{"id":298505,"date":"2025-06-17T06:19:47","date_gmt":"2025-06-17T06:19:47","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/richard-denney-my-top-tips-for-cannes\/"},"modified":"2025-06-17T06:19:47","modified_gmt":"2025-06-17T06:19:47","slug":"richard-denney-my-top-tips-for-cannes","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=298505","title":{"rendered":"Richard Denney: my Top Tips for Cannes"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/06\/Rich-Denney-Joint-Chief-Creative-Officer-St-Lukes-Landscape-1-1024x684.jpg\" alt=\"\" width=\"1024\" height=\"684\" class=\"aligncenter size-large wp-image-1828698\" srcset=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/06\/Rich-Denney-Joint-Chief-Creative-Officer-St-Lukes-Landscape-1-1024x684.jpg 1024w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/06\/Rich-Denney-Joint-Chief-Creative-Officer-St-Lukes-Landscape-1-300x200.jpg 300w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/06\/Rich-Denney-Joint-Chief-Creative-Officer-St-Lukes-Landscape-1-768x513.jpg 768w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/06\/Rich-Denney-Joint-Chief-Creative-Officer-St-Lukes-Landscape-1-1536x1026.jpg 1536w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/06\/Rich-Denney-Joint-Chief-Creative-Officer-St-Lukes-Landscape-1-2048x1368.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><em>In our final 2025 Top Tips for Cannes (it\u2019s on if you\u2019ve missed it) Richard Denney, joint CCO of <a href=\"https:\/\/www.stlukes.co.uk\/\">St Luke\u2019s<\/a> picks his possible winners. Many thanks to all our contributors.<\/em><\/p>\n<p><strong>Top Tips for Cannes<\/strong><\/p>\n<p><strong>Lynx \u2013 \u2018Catnip\u2019<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"New Lynx with Catnip | Get Apprrrrroved!\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/JOzKwaT70mM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Following last year\u2019s Cannes success with Robbery and Funeral, Lynx has continued its creative resurgence with a campaign that\u2019s equal parts irreverent and culturally sharp. LOLA MullenLowe has once again tapped into the brand\u2019s mischievous DNA, this time launching a limited-edition Lynx variant infused with catnip.<\/p>\n<p>Rooted in the insight that 60% of cat owners wouldn\u2019t date someone their cat doesn\u2019t like, the idea is unexpected, charmingly absurd, and strategically sound. It reframes the classic \u201cLynx Effect\u201d for a new generations, swapping laddish bravado for a more self-aware, tongue-in-cheek tone that feels bang on for today\u2019s audience.<\/p>\n<p>This is more than just a witty product launch. It\u2019s a smart evolution of the brand platform, underpinned by strong cultural insight and executed with confident, distinctive flair. Expect it to pick up recognition across multiple categories, not just for the creative, but for its ability to refresh a legacy brand without losing its edge.<\/p>\n<p><strong>British Heart Foundation \u2013 \u2018England \u2019Til I Died\u2019<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/06\/a_3.png\" alt=\"\" width=\"899\" height=\"600\" class=\"aligncenter size-full wp-image-1828701\" srcset=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/06\/a_3.png 899w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/06\/a_3-300x200.png 300w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/06\/a_3-768x513.png 768w\" sizes=\"auto, (max-width: 899px) 100vw, 899px\"\/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/06\/MixCollage-11-Jun-2024-12-52-PM-1282.jpg\" alt=\"\" width=\"815\" height=\"544\" class=\"aligncenter size-full wp-image-1828702\" srcset=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/06\/MixCollage-11-Jun-2024-12-52-PM-1282.jpg 815w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/06\/MixCollage-11-Jun-2024-12-52-PM-1282-300x200.jpg 300w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/06\/MixCollage-11-Jun-2024-12-52-PM-1282-768x513.jpg 768w\" sizes=\"auto, (max-width: 815px) 100vw, 815px\"\/><\/p>\n<p>The British Heart Foundation is no stranger to powerful, disruptive work and its latest campaign continues that tradition with stark emotional clarity. Best known for the unforgettable Staying Alive spot featuring Vinnie Jones (which took home Gold at Cannes in 2012), the charity has returned with a campaign that\u2019s as timely as it is heartbreaking.<\/p>\n<p>Timed to coincide with the run-up to the 2024 Euros, the campaign sees twelve large-scale murals appear across the UK, each featuring a portrait of a young England football fan alongside the line: \u2018England \u2019til I died.\u2019 The number isn\u2019t arbitrary. It\u2019s a sobering statistic: every week, 12 young people in the UK die suddenly from undiagnosed heart conditions.<\/p>\n<p>The creative is visually striking, contextually relevant, and emotionally resonant. It\u2019s a masterclass in using public space and national moments to drive awareness and spark urgent conversations. This is purpose at its most potent. Clear, courageous, and impossible to ignore.<\/p>\n<p><strong>Burger King \u2013 Bundles of Joy <\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Burger King | Bundles of Joy\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/kFX6lHi6SZs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>BK delivered a Whopper of an idea. Take a simple, human truth, after giving birth, new mums don\u2019t want a salad. They want something far more joyful. After all that hard work, they want a bloody burger. And Burger King built something brilliant around it.<\/p>\n<p>No gimmicks. No overthinking. Just insight, execution, and a brand with the guts to lean in.<\/p>\n<p>The genius lies in how BK let the realness do the heavy lifting. They invited expectant mums to take part in this beautifully honest campaign\u2026and they embraced it. Then BK went one better, setting up a hotline outside hospitals so new mums could get their fix straight away. That\u2019s when you know a brand truly gets it.<\/p>\n<p>It\u2019s emotional without being cheesy, funny without trying too hard, and smart without showing off. And of course, it blew up on social because it actually deserved to.<\/p>\n<p>This one will clean up. And rightly so. Simple, bold, culturally bang-on. You can already hear the jury muttering: \u201cWish I\u2019d done that.