{"id":294095,"date":"2025-06-15T03:25:31","date_gmt":"2025-06-15T03:25:31","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/no-humans-needed-machines-will-make-and-distribute-the-ads\/"},"modified":"2025-06-15T03:25:31","modified_gmt":"2025-06-15T03:25:31","slug":"no-humans-needed-machines-will-make-and-distribute-the-ads","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=294095","title":{"rendered":"No Humans Needed: Machines Will Make and Distribute the Ads"},"content":{"rendered":"


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Meta is an advertising-fueled juggernaut. Its fourth quarter income was $48.39 billion, up 21% from the prior year. The company is minting money, and recently, Mark Zuckerberg said his company plans to further disrupt the advertising business with AI-assisted automation.<\/p>\n

According to two articles<\/a> in The Guardian<\/a><\/em>, <\/em>Facebook\u2019s new AI-powered tools will autogenerate an entire ad campaign, including images, video, and text for customers. Zuck described the capability in a recent interview as \u201ca redefinition of the category of advertising. You don\u2019t need any creative, you don\u2019t need any targeting, you don\u2019t need any measurement, except to be able to read the results that we spit out.\u201d<\/p>\n

Zuck later clarified that the tools are mostly meant for small businesses that do not typically work with agencies.<\/p>\n

\u201cIn the future, if you were working with a creative agency to make creative, you\u2019ll probably keep doing that,\u201d he said at the Stripe conference. \u201cIf you aren\u2019t and you\u2019re just hacking something together and throwing it into Meta\u2019s ad system, well, now we\u2019re going to be able to come up with 4,000 different versions of your creative and just test them and figure out which one works best.\u201d<\/p>\n

Four thousand versions sounds like too many, but I\u2019m not a machine. Maybe it\u2019s the precise number of iterations required to get it right (and something far beyond human reach). Maybe.<\/p>\n

This might be a good time to remind the reader that Bob Hoffman\u2019s May 3rd newsletter says<\/a>:<\/p>\n

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If there\u2019s anyone in the world who knows how pathetically weak, timid, and feckless the advertising industry has become it\u2019s Mark Zuckerberg.<\/p>\n

Zuckerberg has bullied, conned, outsmarted, and intimidated the ad industry for over a decade. God only knows how much business he\u2019s taken from these marketing geniuses \u2014 who don\u2019t even have a hint of a strategy to defend their business. Today the ad industry is little more than the sales arm for Facebook and the rest of the adtech crime syndicate.<\/p>\n<\/blockquote>\n

I love the righteous fight in Bob\u2019s words and his challenge to think and act strategically in the face of radical change. I am also interested in what current practitioners believe and are saying. They\u2019re more moderate in their assessments.<\/p>\n

Patrick Garvey, the co-founder of the independent agency We Are Pi,<\/a> said, \u201cIt\u2019s not the death of agencies. It\u2019s the death of outdated agency models.\u201d He is supportive of small businesses benefiting from the changes, but says Meta\u2019s approach to AI is akin to the \u201cfast food of advertising.\u201d<\/p>\n

Another intelligent person, Penny Langenfeld of DoubleVerify,<\/a> told Campaign Asia:<\/a><\/em><\/p>\n

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I don\u2019t believe Meta\u2019s AI tools will fully enable brands to bypass agencies. While AI can streamline ad creation and targeting, it still falls short in areas that require deep human insight like brand storytelling, nuanced audience understanding, and long-term strategic planning. These are core strengths agencies continue to bring to the table.<\/p>\n<\/blockquote>\n

I believe Garvey and Langenfeld speak for countless professionals who, despite the obstacles, continue to do their best, producing the most ethical and effective work possible for clients in their care. Also, Facebook has been a massive part of the media landscape for two decades now. The way forward isn\u2019t around (Facebook), it\u2019s through.<\/p>\n

Automation, imitation, and iteration are real, and maybe the agency business needn\u2019t be bothered about such things. Langenfeld reminds us that \u201cbrand storytelling, nuanced audience understanding, and long-term strategic planning\u201d is still a great business and the core of what high-quality agencies offer.<\/p>\n

FB is going to do its AI dance, and smart, caring brand guardians will do theirs. These are parallel worlds under the wide banner of Advertising. Machine-made ad campaigns are a thing today, but not necessarily a thing for human ad makers to be particularly frightened of. On the other hand, leaders of SMBs who purchase these synthetic campaigns (meant to appeal to real people) may have plenty of reasons to bring their concerns forward in due time. Time and their return on investment will tell.<\/p>\n

Related<\/em><\/h3>\n<\/p>\n
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Discover more from Adpulp<\/h3>\n

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Meta is an advertising-fueled juggernaut. Its fourth quarter income was $48.39 billion, up 21% from the prior year. The company is minting money, and recently, Mark Zuckerberg said his company plans to further disrupt the advertising business with AI-assisted automation. According to two articles in The Guardian, Facebook\u2019s new AI-powered tools will autogenerate an entire […]<\/p>\n","protected":false},"author":1,"featured_media":294096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[14239,25917,18867,6275,9273],"dealstore":[],"offerexpiration":[],"class_list":["post-294095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-ads","tag-distribute","tag-humans","tag-machines","tag-needed"],"yoast_head":"\nNo Humans Needed: Machines Will Make and Distribute the Ads - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=294095\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No Humans Needed: Machines Will Make and Distribute the Ads - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Meta is an advertising-fueled juggernaut. 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