{"id":302257,"date":"2025-06-20T00:31:10","date_gmt":"2025-06-20T00:31:10","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/let-the-giants-pay\/"},"modified":"2025-06-20T00:31:10","modified_gmt":"2025-06-20T00:31:10","slug":"let-the-giants-pay","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=302257","title":{"rendered":"Let the Giants Pay |"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p><strong>Why Agencies Must Stop Selling AI Videos to Brands That Can Afford Humans<\/strong><\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"McDonald&#039;s AI Commercial: A Taste of Tomorrow\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/cO_-H9_MdAA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<p>There\u2019s something off in the air lately.<br \/>You feel it too, right?<\/p>\n<p>AI is everywhere. In our workflows. In our brainstorms. Now in our videos.<br \/>But the problem isn\u2019t the tool.<\/p>\n<p>It\u2019s who\u2019s using it\u2014and why.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2 class=\"wp-block-heading\">The wealthiest brands on Earth\u2026<\/h2>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"The Disney approved our insane AI ad to run during the NBA Finals \ud83e\udd23\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/-QMftwmyW-A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p>\u2026are now cutting costs on creativity.<br \/>Not because they have to.<br \/>Because they <em>can<\/em>.<\/p>\n<p>Multinationals. Banks. Telcos. Luxury giants.<br \/>All of them have the money to hire real directors. Real actors. Real crews.<\/p>\n<p>Instead, they\u2019re asking for AI-generated everything.<br \/>Because it\u2019s faster. Cheaper. Cleaner. No egos. No union hours. No mess.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"KFC AI Ad \u2013 \u2018Ready 2 Roll\u2019 by David Blagojevic\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/u7hYQlrYR5M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p>But here\u2019s the cost no one\u2019s talking about:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Every time a mega-brand uses AI to replace a human creator, a door quietly closes somewhere in our industry.<\/p>\n<\/blockquote>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2 class=\"wp-block-heading\">AI was supposed to level the playing field.<\/h2>\n<p>Instead, it\u2019s being used to bulldoze the little guys.<\/p>\n<p>For years, small businesses, NGOs, and startups couldn\u2019t afford high-end production.<br \/>Now, with AI tools, they finally have access to the big leagues.<\/p>\n<p>That\u2019s a good thing. That\u2019s progress.<br \/>But when global corporations with billion-dollar budgets start using the same shortcuts?<\/p>\n<p>It\u2019s not innovation.<br \/>It\u2019s exploitation.<\/p>\n<p>It\u2019s like the CEO showing up at the food bank.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2 class=\"wp-block-heading\">Agencies, we need to draw a line.<\/h2>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Coca-Cola\u00ae Masterpiece\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/VGa1imApfdg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p>What if we made a pact?<br \/>Not a legal one\u2014a moral one.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>What if<strong>  <mark>WPP, Omnicom, Publicis, IPG, Dentsu, and Havas<\/mark>  could all agree on this.<\/strong> <strong>We do not sell AI video production to clients who can afford to pay humans.<\/strong><\/p>\n<\/blockquote>\n<p>Simple as that.<\/p>\n<p>If you\u2019re a major brand, you want a campaign?<br \/>Great. Hire a team. Book a studio. Feed the industry you profit from.<\/p>\n<p>Save the AI shortcuts for those who truly need them.<br \/>Not for the top 1% to make even more with even less.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2 class=\"wp-block-heading\">What we risk losing is more than jobs.<\/h2>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"\u03a0\u03b5\u03b9\u03c1\u03b1\u03b9\u03ce\u03c2 Tourism 360\u00b0: \u03a3\u03c4\u03b7\u03c1\u03af\u03b6\u03bf\u03c5\u03bc\u03b5 \u03cc\u03c3\u03bf\u03c5\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c4\u03bf\u03bd \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03bc\u03cc\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/N9isSijnqOk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p>We lose mentorship.<br \/>We lose artistry.<br \/>We lose nuance.<br \/>We lose culture made by <em>people<\/em>, not pattern-matching algorithms.<\/p>\n<p>And worst of all?<br \/>We normalize the idea that creativity is disposable.<\/p>\n<p>That human input is optional.<br \/>That good enough is good enough\u2014as long as it\u2019s cheap.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2 class=\"wp-block-heading\">This isn\u2019t about being anti-AI.<\/h2>\n<p>It\u2019s about being <strong>pro-choice<\/strong>\u2014for creators, for clients, for culture.<\/p>\n<p>AI can be a tool for empowerment.<br \/>But only if we choose to wield it with conscience.<\/p>\n<p>The rich don\u2019t need help making things faster and cheaper.<br \/>The rest of us do.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<p>So to every agency out there:<\/p>\n<p>Let the giants pay.<\/p>\n<p>Let the small rise.<\/p>\n<p>Let\u2019s build a future where AI helps the underfunded create\u2014<br \/>not helps the overfunded extract.<\/p>\n<p><h3 class=\"jp-relatedposts-headline\"><em>Related<\/em><\/h3>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Why Agencies Must Stop Selling AI Videos to Brands That Can Afford Humans There\u2019s something off in the air lately.You feel it too, right? AI is everywhere. In our workflows. In our brainstorms. Now in our videos.But the problem isn\u2019t the tool. It\u2019s who\u2019s using it\u2014and why. The wealthiest brands on Earth\u2026 \u2026are now cutting [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":302258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[25973,11007],"dealstore":[],"offerexpiration":[],"class_list":["post-302257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-giants","tag-pay"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Let the Giants Pay | - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=302257\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Let the Giants Pay | - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Why Agencies Must Stop Selling AI Videos to Brands That Can Afford Humans There\u2019s something off in the air lately.You feel it too, right? 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