{"id":297897,"date":"2025-06-16T23:00:29","date_gmt":"2025-06-16T23:00:29","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/meta-hints-at-new-oakley-branded-smart-glasses\/"},"modified":"2025-06-16T23:00:29","modified_gmt":"2025-06-16T23:00:29","slug":"meta-hints-at-new-oakley-branded-smart-glasses","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=297897","title":{"rendered":"Meta Hints at New Oakley-Branded Smart Glasses"},"content":{"rendered":"


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After Snapchat announced that it\u2019s planning to launch its own AR glasses to consumers next year<\/a>, Meta has hinted at the next stage for its smart glasses, with the next iteration of its AI-powered wearables set to be launched later this week.<\/span><\/span><\/span><\/span><\/span><\/p>\n

A new \u201cOakley\/Meta\u201d profile has been launched on Instagram<\/a>, teasing a June 20th launch date for a collaborative offering from the pair.<\/span><\/span><\/span><\/span><\/span><\/p>\n

You can also sign-up for updates on the pairing<\/a>.<\/span><\/span><\/span><\/span><\/span><\/p>\n

There\u2019s not a heap to go on at this stage, but the video seemingly points to the coming, updated variation of Meta\u2019s Ray Ban smart glasses, which were first reported earlier this year<\/a>.<\/span><\/span><\/span><\/span><\/span><\/p>\n

Back in January, Bloomberg reported<\/a> that Meta <\/span><\/span>was working on a new version of its smart glasses that would be aimed specifically at athletes, with new data tracking elements to help improve performance feedback.<\/span><\/span><\/span><\/span><\/span><\/p>\n

Meta\u2019s athletic sunglasses will reportedly be based on Oakley\u2019s \u201cSphaera\u201d style<\/span><\/a>, and will come with a single camera, in the center of the frame, in order to reduce weight.<\/span><\/span><\/span><\/span><\/span><\/p>\n

\"Oakley<\/div>\n

Oakley is owned by EssilorLuxottica, the same company that owns Ray Ban, which Meta has already partnered with on its first smart glasses. Meta also reportedly <\/span><\/span><\/span><\/span>invested in the company last year<\/span><\/span><\/span><\/span><\/a>, solidifying that partnership, which will give Meta direct access to the company\u2019s most popular frames and styles when developing its glasses models.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Which is expected to result in this new offering, which could further expand the market demand for Meta\u2019s AI glasses, by branching into fitness tracking. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Meta\u2019s initial Ray Ban glasses have proven popular, with over 2 million units sold thus far<\/a>, and production is now being ramped up to meet demand. The integration of conversational AI<\/a> has helped to propel sales, by latching onto the latest tech trend, while also solidifying Meta\u2019s production pipeline, with a view to the next stage of wearable sales.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Which will eventually also include Meta\u2019s own AR glasses. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Meta CEO Mark Zuckerberg has repeatedly noted that, in his view, digital glasses will eventually replace phones as the connective device of choice<\/a>, and as such, Meta\u2019s looking to build out its wearable production process, in order to meet both this initial stage of interest, and the next developments.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Meta\u2019s AR glasses are expected to be launched in 2027, and by that time, Meta\u2019s smart glasses will likely have a much more significant market presence, paving the way for the next offering to reach millions of retail stores. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

And if Meta can also boost the appeal of such with a wider breadth of users, including runners and athletes, this could be another smart step to boost interest in its wearable offerings. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

We\u2019ll know more later this week, when the Meta\/Oakley announcement goes live. \u00a0<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n