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This page includes affiliate links, which means that if you choose to make a purchase, I may earn a commission. This commission comes at no additional cost to you.<\/em><\/p>\n \u00a0<\/p>\n I am an avid TikToker (you can check me out at @charellegriffith<\/em><\/a>). There was a point in time where I posted 3 times per day and now I post daily (Monday to Friday) on my business account. On top of creating content on TikTok, I also consume content. I love so much about the platform: TikTok dances, clever transitions, millennials singing the most dramatic songs and more.<\/p>\n But as a solopreneur it\u2019s very rare I\u2019m with someone else who will make a TikTok video so each year I\u2019m excited to take part in the TikTok mob dance. For the last two years this had been arranged by TikTok consultant Penny Walker (Barbusa Social), but this year the baton was passed over to Abigail (Rose and Thistle Social) and Linz Creates.<\/p>\n After a raining dancing session in 2024 that ended up with me running (whilst trying to protect my hair) across The Gateshead Millennium Bridge I was delighted for a drier day this year.<\/p>\n \u00a0<\/span><\/p>\n Being super honest I didn\u2019t enjoy the session as much this year, but it was still nice to meet some faces, get the body moving and kick-off Atomicon 2025.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n Pre-Party (Jazzy Shirt)<\/strong><\/p>\n Whilst there are lots of pre-events (pre-pre party on the Sunday night and community mixers on the Monday afternoon\/evening) the main pre-event is the pre-party. There is the optional dress code of a jazzy shirt, but this year I decided to not follow the dress code \u2013 which is totally allowed.<\/p>\n \u00a0<\/span><\/p>\n It was lovely to spend a few hours talking to people, taking pictures and getting a glittery star on my face courtesy of Helen\u2019s Hub, The Glitter Glam Squad.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n Emails That Sell \u2013 Laura Belgray<\/b><\/span><\/p>\n Whilst I have been aware of Laura through The Copy Cure she\u2019s never been someone I have followed and given how important email marketing is I was excited to hear her talk.<\/p>\n It was clear Laura is a seasoned speaker and her talk shared lovely stories combined with tips you could try straight away.<\/p>\n Biggest takeaway: <\/b>Make it an EFAB (email from a best friend)<\/p>\n From Zero to Millions: The Unfiltered Truth About Building a Successful Online Business \u2013 Carrie Greene<\/b><\/span><\/p>\n I can remember consuming Carrie\u2019s content back in the mid 2010s when I was first dipping my toes into online community building and building a business online, but it had been years since I had consumed any of her content so I was very excited to see Carrie speak given how well her business is doing.<\/p>\n In the talk Carrie led you through her journey of building her business and then talked about her approach to marketing online today. Surprisingly what she is doing today isn\u2019t actually that different from what she had done in previous years and I\u2019d argue many people are doing the same thing are not achieving millions. Whilst there was little new in what Carrie shared process wise she did end the talk in a very motivational way so I left the talk inspired to take action.<\/p>\n Biggest takeaway:<\/b> Find a process and then refine, refine, refine.<\/p>\n How to Handle ANY Objection and Sign More Clients (With More Heart and Less Hustle) \u2013 Suman Randhawa<\/b><\/span><\/p>\n Suman is someone I\u2019ve had the pleasure of meeting in-person a number of times, but never heard speak so I was excited for this talk.<\/p>\n Sumans\u2019s talk was well structured taking us through her ACE framework so we could make sales and handle objections before the sales call.<\/p>\n Biggest takeaway:<\/strong> Find out what the main objections are and create content that addresses those objections.<\/p>\n The Unfiltered Future of Content \u2013 Grace Andrews<\/b><\/span><\/p>\n Grace Andrews is well known for being the Brand and Editorial Director at Flight Story (the media company behind The Diary of a CEO), as well as having a strong personal brand around content.<\/p>\n Given the scale of The Diary of a CEO I\u2019ve never been too interested in hearing Grace Andrews speak, however, I was intrigued to hear her thoughts on the future of content since it is something that is forever changing.<\/p>\n This was a conversation led by Andy Lambert and they talked about whether the focus should be on followers or micro-community, what collaborations with creators will look like in the future, being culturally relevant, personal brand and more.<\/p>\n Biggest takeaway: <\/b>Test, test, test and use new features.