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After acquiring Fox Friday Brewing<\/a> in May, Mountain Culture has shared plans which will see the Blue Mountains-based brewery expand its hospitality footprint nationally.<\/strong><\/p>\n Having entered voluntary administration in April this year, Mountain Culture acquired Fox Friday Brewing and its associated assets \u2013 including taprooms in Hobart, Melbourne and Perth, the award-winning Carwyn Cellars and the Moonah Hotel & Cellars in Hobart.<\/p>\n Mountain Culture has now announced that it will rebrand the two Fox Friday venues in Melbourne and Hobart and take over brewing operations for both sites. Fox Friday Richmond Brewpub will be rebranded as Mountain Culture Melbourne, while Fox Friday Hobart Taproom will transition to Mountain Culture Hobart.<\/p>\n The transition is expected to happen in July, and until then, both venues will continue to operate as Fox Friday branded venues while Mountain Culture makes its way onto taps and into fridges.<\/p>\n The brewery intends to retain the majority of staff across both sites, with the takeover of the two venues and breweries allowing Mountain Culture to better service existing and growing demand for its beers in both states. The two sites will also allow for local customer collaborations and unique limited releases.<\/p>\n DJ McCready, CEO and Co-founder of Mountain Culture, describes the deal as a bold move.<\/p>\n \u201cWe started as a humble brewpub in Katoomba and it\u2019s never lost on us that the fans we first met there are what built this brand into what it is today. Buying Fox Friday\u2019s assets gives us a chance to create new fans and most importantly, new local communities. Connecting with them in the most authentic way possible\u2026 in person, at our pub.<\/p>\n \u201cMelbourne is quickly catching up to Sydney as our biggest city. We already have a big team down there and capitalising on that with an incredible venue in Richmond just made sense. We now have the chance to build a really special authentic community around this pub and create personal relationships with our drinkers there. Of course we can\u2019t wait to get everyone in there, open the roof and throw a big ol\u2019 Mountain Culture party.\u201d<\/p>\n Also in Hobart, Mountain Culture intends to continue operating the Moonah Hotel & Cellars as it is.<\/p>\n \u201cHarriet and I both love Tassie,\u201d says McCready. \u201cIn some ways it has similarities to the Blue Mountains and I can\u2019t wait to take my bike down there and get to know the locals. Everyone has been so welcoming since the announcement and again we\u2019ll be looking to work with all the locals to build something special that they can be proud of.<\/p>\n \u201cLook out for lots of exciting local collaborations and events to come, including our first year as the official beer of Red Bull Hardline.\u201d<\/p>\n In November last year, Mountain Culture celebrated the opening of Mountain Culture Redfern<\/a> \u2013 the group\u2019s first inner-city venue, with the three new venues indicating the brewery\u2019s interest in further expanding its hospitality portfolio.<\/p>\nChanging hands<\/h3>\n