{"id":294747,"date":"2025-06-15T10:46:53","date_gmt":"2025-06-15T10:46:53","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/what-it-is-and-when-to-use-it-examples\/"},"modified":"2025-06-15T10:46:53","modified_gmt":"2025-06-15T10:46:53","slug":"what-it-is-and-when-to-use-it-examples","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=294747","title":{"rendered":"What It Is and When to Use It (+ Examples)"},"content":{"rendered":"


\n<\/p>\n

\n

Imagine if your website could rank for every single keyword related to your niche.<\/p>\n

That\u2019s the promise of programmatic SEO.<\/p>\n

It\u2019s how Tripadvisor creates \u201cThings to Do in\u201d pages for countless locations across the globe\u2026<\/p>\n

\"Tripadvisor<\/source><\/picture><\/figure>\n

\u2026and ranks for almost 100K keywords featuring the words \u201cthings to do in\u201d:<\/p>\n

\"Organic<\/source><\/picture><\/figure>\n

But the reality is more nuanced. It\u2019s not a magic trick that\u2019ll instantly drive traffic.<\/p>\n

And we\u2019ve seen programmatic plays go wrong countless times (more on that below).<\/p>\n

The real differentiator nowadays isn\u2019t the ability to create thousands of pages. It\u2019s whether those pages actually deserve<\/strong> to rank.<\/p>\n

In this guide, I\u2019ll show you when programmatic SEO works, when it doesn\u2019t, and how you can build your own winning programmatic SEO strategy.<\/p>\n

What Is Programmatic SEO?<\/h2>\n

Programmatic SEO, also referred to as pSEO, is the systematic creation of content at scale using templates and data to target thousands (sometimes millions) of related search queries. The goal is to drive traffic and revenue through these automatically generated pages.<\/p>\n

Put another way:<\/p>\n

You create landing pages at scale to rank in lots of search results.<\/p>\n

In traditional content marketing<\/a>, you create individual articles targeting specific keywords. With programmatic SEO, you automate page creation based on patterns in search behavior.<\/p>\n

Each page uses the same template structure, layout, and core elements. The only things that change are the keywords you\u2019re targeting.<\/p>\n

\"Keywords\"<\/source><\/picture><\/figure>\n

You use automation to spin up hundreds or thousands of variations. Each one targets different long-tail keywords<\/a> with relatively low competition.<\/p>\n

The goal is to drive traffic, build authority, and generate revenue for your business \u2014 at a volume you couldn\u2019t replicate manually.<\/p>\n

4 Successful Programmatic SEO Examples<\/h2>\n

Use the programmatic SEO examples below to get inspired and understand how to spot patterns that make good candidates for programmatic campaigns.<\/p>\n

1. Wise<\/h3>\n
\"Card<\/source><\/picture><\/figure>\n

Wise is a global financial platform that helps users send, spend, and receive money internationally.<\/p>\n

You\u2019ll see Wise as a common example of programmatic SEO in action, generally for their currency converter pages. But most discussions on the topic don\u2019t properly convey the true scale of Wise\u2019s pSEO play.<\/p>\n

The total number of currency converter pages across Wise\u2019s domain (including across different global subfolders like \/gb\/ and \/us\/) is a whopping 8.5 million<\/strong>.<\/p>\n

Not tens of thousands. Millions of pages. That all look like this:<\/p>\n

\"Wise<\/source><\/picture><\/figure>\n

How do I know there are that many?<\/p>\n

Because Wise\u2019s main sitemap index<\/a> contains 170 individual sitemaps<\/strong> for the currency converter pages alone (it starts at \u201csitemap-0\u201d):<\/p>\n

\"Wise<\/source><\/picture><\/figure>\n

And each of those contains 50K individual URLs (except the last one, which has just under 47K):<\/p>\n

\"One<\/source><\/picture><\/figure>\n

All of which are indexable and canonicalized:<\/p>\n

\"Wise<\/source><\/picture><\/figure>\n

That includes the variants for specific currency amounts.<\/p>\n

That\u2019s right, Wise has created a bunch of pages for various currencies that are prefilled with common amounts of currency to convert. Like \u201c2,000 Maldivian rufiyaas to New Zealand dollars.\u201d<\/p>\n

And they rank:<\/p>\n

\"Google<\/source><\/picture><\/figure>\n

In fact, Wise ranks for tens of thousands of related keywords, including 36.5K that include the word \u201cconvert\u201d:<\/p>\n

\"Organic<\/source><\/picture><\/figure>\n

Wise\u2019s currency conversion pages demonstrate the difference between valuable programmatic content and thin content.<\/p>\n

Each page (like USD to EUR) includes real-time rates, interactive calculators, historical charts, bank comparisons, and transactional capabilities. Not just basic templated text with a CTA.<\/p>\n

Their pages solve real user problems rather than merely existing to capture keywords.<\/p>\n

But that\u2019s not the only way Wise uses programmatic SEO. They also use it for:<\/p>\n

SWIFT codes for businesses (1.25 million pages<\/strong>):<\/p>\n

\"Wise<\/source><\/picture><\/figure>\n

Stock tickers (280K+ pages<\/strong>):<\/p>\n

\"Wise<\/source><\/picture><\/figure>\n

And they also have:<\/p>\n