{"id":294539,"date":"2025-06-15T08:31:44","date_gmt":"2025-06-15T08:31:44","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/how-to-make-people-want-what-you-sell-bolderlouder\/"},"modified":"2025-06-15T08:31:44","modified_gmt":"2025-06-15T08:31:44","slug":"how-to-make-people-want-what-you-sell-bolderlouder","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=294539","title":{"rendered":"How To Make People Want What You Sell \u2014 Bolder&#038;Louder"},"content":{"rendered":"<p> <br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5e4b456edd74ca6a8143df51\/1648486994797-WDCD3JAFTSU08HZZAHLT\/iu-502.jpeg?format=1500w\" \/><\/p>\n<div>\n<p class=\"\" style=\"white-space:pre-wrap;\">It started rolling out ads equating hair-free skin with beauty, health, confidence and \u201cshining glory.\u201d In the process the company has made every Chinese woman more conscious of every stray follicle.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">By \u201ceducating\u201d its customers and encouraging \u201cfuzz phobia,\u201d Veet remains the fastest growing brand in China for its parent company Reckitt Benckiser. Hair remover sales in Asia are rising 20% annually, almost double the rate of women\u2019s razor blades.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">This marketing strategy of getting women to focus on their perceived flaws is not a new one. Actually it\u2019s about as old as the hills, but here\u2019s the reason it\u2019s so effective (not just for women \u2013 but for everyone).<\/p>\n<h4 style=\"white-space:pre-wrap;\">We all base our buying decisions on how an ad, promotion or product makes us\u00a0<strong><em>feel<\/em><\/strong>. Not on what it will do for us.<\/h4>\n<p class=\"\" style=\"white-space:pre-wrap;\">As human beings we are all hard wired to want the same things &#8211;  better health, more money, great popularity, improved appearance, praise from others, more comfort, more leisure time, a happy life. <\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">If your marketing can whip people into a lather by appealing to one of these deep desires \u2013 you\u2019re gold.<\/p>\n<h4 style=\"white-space:pre-wrap;\">It makes no logical sense for Chinese women (who are possibly the least follicly challenged among us), to become the fastest growing users of hair removal cream. <\/h4>\n<p class=\"\" style=\"white-space:pre-wrap;\">Chinese women are not buying based on whether this makes logical sense. They\u2019re buying because of their desire for an improved appearance and happy life. They want to\u00a0<em>feel<\/em>\u00a0beautiful by buying the product.<\/p>\n<h4 style=\"white-space:pre-wrap;\">This isn\u2019t just a woman thing either. Men buy the same way. <\/h4>\n<p class=\"\" style=\"white-space:pre-wrap;\">Think about your neighbor down the street who goes out and buys himself a new Chevy Silverado truck, fully loaded. <\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">He tells himself that it\u2019s because the truck has extremely good towing capacity and a long truck bed and it will be a safe ride for the family. <strong>But his real decision to buy is an emotional one \u2013 he loves the way this big new truck makes him\u00a0<em>feel<\/em>. <\/strong>Tough. Strong. Powerful. <\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>It started rolling out ads equating hair-free skin with beauty, health, confidence and \u201cshining glory.\u201d In the process the company has made every Chinese woman more conscious of every stray follicle. By \u201ceducating\u201d its customers and encouraging \u201cfuzz phobia,\u201d Veet remains the fastest growing brand in China for its parent company Reckitt Benckiser. Hair remover [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":294540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[27249,3794,2987],"dealstore":[],"offerexpiration":[],"class_list":["post-294539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-bolderlouder","tag-people","tag-sell"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Make People Want What You Sell \u2014 Bolder&amp;Louder - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=294539\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Make People Want What You Sell \u2014 Bolder&amp;Louder - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"It started rolling out ads equating hair-free skin with beauty, health, confidence and \u201cshining glory.\u201d In the process the company has made every Chinese woman more conscious of every stray follicle. By \u201ceducating\u201d its customers and encouraging \u201cfuzz phobia,\u201d Veet remains the fastest growing brand in China for its parent company Reckitt Benckiser. 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