Ever wish you could just walk into a room and immediately feel like you belong? That\u2019s what going to WordCamp is like. A large part of the magic of WordPress isn\u2019t the software\u2014it\u2019s the community.<\/p>\n
WordCamp Europe 2025<\/a>, one of three WordPress flagship events, took place in Basel, Switzerland from June 5th to June 7th. Close to 2,000 attendees came to listen to talks, learn, connect, and contribute to the WordPress project.<\/p>\n If you couldn\u2019t make it, don\u2019t worry. While nothing beats the experience of actually being there, this post will give you a detailed summary of some of the most impactful presentations held at the conference. That way, you can stay in the loop with what\u2019s happening in WordPress until you can go yourself.<\/p>\n By the way, all of the presentations from this year\u2019s schedule<\/a> are also available on Youtube:<\/p>\n Lead organizers Laura Sacco<\/a>, Steve Mosby<\/a>, and Uros Tasic<\/a> greeted 1700+ attendees from 84 countries with a message of unity and connectedness.<\/p>\n Something that stood out this year was the number of newcomers. 26% of attendees had never been to the event before.<\/p>\n After a quick introduction and thanks to the sponsors (WordPress.com and Jetpack<\/a> supported the event as Super Admin sponsors), the first presentations started right away.<\/p>\n In the very first presentation, Human Made<\/a> founder Noel Tock<\/a> discussed the important role of open-source software in humanitarian challenges. He currently lives in Kharkiv, Ukraine where his charity helps evacuate dogs from the frontlines.<\/p>\n Tock explained how WordPress, open-source software, and global collaboration have played a significant role in past crises:<\/p>\n In short, the open-source ethos helps people find each other, have a voice, and work together. At the same time, they stay available when proprietary solutions close up to de-risk themselves.<\/p>\n The important role WordPress plays in Ukraine is best exemplified by comparing the number of global new WordPress sites per quarter to new Ukrainian sites based on WordPress.<\/p>\n Furthermore, half of Forbes\u2019 top 50 Ukrainian charities are on WordPress and the platform has enabled them to raise more than half a billion dollars in donations in one year.<\/p>\n These charities include:<\/p>\n According to Tock, WordPress provides a mature and stable starting point for anyone to begin working and publishing online. Through that, it helps create real human outcomes.<\/p>\n If you contribute to WordPress, this is where your efforts go and where they make a difference. Keep that in mind. As Noel said, \u201cyou should all be incredibly proud of your work.\u201d<\/p>\n The Internet has an enormous environmental footprint. Information and communication technology (ICT) was responsible for 10% of electricity consumption in 2023<\/a>. Charlotte Bax<\/a>, a sustainable web designer at Digihobbit<\/a>, focused her presentation on what website owners can do to mitigate that.<\/p>\n Websites create emissions both from server-side processing (data traffic) and client side processing (rendering websites in the browser). The open-source sustainable web design model<\/a> provides a digital carbon rating scale<\/a> to estimate the impact of individual websites.<\/p>\n The short version is that, if you want a page to be rated A+ to B, it needs to be smaller than 1MB.<\/p>\n Use these tools to understand where your website stands:<\/p>\n Besides testing, there are concrete steps you can take to improve your website\u2019s carbon footprint:<\/p>\n If you\u2019re interested in this topic, Charlotte also recommended this 2022 WordCamp Nederland talk<\/a> from Joost de Valk.<\/p>\n Google developer relations engineer Adam Silverstein<\/a> used his presentation at WordCamp Europe 2025 to report on new features already available or coming soon to Baseline<\/a>.<\/p>\n In case you don\u2019t know, Baseline is an initiative started by the Google Chrome team to share information about which web platform features are supported by all browsers. This includes features and technologies you can use on all websites, including sites built with WordPress.<\/p>\n Some of the examples below are not yet part of Baseline but likely coming soon. If you want to know what web platform features are currently being worked on and their state of implementation, visit the Interop Project<\/a>.<\/p>\n All the following features are native browser functionality and CSS driven without the need for JavaScript:<\/p>\n Want to see in-progress demos of the features Adam shared? Watch his video<\/a> or check out his presentation slides<\/a>.