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n Fearless Partnerships: 5 Steps To Generate Thousands fo Leads and Create Multi 6-Figures Income in One Move \u2013 Robin Waite<\/b><\/span><\/p>\n Just as I walked into this talk I said to the person next to me I know NOTHING about Robin other than whether I do keyword research he always comes up. So, as a wildcard, I thought let me go see what he\u2019s all about. Well quickly it became clear the reason I knew of him from his blog and just his blog is because he is anti-social (in the sense he doesn\u2019t use social media for his business). Instead, he focuses on partnerships and in the talk, he shared his 5-step process for building valuable partnerships.<\/p>\n Biggest takeaway:<\/strong> Create a list of 10 people you\u2019d love to partner \/ collaborate with.<\/p>\n Why Marketers Need to Think Small (To Make a Big Impact) \u2013 Rory Sutherland<\/b><\/span><\/p>\n Of all the talks this was the one I was most excited for. I saw Rory at BrightonSEO in 2024 and was blown away. I was excited to hear him speak again and I was not disappointed. He discussed how in marketing we have to explore and exploit, and in recent years the focus has been more on exploit than explore and there are downsides to that. He also talked about benchmarking being for losers and how to reverse benchmarketing.<\/p>\n Biggest takeaway<\/b>: Presenting the same thing different can turn something undesirable into something desirable.<\/p>\n Celebrity Service 2 (The Gap In Your Service You Never Knew Existed) \u2013 Geoff Ram<\/b><\/span><\/p>\n I\u2019d never heard of Geoff Ram so had no thoughts ahead of going into the closing keynote. However, what a speaker. His use of his body and story show he\u2019s well-practiced \u2013 and the topic was super relevant to me as someone who specialises in helping service-based businesses. He shared how to go that extra step so your service isn\u2019t average, but in his words \u2018celebrity\u2019 as that is what will help you to win more sales.<\/p>\n Biggest takeaway: <\/b>Learn from every service that makes you FEEL something so you buy.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n I believe that Atomicon 2025 was bigger than 2024 and 2023 (I went to both and you can check out my reviews here \u2013 Review of 2024<\/a> \/ Review of 2023<\/a>) . However, it actually felt a bit calmer.<\/p>\n Atomicon is marketed as one of Europe\u2019s largest conferences and definitely compared to most of the conferences I go to in England it is big \u2013 and that is valuable to me.<\/p>\n Personally the value is partially in what I learn and partially in being in the rooms and meeting people.<\/p>\n All of the sessions are recorded so there is the opportunity to go back and there were a number of sessions I specifically didn\u2019t watch in-person as I knew I would catch up whilst home and on my laptop.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n I have now decided that nothing will ever compare to Atomcon 2023. Even though it gets bigger every year I don\u2019t think there will ever be that shock to my system and overwhelming OMG this is amazing.<\/p>\n \u00a0<\/p>\n That being said I did enjoy Atomicon 2025. I came away with a few actions points that I\u2019m excited to implement. I got to catch up with people new and old. And it gave me the oppportunity to analyse a lot of speakers, which is great for me as I am building my speaking career.<\/p>\n \u00a0<\/p>\n Atomicon 2026 will be taking place on Tuesday 16th June 2025 with the pre-events on Monday 15th June 2025.<\/p>\n \u00a0<\/p>\n And I have already bought my ticket!<\/p>\n \u00a0<\/p>\n >> If reading this has made you think \u201cI want to be there too\u201d you can find out all the information about Atomicon 2025 and buy a ticket by clicking here. <\/strong><\/span><\/a><\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n And if you are coming say hi on LinkedIn<\/a> so I can keep my eye out for you next year.<\/p>\n \u00a0<\/p>\n I\u2019m a Business and Marketing Strategist that specialises in helping online, service-based business owners to run thriving online businesses.<\/p>\n If you want to work with amazing clients, make great money and have a business that supports living your best life \u2013 I can help you!<\/p>\nATOMICON 2025: REVIEW AND TAKEAWAYS<\/b><\/span><\/h2>\n
Day 0: Pre-Events\u00a0<\/b><\/span><\/h2>\n
Mass TikTok dancing<\/b><\/h2>\n
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Day 1: The Real Event<\/b><\/span><\/h2>\n
Takeaways from the sessions I attended<\/b><\/h2>\n
Review of Atomicon 2025<\/strong><\/h2>\n
That\u2019s it! You\u2019ve heard my review and biggest takeaways from Atomicon 2025. <\/b><\/strong><\/h2>\n
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