{"id":293647,"date":"2025-06-14T22:33:42","date_gmt":"2025-06-14T22:33:42","guid":{"rendered":"https:\/\/peraltafinancing.com\/uncategorized\/the-spotlight-fades-on-celebrity-speakers\/"},"modified":"2025-06-14T22:33:42","modified_gmt":"2025-06-14T22:33:42","slug":"the-spotlight-fades-on-celebrity-speakers","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=293647","title":{"rendered":"The Spotlight Fades on Celebrity Speakers"},"content":{"rendered":"<p> <br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/meetings.skift.com\/wp-content\/uploads\/2025\/06\/a42f0183.jpg?w=1024\" \/><\/p>\n<div id=\"\">\n<p>Planners are increasingly passing on celebrity speakers in favor of subject matter experts who deliver deeper value at lower cost. It\u2019s a shift speaker bureaus are tracking closely.<\/p>\n<p>Mike Taubleb, founder of Promenade Speakers Bureau, said his company has experienced not only a shift away from high-profile speakers with steep fees, but fewer inquiries overall, and longer decision-making lead times.<\/p>\n<p>\u201cSome clients are simply unable to commit to premium fees,\u201d said Taubleb.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-demand-for-celebrity-speakers-declines\"><strong>Demand for Celebrity Speakers Declines<\/strong><\/h2>\n<p>Once a major draw, big-name motivational speakers are no longer a priority, said Ken Holsinger, global events company Freeman\u2019s senior VP of strategy. \u201cAttendees want<a href=\"https:\/\/meetings.skift.com\/2024\/09\/25\/next-gen-fomo-why-actual-face-time-beats-screen-time-for-gen-z\/\"> substance<\/a>, not celebrity,\u201d he said.\u00a0<\/p>\n<p>Only 1% of event attendees want to hear from celebrity speakers, compared with 37% who want to hear from industry experts, according to a Freeman survey of attendees.<\/p>\n<p>\u201cCelebrity speakers will not boost registrations. Unless they\u2019re experts in a relevant vertical, celebrities don\u2019t drive behavior,\u201d said Holsinger.<\/p>\n<p>Freeman\u2019s data reflects what event consultant Lea Worth has seen firsthand. Last year, she surveyed a conference of 1,500 people asking what type of speakers they wanted at their next event.<\/p>\n<p>\u201cCelebrity speakers ranked dead last,\u201d she said.\u00a0 I&#8217;m contracting with a conference company now that has a policy of no celebrity speakers because they&#8217;re too expensive with not enough ROI.\u201d<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-insider-expertise-preferred\">Insider Expertise Preferred<\/h2>\n<p>As expectations shift, companies are increasingly turning to internal talent and senior leaders who can speak authentically to business realities and challenges.<\/p>\n<p>\u201cWhile celebrity speakers can still draw initial intrigue, audiences today, especially in B2B and healthcare spaces, are hungry for real, actionable insights from people who live the business every day,\u201d said Monique Rochard-Marine, head of global commercial services at Cordis who manages the company\u2019s global meetings. \u201cPanels and fireside chats that feel like candid conversations resonate more than polished keynote monologues.\u201c<\/p>\n<p>Some planners see value in a blended approach. \u201cThe value of a celebrity speaker isn\u2019t gone, it just needs to be purposefully aligned to the message and audience. If they can connect to the industry or deliver a deeply human story that supports the business narrative, it still lands. But today, relatability and relevance often outperform star power,\u201d said Rochard-Marine.\u00a0<\/p>\n<p>Ira Ozer, founder of Innovation Meetings, recommends using both types of talent for maximum impact. \u201cOne big-name speaker supplemented by those who know the inner workings of your industry is preferred,\u201d said Ozer.\u00a0<\/p>\n<p>Even confirmed engagements are being canceled. Jim Carroll, a futurist and keynote speaker for more than 30 years, said a recent engagement in San Diego was canceled due to funding cuts.<\/p>\n<p>\u201cThey used someone internally instead,\u201d said Carroll. \u201cThat\u2019s become more common, but often it\u2019s a mistake, because they end up listening to the same old id<\/p>\n<p>To navigate the shifting landscape, Taubleb encourages planners to work closely with their bureaus.<\/p>\n<p>\u201cThere\u2019s still tremendous value in bringing in a professional speaker,\u201d he said. \u201cBut we\u2019re now advocating for cost-effective talent.\u201d<\/p>\n<p>To keep costs low he recommends looking for speakers within driving or train distance and negotiate lower fees. Another tip he offers is to book \u201crising stars\u201d without national name recognition.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Planners are increasingly passing on celebrity speakers in favor of subject matter experts who deliver deeper value at lower cost. It\u2019s a shift speaker bureaus are tracking closely. Mike Taubleb, founder of Promenade Speakers Bureau, said his company has experienced not only a shift away from high-profile speakers with steep fees, but fewer inquiries overall, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":293648,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[125060,110477,97436,125061],"tags":[44067,25623,11318,32874,26500,2790],"dealstore":[],"offerexpiration":[],"class_list":["post-293647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-budgets","category-celebrities","category-event-design","category-speakers","tag-budgets","tag-celebrities","tag-celebrity","tag-fades","tag-speakers","tag-spotlight"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Spotlight Fades on Celebrity Speakers - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=293647\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Spotlight Fades on Celebrity Speakers - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Planners are increasingly passing on celebrity speakers in favor of subject matter experts who deliver deeper value at lower cost. 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