{"id":295998,"date":"2025-06-16T00:33:56","date_gmt":"2025-06-16T00:33:56","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/real-estate\/realreports-launches-customizable-lead-generation-widget\/"},"modified":"2025-06-16T00:33:56","modified_gmt":"2025-06-16T00:33:56","slug":"realreports-launches-customizable-lead-generation-widget","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=295998","title":{"rendered":"RealReports launches customizable lead generation widget"},"content":{"rendered":"


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\u201cPaying a vendor just to display some small bits of property data on your website may have worked in the past, but in today\u2019s market, that\u2019s no longer enough,\u201d James Rogers, co-founder and CEO of RealReports, said in a statement. \u201cBrokerages are still reeling from last year\u2019s commission lawsuits<\/a> and most are looking to cut as many superfluous costs as possible. If your product can\u2019t meaningfully move the needle on ROI, you\u2019re dead on arrival.\u201d<\/p>\n

Rogers added that a key differentiator of the RealReports widget is that it leverages data to capture consumer attention, then converts the traffic into leads.<\/p>\n

\u201cPeople want to know what they don\u2019t know about a home \u2014 it\u2019s the same behavioral psychology that drove the success of [Zillow<\/strong><\/a>\u2018s] Zestimate,\u201d said Zach Gorman<\/a>, co-founder and chief operating officer of RealReports.<\/p>\n

\u201cWe\u2019ve assembled the largest corpus of property information that exists for every home in the country, which is an incredibly compelling reason for a prospective homebuyer to click on the widget and opt-in to learn more. The name of the game for brokerages and agents right now is providing unique value to consumers. Everything we\u2019ve built at RealReports feeds into that need and our lead generation widget is the next logical step forward in our evolution.\u201d<\/p>\n

Rogers claims that one firm that used RealReports\u2019 lead generation widget had its first buyer lead less than 24 hours after launching the widget on its site. <\/p>\n

\u201cThat\u2019s a powerful metric,\u201d he said. \u201cMoreover, it allows us to strike deals with brokerages utilizing the marketing<\/a> budget, which has a very different strategy and operating capacity compared to the general \u2018tech budget\u2019 where we see the purse strings being tightened more and more nowadays.\u201d<\/p>\n

The company\u2019s announcement explains that deploying the widget is simple and can be done with a single line of code, simplifying the onboarding process for brokerage clients.<\/p>\n

\u201cWe have so much in the pipeline for the widget,\u201d Gorman added. \u201cThe framework we\u2019ve built is durable and ready to scale, so we can focus on tapping into other caches of potential to drive even more leads to our brokerage clients and making a real impact on their bottom
line in today\u2019s competitive market.\u201d<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

\u201cPaying a vendor just to display some small bits of property data on your website may have worked in the past, but in today\u2019s market, that\u2019s no longer enough,\u201d James Rogers, co-founder and CEO of RealReports, said in a statement. \u201cBrokerages are still reeling from last year\u2019s commission lawsuits and most are looking to cut […]<\/p>\n","protected":false},"author":1,"featured_media":295999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99],"tags":[26993,14610,2266,97042,86358,10851,4086,17515,93786,127771,3912,127772],"dealstore":[],"offerexpiration":[],"class_list":["post-295998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate","tag-customizable","tag-data-analytics","tag-generation","tag-housing-market-data","tag-hwmember","tag-launches","tag-lead","tag-proptech","tag-real-estate-listings","tag-realreports","tag-technology","tag-widget"],"yoast_head":"\nRealReports launches customizable lead generation widget - 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