<\/p>\n The next set of features are aimed to make the user experience better:<\/p>\n The following features open up website experiences that weren\u2019t possible before:<\/p>\n H\u00e9ctor de Prada<\/a>, a meetup organizer in Le\u00f3n, Spain, a city with just 120,000 inhabitants, shared how his city runs one of the most well-attended WordPress meetup groups in the world:<\/p>\n What\u2019s even more impressive? This meetup had been abandoned for three years and used to only attract around 15 people per meeting. Here\u2019s how they turned it around:<\/p>\n Come to WordCamps, go to meetups, learn what the community is like and how these meetings are supposed to feel. This also helps meet potential sponsors, mentors, and speakers.<\/p>\n Don\u2019t do it by yourself, but with a team. Try to find people with complementary skills and who are motivated and committed. Divide responsibilities among the team, that way, nobody is indispensable. Rotate responsibilities, so if one person is missing, the meetup can still happen.<\/p>\n One of the hardest things is to get a venue. In Le\u00f3n they have always managed to get free space from the city, universities, or private companies. Reach out to universities and schools to get young people to the meetups, but reach out to the teachers, not the students directly. In addition, do collaborations with business organizations, content partners, and media.<\/p>\n Try to land both a local sponsor and WordPress community sponsors, there are many companies looking to support events. Make good use of the money and invest it in food, it\u2019s what everyone wants.<\/p>\n Don\u2019t only make the meetings about WordPress. WordPress covers so much of the digital world, you can pretty much talk about anything. Know your audience and what they want. Include talks that allow people to both learn and be inspired. In addition, cover trending topics.<\/p>\n Make sure you feature interesting talks and cultivate a casual vibe. Offer food and drinks to make networking easier.<\/p>\n There are 660 active meetup groups in the world. Find yours<\/a> or organize the next one!<\/p>\n Jason Mayes<\/a>, Web AI lead at Google, explained how to run machine learning models in the browser to allow \u201cagentic behavior\u201d while interacting with web applications. He predicts that this will be the future of the internet.<\/p>\n An agent is a system that autonomously performs tasks on behalf of the user. It\u2019s basically one or more large language models (LLMs) with access to tools that allow it to complete its objective.<\/p>\n A tool can be a function, an API<\/a>, or another source of data. They can be available directly on a website or application or outside of it.<\/p>\n Thanks to the underlying models, agents can:<\/p>\n They can do all of the above without the need for human intervention and, if needed, can repeat the cycle as often as necessary.<\/p>\n In the future, you will be able to talk to a website naturally through an AI running in your browser in order to achieve your objectives. You don\u2019t have to learn a new user interface of each site, it all happens through an agent. Here\u2019s a video of the example travel site from the presentation:<\/p>\nOpening Remarks<\/h2>\n
![\"Laura](\"https:\/\/en-blog.files.wordpress.com\/2025\/06\/image.jpeg\")
<\/a>WordPress without borders \u2014 The fight for digital freedom<\/h2>\n
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WordPress in Ukraine<\/h3>\n
![\"Chart](\"https:\/\/en-blog.files.wordpress.com\/2025\/06\/image-1.jpeg\")
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How to make your website more sustainable<\/h2>\n
![\"Charlotte](\"https:\/\/en-blog.files.wordpress.com\/2025\/06\/image-2.jpeg\")
<\/a>
<\/a><\/figcaption><\/figure>\nEstimating website emissions<\/h3>\n
![\"Chart](\"https:\/\/en-blog.files.wordpress.com\/2025\/06\/image-3.jpeg\")
<\/a><\/figure>\nSustainable choices you can make<\/h3>\n
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Modernizing WordPress with new web platform features<\/h2>\n
![\"Adam](\"https:\/\/en-blog.files.wordpress.com\/2025\/06\/image-4.jpeg\")
<\/a>Features for helping developers<\/h3>\n
![\"CSS](\"https:\/\/en-blog.files.wordpress.com\/2025\/06\/image-5.jpeg\")
<\/a><\/figure>\nImprove user experience<\/h3>\n
![\"Media](\"https:\/\/en-blog.files.wordpress.com\/2025\/06\/image-6.jpeg\")
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Opening up new experiences<\/h3>\n
![\"Passkeys\"](\"https:\/\/en-blog.files.wordpress.com\/2025\/06\/image-7.jpeg\")
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Tips for hosting a successful WP meetup in your city<\/h2>\n
![\"Hector](\"https:\/\/en-blog.files.wordpress.com\/2025\/06\/image-8.jpeg\")
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1. Meet the community<\/h3>\n
2. Create an organizing team<\/h3>\n
3. Get local partners<\/h3>\n
4. Find sponsors<\/h3>\n
5. Speak to everyone<\/h3>\n
6. Make it fun<\/h3>\n
Client-side Web AI agents for building smarter user experiences of the future<\/h2>\n
![\"Jason](\"https:\/\/en-blog.files.wordpress.com\/2025\/06\/image-9.jpeg\")
<\/a>What is an agent?<\/h3>\n
![\"Chart](\"https:\/\/en-blog.files.wordpress.com\/2025\/06\/image-10.jpeg\")
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Using web AI agents<\/h3>\n