre\u2011designed templates and drag\u2011and\u2011drop builder.<\/p>\n \u2713 Content studio \u2013 storage for all images and files used in campaigns.<\/p>\n \u2713 Built-in analytics tools that follow audience engagement and personalized recommendations based on their results. It enables marketers to better adapt the campaign to customers\u2019 needs.<\/p>\n \u2713 More than 200 integrated tools and apps, among them Slack, Zapier, WooCommerce, WordPress, and Canva.<\/p>\n \u2713 Wide range of additional automation such as sending welcome emails to new subscribers or reminders about abandoned carts.<\/p>\n \u2713 Very high inbox acceptance rate (over 95%), which highly increases the efficiency of email campaigns.<\/p>\n Mailchimp is a reliable platform that makes marketers\u2019 lives easier. Its users appreciate that everything is in one place, easy to manage, and very intuitive. They save time and resources and achieve much better results than if they did everything manually.<\/p>\n \u00a0<\/p>\n I\u2019ll show you how to create an email marketing campaign in Mailchimp using a pre-designed template. It\u2019s straightforward and can be done in just a few steps.<\/p>\n 1.<\/strong> Log in to your Mailchimp account and click Campaigns<\/em>. You can find this page in the top menu. Next, click Create Campaign<\/em>.<\/p>\n 2.<\/strong> A new window should appear. Choose Email<\/em> from available options.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n 3.<\/strong> You\u2019ll be transferred to the next page. For starters, insert the Campaign Name<\/em> and click Begin<\/em>.<\/p>\n 4.<\/strong> After that you need to fill in various information:<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n 5.<\/strong> The last element requires the most effort. It is the essence of your campaign. After clicking Design Email<\/em>, you\u2019ll be transferred to the page where you can choose a pre-designed template or code your own email layout. It\u2019s up to you which method you prefer.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n 6.<\/strong> If you choose a template, you\u2019ll go to a drag-and-drop email builder. Here you can customize your email by selecting various blocks and adjusting them to your needs. Once you\u2019re done, click Save & Close.<\/em><\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n 7.<\/strong> You should be back to the previous menu. Everything is ready now, so the only thing you have to do is click Send <\/em>or Schedule <\/em>if you don\u2019t want to send the email right away. If you do, Mailchimp will ask you to reconfirm it, so click Send Now.<\/em> And that\u2019s it!<\/p>\n![\"Email](\"https:\/\/heraldbee.com\/wp-content\/uploads\/2020\/04\/Mailchimp-2.jpg\")
<\/a><\/p>\nEmail marketing as a method for acquiring customers<\/h3>\n
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Do you need help with email marketing?<\/h3>\n
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Email marketing campaign<\/h4>\n
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Mailchimp \u2013 a tool to create effective email campaigns<\/h3>\n
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<\/a><\/p>\nMain advantages of Mailchimp<\/h4>\n
How to create an email campaign in Mailchimp<\/h3>\n
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