{"id":298942,"date":"2025-06-17T13:39:00","date_gmt":"2025-06-17T13:39:00","guid":{"rendered":"https:\/\/peraltafinancing.com\/airline\/a-new-era-in-business-class-comfort\/"},"modified":"2025-06-17T13:39:00","modified_gmt":"2025-06-17T13:39:00","slug":"a-new-era-in-business-class-comfort","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=298942","title":{"rendered":"A New Era in Business Class Comfort"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>ANA has long been an airline unafraid of pushing the envelope when it comes to premium cabin design. From its understated, elegant service to its award-winning business-class suite, THE Room, the airline has consistently carved out a distinct identity in the skies. Now, working in close collaboration with Acumen Design Associates and Safran Seats, ANA is introducing the next chapter in its design evolution \u2013 THE Room FX. <\/p>\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo\">\n<div class=\"wp-block-embed__wrapper\">\n<p><iframe loading=\"lazy\" title=\"250609_Acumen_ANA_VIDEO_4K_v2\" src=\"https:\/\/player.vimeo.com\/video\/1092836412?dnt=1&amp;app_id=122963\" width=\"900\" height=\"506\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\"><\/iframe><\/p>\n<\/div>\n<\/figure>\n<p>This bold new concept is an evolution of ANA\u2019s 777 \u2018THE Room\u2019 but distills it into an even more thoughtful and flexible form, albeit this could be a love it or hate it moment for the airline, because it\u2019s doing away with one of business class\u2019s most familiar features: the recline.<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/06\/250529busstillsdelivery4kcabin0004-w1680401.5x.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"45254\" data-permalink=\"https:\/\/thedesignair.net\/2025\/06\/17\/ana-launches-the-room-fx-for-787-fleet\/250529busstillsdelivery4kcabin0004-w16801-5x\/\" data-orig-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/06\/250529busstillsdelivery4kcabin0004-w1680401.5x.jpg\" data-orig-size=\"2520,1417\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"250529busstillsdelivery4kcabin0004-w1680@1.5x\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/06\/250529busstillsdelivery4kcabin0004-w1680401.5x.jpg?w=300\" data-large-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/06\/250529busstillsdelivery4kcabin0004-w1680401.5x.jpg?w=900\" width=\"900\" height=\"506\" src=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/06\/250529busstillsdelivery4kcabin0004-w1680401.5x.jpg?w=900\" alt=\"Interior view of ANA's new business class cabin featuring THE Room FX, showcasing individual suites with large screens and privacy partitions.\" class=\"wp-image-45254\"\/><\/a><\/figure>\n<p>At first glance, THE Room FX bears more than a passing resemblance to its predecessor. There\u2019s the same generously wide suite structure, sliding privacy doors, and warm, architectural finishes that blend Japanese restraint with international polish. But dig a little deeper, and it becomes clear that this is a complete reimagining of the way passengers experience comfort in the sky.<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/06\/250529busstillsdelivery4kcabin0012-w2500402x.jpg\"><img decoding=\"async\" data-attachment-id=\"45255\" data-permalink=\"https:\/\/thedesignair.net\/2025\/06\/17\/ana-launches-the-room-fx-for-787-fleet\/250529busstillsdelivery4kcabin0012-w25002x\/\" data-orig-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/06\/250529busstillsdelivery4kcabin0012-w2500402x.jpg\" data-orig-size=\"5000,2811\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"250529busstillsdelivery4kcabin0012-w2500@2x\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/06\/250529busstillsdelivery4kcabin0012-w2500402x.jpg?w=300\" data-large-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/06\/250529busstillsdelivery4kcabin0012-w2500402x.jpg?w=900\" loading=\"lazy\" width=\"900\" height=\"505\" src=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/06\/250529busstillsdelivery4kcabin0012-w2500402x.jpg?w=900\" alt=\"Interior view of ANA's new business class suite, THE Room FX, featuring a large high-definition TV, spacious side console, and cabin design emphasizing comfort and privacy.\" class=\"wp-image-45255\"\/><\/a><\/figure>\n<p>Instead of a traditional seatback recline, THE Room FX introduces what ANA calls \u201cmulti-postural architecture.\u201d The seat shifts into several distinct positions \u2013 upright, relax, and full-flat \u2013 through a series of base and backrest articulations, not by angling backwards in the conventional sense. It\u2019s a concept first made familiar by Finnair\u2019s AirLounge seat, but ANA\u2019s execution feels both more refined and more immersive. The transitions between each mode are smooth and intuitively controlled, allowing passengers to shift posture without the awkward contortions or loud mechanical clunks often associated with recline systems.