{"id":301827,"date":"2025-06-19T10:19:10","date_gmt":"2025-06-19T10:19:10","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-173\/"},"modified":"2025-06-19T10:19:10","modified_gmt":"2025-06-19T10:19:10","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-173","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=301827","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<h2>Concha y Toro Targets RTD Occasions With Bonterra \u201cRanch Wine\u201d Launch<\/h2>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"posted\"><a href=\"https:\/\/www.shankennewsdaily.com\/2025\/06\/18\/\" title=\"Click to see that day's daily archive\">June 18, 2025<\/a><\/span><\/p>\n<p><span class=\"im\">California wine brand Bonterra, part of the 3.2-million-case Vi\u00f1a Concha y Toro USA portfolio, is aiming to enter new occasions and take share from RTDs with a new offering called Ranch Wine.<span id=\"more-37728\"\/> The new lineup includes lightly effervescent blends in Pineapple Key Lime, Strawberry Hibiscus, and Chillable Cherry Wild Raspberry flavors, all bottled at 11% abv and retailing at $15 a bottle.<\/span><\/p>\n<p>The Bonterra brand, known for organic wines, was roughly flat at 461,000 cases in the U.S. last year, according to Impact Databank. The Ranch Wine range was initially planned to debut with about 15,000 cases, but was ramped up to 45,000 cases due to strong early interest, noted Kate Herbert, Bonterra\u2019s senior director of marketing.<\/p>\n<p>While the new brand is made from grapes without any additional flavors, Herbert said Ranch Wine is, \u201ccrucially, prioritizing flavor over varietal and vintage\u201d in the brand\u2019s marketing. That stems from company research that showed that LDA Gen Z consumers are \u201cthe first cohort of wine shoppers to move away from grape varietal as a top purchase driver. Instead, they\u2019re swayed by word of mouth, lower alcohol, and a sense of identity,\u201d the company noted, adding that Ranch Wine is made \u201cfor the cooler, not the cellar.\u201d<\/p>\n<p><span class=\"im\">\u201cWhile consumer testing confirmed strong appeal and purchase intent for Ranch Wine, we know our growth target isn\u2019t browsing the wine aisle,\u201d Herbert told SND. \u201cSo we\u2019re actively partnering with our sales and distributor teams to secure out-of-aisle displays and earn placement in adjacent sets, next to the RTD cocktails and flavor-forward options these consumers are already shopping.<\/span><\/p>\n<p>\u201cOn-premise, Ranch Wine is built for casual occasions,\u201d she continued. \u201cIt\u2019s served over ice in a rocks glass\u2014what we call porch, pool, and patio wine. That format invites discovery in settings like hotel menus and resort bars.\u201d<em>\u2014Daniel Marsteller<\/em><\/p>\n<p><a href=\"https:\/\/www.winespectator.com\/newsletter\/shankennewsdaily\" title=\"Subscribe to Shanken News Daily\u2019s Email Newsletter\" style=\"display:block; padding:0.56em 0; margin: 0; font-style:italic; font-weight:bold;font-size:1.1em;line-height:1.28;\">Subscribe to Shanken News Daily\u2019s Email Newsletter, delivered to your inbox each morning.<br \/>\n<\/a><\/p>\n<p><span class=\"posted\">Tagged : <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/bonterra\/\" rel=\"tag\">Bonterra<\/a>, <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/concha-y-toro\/\" rel=\"tag\">Concha y Toro<\/a>, <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/ranch-wine\/\" rel=\"tag\">Ranch Wine<\/a><\/span><\/p>\n<p><a href=\"https:\/\/winespectator.wufoo.com\/forms\/shankens-impact-databank-2025-order-form\/\" title=\"Order Impact Databank\" class=\"article-promo\">GET YOUR FIRST LOOK AT 2025 ESTIMATES AND 2030 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. <span>ORDER YOUR 2025 IMPACT DATABANK REPORTS<\/span>. CLICK HERE.<\/a><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Concha y Toro Targets RTD Occasions With Bonterra \u201cRanch Wine\u201d Launch June 18, 2025 California wine brand Bonterra, part of the 3.2-million-case Vi\u00f1a Concha y Toro USA portfolio, is aiming to enter new occasions and take share from RTDs with a new offering called Ranch Wine. The new lineup includes lightly effervescent blends in Pineapple [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-301827","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Exclusive news and research on the wine, spirits and beer business - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=301827\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exclusive news and research on the wine, spirits and beer business - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Concha y Toro Targets RTD Occasions With Bonterra \u201cRanch Wine\u201d Launch June 18, 2025 California wine brand Bonterra, part of the 3.2-million-case Vi\u00f1a Concha y Toro USA portfolio, is aiming to enter new occasions and take share from RTDs with a new offering called Ranch Wine. 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