{"id":299793,"date":"2025-06-18T01:06:54","date_gmt":"2025-06-18T01:06:54","guid":{"rendered":"https:\/\/peraltafinancing.com\/uncategorized\/attracting-engaging-high-pos-velvet-chainsaw\/"},"modified":"2025-06-18T01:06:54","modified_gmt":"2025-06-18T01:06:54","slug":"attracting-engaging-high-pos-velvet-chainsaw","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=299793","title":{"rendered":"Attracting & Engaging High-Po\u2019s – Velvet Chainsaw"},"content":{"rendered":"


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Annual conferences can be a valuable platform for helping your attendees \u2014 and their organizations \u2014 develop and retain future leaders, aka \u201chi-po\u2019s.\u201d<\/p>\n

According to the Forbes Human Resources Council Expert Panel<\/a>, a modern high-po (high-potential) workforce strategy involves more than having a list of candidates for succession planning. \u201cIt is about having actively engaging discussions and preparing your people through experiences, exposure, and education programs<\/em> to give them the opportunities to grow and be better prepared for future positions.\u201d I\u2019ve added the italics to underscore how this strategy aligns with the DNA of most conference program elements \u2014 to offer opportunities for high-po\u2019s to be immersed in a professional experience, gain exposure, make connections, and to learn.<\/p>\n

If your industry was impacted by early retirements and career jumping during the pandemic, a multi-pronged, high-po strategy should yield the best results for succession planning for your participants\u2019 organizations and sweeten the deal for them to attend your events. Here are three ways to get started:<\/p>\n

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  1. Emerging Leaders \u2014 <\/strong>Ideally this is a year-round program with the greatest benefits delivered in person at your conference. A good example of this is PCMA\u2019s 20 in Their Twenties<\/a> program, in which a new cohort is selected each year. Participants end up forming bonds within their class \u2014 and among those in prior years \u2014 that extend well beyond the leadership development program and grow into lifetime friendships. Their Convening Leaders in-person conference experience includes a NextUp! breakfast where they network with long-time PCMA volunteer leaders like me, who want to give back to the profession.<\/li>\n
  2. Mentor Programs<\/strong> \u2014 Some of the most effective programs I\u2019ve seen are connected to the special interest groups (SIGs) of an association. These are often micro-communities who support each other throughout the year and meet at in-person events. The most successful mentor programs are those in which being asked to be a mentor is considered an honor and is taken seriously. Mentor programs that are limited to the annual conference are often best for first-timers \u2014 not for the more desired high-po\u2019s.<\/li>\n
  3. Co-worker Invitation<\/strong> \u2014 A common attribute of loyal or regular attendees, usually identified in an annual meeting audience analysis, is that they also are active committee, task force, or board members for the organization hosting the event. One of the drivers for them to attend is to fulfill their volunteer leader obligations.<\/li>\n<\/ol>\n

    Identify the attributes of your most-engaged volunteer leaders \u2014 perhaps they\u2019ve served on a committee and attended each of the past three years\u2019 events. Develop a compelling offer for them, as both an invitation and personal thank-you for their service, to bring a future or emerging leader from their organization. The offer should include special access for both to attend and network together. A financial incentive should also be considered.<\/p>\n

    High-Po\u2019s and PD Budgets<\/strong><\/p>\n

    One of our key learnings from studying successful women\u2019s conferences is that high-po\u2019s may not be eligible for budget approval for attending a conference, but their director does have a professional development budget. In this example, experienced women leaders can help advance a high-po\u2019s career \u2014 and strengthen their loyalty to their employer \u2014 by pulling them up and bringing them to the event. They will, however, likely need your help with initial funding.<\/p>\n

    On the Web:<\/strong> The Academy to Innovate HR developed the \u201c9 Box Grid: A Practioners Guide,\u201d to help identify high-po\u2019s. You can access the guide and free template at aihr.com\/blog\/9-box-grid\/<\/a>.<\/p>\n

    Adapted from Dave\u2019s Forward Thinking column in\u00a0<\/em>PCMA\u2019s Convene<\/a>. Reprinted with permission of\u00a0<\/em>Convene, the magazine of the Professional Convention Management Association. \u00a92024.<\/em><\/p>\n

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    \n <\/a>\n <\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

    Annual conferences can be a valuable platform for helping your attendees \u2014 and their organizations \u2014 develop and retain future leaders, aka \u201chi-po\u2019s.\u201d According to the Forbes Human Resources Council Expert Panel, a modern high-po (high-potential) workforce strategy involves more than having a list of candidates for succession planning. \u201cIt is about having actively engaging […]<\/p>\n","protected":false},"author":1,"featured_media":299794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131720],"tags":[11234,9896,19042,131721,1988],"dealstore":[],"offerexpiration":[],"class_list":["post-299793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attendance-marketing","tag-attracting","tag-chainsaw","tag-engaging","tag-highpos","tag-velvet"],"yoast_head":"\nAttracting & Engaging High-Po\u2019s - Velvet Chainsaw - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=299793\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Attracting & Engaging High-Po\u2019s - 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