<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/06\/seat-with-person-w2500402x.jpg\"><img decoding=\"async\" data-attachment-id=\"45259\" data-permalink=\"https:\/\/thedesignair.net\/2025\/06\/17\/ana-launches-the-room-fx-for-787-fleet\/seat-with-person-w25002x\/\" data-orig-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/06\/seat-with-person-w2500402x.jpg\" data-orig-size=\"5000,2811\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"seat-with-person-w2500@2x\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/06\/seat-with-person-w2500402x.jpg?w=300\" data-large-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/06\/seat-with-person-w2500402x.jpg?w=900\" loading=\"lazy\" width=\"900\" height=\"505\" src=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/06\/seat-with-person-w2500402x.jpg?w=900\" alt=\"A passenger seated in the new ANA THE Room FX business-class suite, showcasing a modern and spacious design.\" class=\"wp-image-45259\"\/><\/a><\/figure>\n<p>The bed, when fully deployed, offers a significantly larger flat sleeping surface compared to many traditional seats, and one bonus is that it is free from gaps, dips or awkward pressure points. There\u2019s also an increased sense of spatial generosity: by eliminating the recline shell, THE Room FX carves out extra real estate within the suite itself, resulting in what is likely to be one of the most spacious business-class seats in the sky. In fact, where other carriers get seven rows of Business Class in the 787-9, ANA is placing just six rows. <\/p>\n<figure class=\"wp-block-image alignwide size-large\"><a href=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/06\/250529busstillsdelivery4kcabin0009-w1680401.5x.jpg\"><img decoding=\"async\" data-attachment-id=\"45253\" data-permalink=\"https:\/\/thedesignair.net\/2025\/06\/17\/ana-launches-the-room-fx-for-787-fleet\/250529busstillsdelivery4kcabin0009-w16801-5x\/\" data-orig-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/06\/250529busstillsdelivery4kcabin0009-w1680401.5x.jpg\" data-orig-size=\"2520,1416\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"250529busstillsdelivery4kcabin0009-w1680@1.5x\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/06\/250529busstillsdelivery4kcabin0009-w1680401.5x.jpg?w=300\" data-large-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/06\/250529busstillsdelivery4kcabin0009-w1680401.5x.jpg?w=900\" loading=\"lazy\" width=\"900\" height=\"505\" src=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/06\/250529busstillsdelivery4kcabin0009-w1680401.5x.jpg?w=900\" alt=\"Interior view of ANA's new business class suite, featuring a spacious console with a phone placed on it, an entertainment screen displaying a scenic view, and storage compartments holding headphones and amenities.\" class=\"wp-image-45253\"\/><\/a><\/figure>\n<p>Beyond the seating mechanics, ANA has paid close attention to the supporting details that elevate the passenger experience. A newly enlarged side console provides both tactile presence and functional storage, housing power outlets, wireless charging, a laptop-friendly surface, and convenient stowage areas that are ideal for personal devices or amenity kits. The suite also benefits from a refreshed IFE monitor with an ultra-high-definition 24inch screen and a companion second touchscreen built into the seat\u2019s console for controlling entertainment, lighting, and seat position.<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/06\/250529busstillsdelivery4kcabin0008-w1680401.5x.jpg\"><img decoding=\"async\" data-attachment-id=\"45252\" data-permalink=\"https:\/\/thedesignair.net\/2025\/06\/17\/ana-launches-the-room-fx-for-787-fleet\/250529busstillsdelivery4kcabin0008-w16801-5x\/\" data-orig-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/06\/250529busstillsdelivery4kcabin0008-w1680401.5x.jpg\" data-orig-size=\"2520,1417\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"250529busstillsdelivery4kcabin0008-w1680@1.5x\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/06\/250529busstillsdelivery4kcabin0008-w1680401.5x.jpg?w=300\" data-large-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/06\/250529busstillsdelivery4kcabin0008-w1680401.5x.jpg?w=900\" loading=\"lazy\" width=\"900\" height=\"506\" src=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/06\/250529busstillsdelivery4kcabin0008-w1680401.5x.jpg?w=900\" alt=\"Interior view of ANA's new business class suite, THE Room FX, featuring a sleek design with gray fabric seating, a blue decorative pillow, an integrated side console with controls, and ambient lighting.\" class=\"wp-image-45252\"\/><\/a><\/figure>\n<p>Materials throughout the suite look familiar, and have been carefully selected to reflect ANA\u2019s design ethos \u2014 clean, calming, and quietly luxurious. A mix of soft woven fabrics and wood-effect finishes create a sense of residential familiarity, while still adhering to the brand\u2019s meticulous approach to cleanliness and wear resistance. Subtle ambient lighting reinforces this comfort-forward design, with modulated illumination that adapts to different seating positions and flight phases.<\/p>\n<p>From a technical standpoint, THE Room FX is lighter and more maintenance-friendly than its predecessor, thanks to its simplified mechanical structure. The absence of complex reclining motors and actuators reduces weight, energy consumption, and servicing needs \u2013 a win not only for operational efficiency but also for sustainability targets, but time will tell if the \u2018marmite\u2019 of seats will be a success for the carrier.