{"id":300965,"date":"2025-06-18T21:50:37","date_gmt":"2025-06-18T21:50:37","guid":{"rendered":"https:\/\/peraltafinancing.com\/5g-technology\/how-donald-trump-and-ryan-reynolds-can-easily-sell-you-phone-plans\/"},"modified":"2025-06-18T21:50:37","modified_gmt":"2025-06-18T21:50:37","slug":"how-donald-trump-and-ryan-reynolds-can-easily-sell-you-phone-plans","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=300965","title":{"rendered":"How Donald Trump and Ryan Reynolds can easily sell you phone plans"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">With <a href=\"https:\/\/www.smartlessmobile.com\/\">a new wireless brand<\/a> from the hosts of <em>SmartLess<\/em> emerging last week, and the debut of <a href=\"https:\/\/www.theverge.com\/tech\/687574\/trump-mobile-plan-bad-deal\">Trump Mobile<\/a> this week, it sure seems like there\u2019s a hot new trend in Celebrities Selling Things: phone service. How did it come to this? Why can\u2019t they just stick to tequila? I talked to a couple of experts about the situation, and it\u2019s not <em>entirely<\/em> the Deadpool actor\u2019s fault. But also: it is kind of his fault.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">To be clear, none of these celebrities \/ political figures are building new cell networks from scratch. What they\u2019re launching are Mobile Virtual Network Operators, or MVNOs. These are companies that buy wireless service from the three big US carriers and re-sell it. It\u2019s a business model that has existed for decades, <a href=\"https:\/\/www.techsponential.com\/\">Techsponential analyst Avi Greengart<\/a> tells me. \u201cThey address market segments that carriers can\u2019t or don\u2019t want to address with their main brands,\u201d he says. Older customers, people whose first language isn\u2019t English, people with bad credit \u2014 they\u2019re all prime targets for MVNOs.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">It\u2019s an attractive arrangement for the big carriers since they may have extra network capacity that would otherwise go unused. \u201cThey get a guaranteed return on their network investment,\u201d Greengart says. \u201cIf you\u2019re T-Mobile for example, you might have spare capacity on the network that you\u2019ve built. So it makes sense to basically rent some of it out.\u201d<\/p>\n<\/div>\n<div>\n<div class=\"duet--article--article-pullquote qnnwq0\">\n<p class=\"duet--article--dangerously-set-cms-markup qnnwq2 _1xwtict9\">\u201cMint Mobile proved that you could build the business if you could generate your own audience.\u201d<\/p>\n<\/div>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">MVNOs may be decades old, but I can\u2019t shake the feeling that I\u2019ve been hearing about them a lot more recently. Gerrit Schneemann at <a href=\"https:\/\/www.counterpointresearch.com\/\">Counterpoint Research<\/a> says that 5G may be partially behind that. The additional capacity that 5G allows compared to LTE is helping more MVNOs get off the ground. \u201cHaving 5G networks available, you have the capacity to actually run these [MVNOs] and to some extent, may not be as capacity constrained in some places,\u201d Schneemann says.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">On top of that, MVNOs are more attractive to customers than ever. The rise of eSIM technology has also helped reduce the friction in signing up for an MVNO, Schneemann says. Also, since we\u2019re handling more and more of the services we use every day strictly online, people are also probably more willing to sign up for an MVNO than they were five or six years ago.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">And then there\u2019s the Ryan Reynolds of it all. In 2019 he <a href=\"https:\/\/www.theverge.com\/tldr\/2019\/11\/25\/20982199\/ryan-reynolds-mint-mnvo-t-mobile-ownership-deadpool-detective-pikachu\">bought an ownership stake in Mint Mobile<\/a>, an MVNO using the T-Mobile network, and became the brand\u2019s spokesperson. The combination of clever ads and a unique pricing model won a lot of people over and turned it into a lucrative venture for Reynolds, who <a href=\"https:\/\/www.theverge.com\/2023\/3\/15\/23641178\/tmobile-mint-mobile-ryan-reynolds-wireless-acquisition\">sold the business to T-Mobile<\/a> \u2014 the company that was already running Mint\u2019s network \u2014 in a deal worth up to $1.35 billion. Greengart thinks that was a tipping point for the MVNO business, or at least, the celebrities-backing-MVNOs business. \u201cMint Mobile proved that you could build the business if you could generate your own audience \u2026 And that has attracted other people who have or can create audiences.\u201d<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">That\u2019s how we wound up living in a world where the President\u2019s family\u2019s company sells wireless service, which I don\u2019t think is a scenario any of the Founding Fathers could have foreseen. And as weird as that concept is, Greengart thinks it\u2019s kind of a natural fit for Trump\u2019s whole business ethos. \u201cThe Trump Organization is a branding operation, even in real estate.\u201d He points to <a href=\"https:\/\/www.washingtonpost.com\/graphics\/world\/trump-worldwide-licensing\/\">the company\u2019s licensing business model<\/a> of charging developers to use the Trump name on their projects \u2014 without having to risk its own money on it. \u201cThat\u2019s kind of what an MVNO is,\u201d Greengart adds.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Where there\u2019s a captive audience, there\u2019s a marketing opportunity; so the saying goes. Or something like that. Either way, I don\u2019t think this is the last time we\u2019ll hear from a public figure ready to sell us wireless service. Guess we have Ryan Reynolds to thank for that.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>With a new wireless brand from the hosts of SmartLess emerging last week, and the debut of Trump Mobile this week, it sure seems like there\u2019s a hot new trend in Celebrities Selling Things: phone service. How did it come to this? Why can\u2019t they just stick to tequila? I talked to a couple of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":300966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12020],"tags":[12544,2709,14875,10039,1255,5770,10930,3702,13866,2987,5107,1175],"dealstore":[],"offerexpiration":[],"class_list":["post-300965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-5g-technology","tag-5g","tag-donald","tag-easily","tag-mobile","tag-phone","tag-plans","tag-report","tag-reynolds","tag-ryan","tag-sell","tag-tech","tag-trump"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Donald Trump and Ryan Reynolds can easily sell you phone plans - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=300965\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Donald Trump and Ryan Reynolds can easily sell you phone plans - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"With a new wireless brand from the hosts of SmartLess emerging last week, and the debut of Trump Mobile this week, it sure seems like there\u2019s a hot new trend in Celebrities Selling Things: phone service. 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