![\"Jesse](\"https:\/\/www.davidmeermanscott.com\/hs-fs\/hubfs\/Jesse%20and%20fans.jpg?width=450&height=299&name=Jesse%20and%20fans.jpg\")
When everything is all AI and digital and bot, a genuine human connection is a great way to build fans.\u00a0<\/p>\n
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We crave this connection. The importance of being with other people is hardwired into each of us, a survival technique developed over thousands of generations.<\/p>\n
When we are with our tribe of like-minded people, we feel safe and comfortable.<\/p>\n
Creating fans of your business<\/h2>\n
Are there ways that you can being customers closer to your employees? Or customers closer to each other? How can you develop experiences that showcase humanity?<\/p>\n
For example, my friend Jesse Cole<\/a>, owner of the Savannah Bananas baseball team, is down with the fans at every game. You can\u2019t miss him in his yellow tuxedo \u2013 he doesn\u2019t just wear a yellow tux sometimes, he wears it all the time! The Bananas are all about people and humanity and they sell out every game they play.<\/p>\n Can you hold a client conference like HubSpot INBOUND<\/a> that attracts over 10,000 people in-person each year?<\/p>\n Maybe you can invite customers for a factory tour like Ben & Jerry\u2019s Ice Cream<\/a>?<\/p>\n Or perhaps you can offer your space for private parties like Garage 42<\/a>?<\/p>\n In a digital-first world, shared experiences still win hearts. When people come together, the shared emotions are a powerful driver of fandom and an antidote to the digital world we live in.<\/p>\n
![\"Buy](\"https:\/\/no-cache.hubspot.com\/cta\/default\/413105\/c06eefe9-1f3b-4649-8b93-b27f07707350.png\")
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