{"id":297685,"date":"2025-06-16T20:23:57","date_gmt":"2025-06-16T20:23:57","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/viagras-emotional-rebrand-wins-the-cannes-lions-pharma-grand-prix\/"},"modified":"2025-06-16T20:23:57","modified_gmt":"2025-06-16T20:23:57","slug":"viagras-emotional-rebrand-wins-the-cannes-lions-pharma-grand-prix","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=297685","title":{"rendered":"Viagra\u2019s Emotional Rebrand Wins the Cannes Lions Pharma Grand Prix"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>The sexual wellness brand\u2019s cinematic campaign led the Health category winners at Cannes. Other Grand Prix honors went to Unilever\u2019s Vaseline and a bold nonprofit awareness push for herpes education.<\/p>\n<h4 class=\"wp-block-heading\">Pharma Lions<\/h4>\n<p>Viagra won the Grand Prix in the Pharma category.<\/p>\n<p>The \u201cMake Love Last\u201d campaign by Ogilvy Shanghai and Viatris repositions Viagra with an emotional, cinematic narrative focused on intimacy and long-term relationships. The campaign marks a departure from more clinical or humor-driven approaches and was praised for its film craft and cultural sensitivity.<\/p>\n<h4 class=\"wp-block-heading\">Health and Wellness Lions<\/h4>\n<p>Unilever\u2019s Vaseline won the Grand Prix in Health and Wellness.<\/p>\n<p>The \u201cVaseline Verified\u201d campaign, led by Ogilvy Singapore, used social media creators to combat skincare misinformation online. The effort stood out for addressing health literacy in underserved communities and using platform-native storytelling to restore trust in science.<\/p>\n<h4 class=\"wp-block-heading\">Health Grand Prix for Good<\/h4>\n<p>The New Zealand Herpes Foundation won the Grand Prix for Good.<\/p>\n<p>\u201cThe Best Place in the World to Have Herpes,\u201d developed by Finch and Motion Sickness, reframed stigma around sexually transmitted infections through bold humor and transparency. With help from real patients, the campaign used outdoor, digital and long-form content to drive destigmatization and raise awareness globally.<\/p>\n<p>Follow all the Cannes Lions Grand Prix winners <a href=\"https:\/\/www.adweek.com\/category\/cannes-lions\/\" target=\"_blank\">here<\/a>.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The sexual wellness brand\u2019s cinematic campaign led the Health category winners at Cannes. Other Grand Prix honors went to Unilever\u2019s Vaseline and a bold nonprofit awareness push for herpes education. Pharma Lions Viagra won the Grand Prix in the Pharma category. The \u201cMake Love Last\u201d campaign by Ogilvy Shanghai and Viatris repositions Viagra with an [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":297686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[15467,22080,93477,10149,1629,28173,16418,11305,2269,19416,129587,10829],"dealstore":[],"offerexpiration":[],"class_list":["post-297685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-agencies","tag-cannes","tag-cannes-lions","tag-emotional","tag-grand","tag-health-and-wellness","tag-lions","tag-pharma","tag-prix","tag-rebrand","tag-viagras","tag-wins"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Viagra\u2019s Emotional Rebrand Wins the Cannes Lions Pharma Grand Prix - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=297685\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viagra\u2019s Emotional Rebrand Wins the Cannes Lions Pharma Grand Prix - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"The sexual wellness brand\u2019s cinematic campaign led the Health category winners at Cannes. Other Grand Prix honors went to Unilever\u2019s Vaseline and a bold nonprofit awareness push for herpes education. Pharma Lions Viagra won the Grand Prix in the Pharma category. The \u201cMake Love Last\u201d campaign by Ogilvy Shanghai and Viatris repositions Viagra with an [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=297685\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-16T20:23:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/cannes-grand-prix-health-2025.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=297685#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=297685\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Viagra\u2019s Emotional Rebrand Wins the Cannes Lions Pharma Grand Prix\",\"datePublished\":\"2025-06-16T20:23:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=297685\"},\"wordCount\":223,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=297685#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/cannes-grand-prix-health-2025.png\",\"keywords\":[\"Agencies\",\"Cannes\",\"Cannes Lions\",\"Emotional\",\"Grand\",\"Health and Wellness\",\"Lions\",\"pharma\",\"PRIX\",\"rebrand\",\"Viagras\",\"Wins\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=297685#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=297685\",\"url\":\"https:\/\/fivemor.com\/?p=297685\",\"name\":\"Viagra\u2019s Emotional Rebrand Wins the Cannes Lions Pharma Grand Prix - 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