<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/06\/250529busstillsdelivery4kcabin0014-w1680401.5x.jpg\"><img decoding=\"async\" data-attachment-id=\"45251\" data-permalink=\"https:\/\/thedesignair.net\/2025\/06\/17\/ana-launches-the-room-fx-for-787-fleet\/250529busstillsdelivery4kcabin0014-w16801-5x\/\" data-orig-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/06\/250529busstillsdelivery4kcabin0014-w1680401.5x.jpg\" data-orig-size=\"2520,1417\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"250529busstillsdelivery4kcabin0014-w1680@1.5x\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/06\/250529busstillsdelivery4kcabin0014-w1680401.5x.jpg?w=300\" data-large-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/06\/250529busstillsdelivery4kcabin0014-w1680401.5x.jpg?w=900\" loading=\"lazy\" width=\"900\" height=\"506\" src=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/06\/250529busstillsdelivery4kcabin0014-w1680401.5x.jpg?w=900\" alt=\"Interior view of ANA's THE Room FX business class seat featuring a spacious design with a large entertainment screen, side console, and warm lighting.\" class=\"wp-image-45251\"\/><\/a><\/figure>\n<p>ANA plans to roll out THE Room FX on newly delivered<strong> <\/strong>Boeing 787-9s beginning in FY2026, with at least 16 aircraft in the existing 787-9 fleet receiving retrofits the following year. The initial deployment will focus on long-haul routes to Europe and North America \u2013 key markets where comfort, privacy and product innovation are highly valued by frequent flyers.<\/p>\n<p>For ANA, THE Room FX isn\u2019t just a new seat \u2013 it\u2019s a considered evolution in how passengers live, work and rest at 38,000 feet. By discarding the notion that recline is essential to comfort, ANA has opened the door to a more holistic, posture-based design approach that aligns more closely with how people naturally relax and recharge. It\u2019s a bold move, one that not only reaffirms the airline\u2019s reputation as a design-led innovator but also potentially challenges the entire industry to rethink the future of the business-class experience. <\/p>\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-9649a0d9 wp-block-group-is-layout-grid\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<p><iframe loading=\"lazy\" title=\"Saudia First Class 777-300ER Trip Report\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/DL3GgOrzocg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/figure>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<p><iframe loading=\"lazy\" title=\"Flying Narrowbody! Iberia A321XLR Business Class Trip Report\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/RMtPFok_vkE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/figure>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<p><iframe loading=\"lazy\" title=\"Is it still good? Qatar Airways A380 Business Class Trip Report\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/NymuwLD6Ceo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/figure>\n<\/div>\n<p><em>As I do every year,\u00a0<a href=\"https:\/\/www.paypal.com\/donate\/?cmd=_s-xclick&amp;hosted_button_id=PPBCVE3SFA5N2\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>I ask on your kind support to keep things going<\/strong><\/a>. If you are able to donate \u2013 whatever amount \u2013 it all gets funnelled back in to the site, to keep the site full of content. And I thank you personally for your kind support<\/em>. <\/p>\n<h6 class=\"wp-block-heading\"><a href=\"https:\/\/acumen-da.com\/projects\/the-room-fx\">Images from Acumen<\/a><\/h6>\n<p>\t\t\t<!-- .entry-footer --><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>ANA has long been an airline unafraid of pushing the envelope when it comes to premium cabin design. From its understated, elegant service to its award-winning business-class suite, THE Room, the airline has consistently carved out a distinct identity in the skies. Now, working in close collaboration with Acumen Design Associates and Safran Seats, ANA [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":298943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12028],"tags":[907,6079,498,13170],"dealstore":[],"offerexpiration":[],"class_list":["post-298942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airline","tag-business","tag-class","tag-comfort","tag-era"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A New Era in Business Class Comfort - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=298942\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A New Era in Business Class Comfort - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"ANA has long been an airline unafraid of pushing the envelope when it comes to premium cabin design. From its understated, elegant service to its award-winning business-class suite, THE Room, the airline has consistently carved out a distinct identity in the skies. 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