\u201d<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>In our final 2025 Top Tips for Cannes (it\u2019s on if you\u2019ve missed it) Richard Denney, joint CCO of St Luke\u2019s picks his possible winners. Many thanks to all our contributors. Top Tips for Cannes Lynx \u2013 \u2018Catnip\u2019 Following last year\u2019s Cannes success with Robbery and Funeral, Lynx has continued its creative resurgence with a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":298506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[22080,130519,4459,3535,213],"dealstore":[],"offerexpiration":[],"class_list":["post-298505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-cannes","tag-denney","tag-richard","tag-tips","tag-top"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Richard Denney: my Top Tips for Cannes - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=298505\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Richard Denney: my Top Tips for Cannes - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"In our final 2025 Top Tips for Cannes (it\u2019s on if you\u2019ve missed it) Richard Denney, joint CCO of St Luke\u2019s picks his possible winners. Many thanks to all our contributors. Top Tips for Cannes Lynx \u2013 \u2018Catnip\u2019 Following last year\u2019s Cannes success with Robbery and Funeral, Lynx has continued its creative resurgence with a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=298505\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-17T06:19:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/Copy-of-SCM-ed-image-1466x710-2024-10-03T100816.073.webp.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1466\" \/>\n\t<meta property=\"og:image:height\" content=\"710\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=298505#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=298505\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Richard Denney: my Top Tips for Cannes\",\"datePublished\":\"2025-06-17T06:19:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=298505\"},\"wordCount\":568,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=298505#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/Copy-of-SCM-ed-image-1466x710-2024-10-03T100816.073.webp.webp\",\"keywords\":[\"Cannes\",\"Denney\",\"Richard\",\"Tips\",\"Top\"],\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=298505#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=298505\",\"url\":\"https:\/\/fivemor.com\/?p=298505\",\"name\":\"Richard Denney: my Top Tips for Cannes - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=298505#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=298505#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/Copy-of-SCM-ed-image-1466x710-2024-10-03T100816.073.webp.webp\",\"datePublished\":\"2025-06-17T06:19:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=298505#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=298505\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=298505#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/Copy-of-SCM-ed-image-1466x710-2024-10-03T100816.073.webp.webp\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/Copy-of-SCM-ed-image-1466x710-2024-10-03T100816.073.webp.webp\",\"width\":1466,\"height\":710},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=298505#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Richard Denney: my Top Tips for Cannes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Richard Denney: my Top Tips for Cannes - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=298505","og_locale":"en_US","og_type":"article","og_title":"Richard Denney: my Top Tips for Cannes - Som2ny Network","og_description":"In our final 2025 Top Tips for Cannes (it\u2019s on if you\u2019ve missed it) Richard Denney, joint CCO of St Luke\u2019s picks his possible winners. Many thanks to all our contributors. Top Tips for Cannes Lynx \u2013 \u2018Catnip\u2019 Following last year\u2019s Cannes success with Robbery and Funeral, Lynx has continued its creative resurgence with a [&hellip;]","og_url":"https:\/\/fivemor.com\/?p=298505","og_site_name":"Som2ny Network","article_published_time":"2025-06-17T06:19:47+00:00","og_image":[{"width":1466,"height":710,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/Copy-of-SCM-ed-image-1466x710-2024-10-03T100816.073.webp.webp","type":"image\/webp"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=298505#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=298505"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"Richard Denney: my Top Tips for Cannes","datePublished":"2025-06-17T06:19:47+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=298505"},"wordCount":568,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=298505#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/Copy-of-SCM-ed-image-1466x710-2024-10-03T100816.073.webp.webp","keywords":["Cannes","Denney","Richard","Tips","Top"],"articleSection":["Advertising"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=298505#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=298505","url":"https:\/\/fivemor.com\/?p=298505","name":"Richard Denney: my Top Tips for Cannes - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=298505#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=298505#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/Copy-of-SCM-ed-image-1466x710-2024-10-03T100816.073.webp.webp","datePublished":"2025-06-17T06:19:47+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=298505#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=298505"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=298505#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/Copy-of-SCM-ed-image-1466x710-2024-10-03T100816.073.webp.webp","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/Copy-of-SCM-ed-image-1466x710-2024-10-03T100816.073.webp.webp","width":1466,"height":710},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=298505#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"Richard Denney: my Top Tips for Cannes"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/298505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=298505"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/298505\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/298506"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=298505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=298505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=298505"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=298505"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=298505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}