{"id":292121,"date":"2025-06-14T04:11:54","date_gmt":"2025-06-14T04:11:54","guid":{"rendered":"https:\/\/peraltafinancing.com\/uncategorized\/my-freelance-journey-copywriting-blog-content-writing-newsletters\/"},"modified":"2025-06-14T04:11:54","modified_gmt":"2025-06-14T04:11:54","slug":"my-freelance-journey-copywriting-blog-content-writing-newsletters","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=292121","title":{"rendered":"My Freelance Journey | copywriting | blog | content writing | newsletters"},"content":{"rendered":"


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My writing journey<\/strong><\/p>\n

In May of 2019, my first day back from vacation (this is how it always happens right?), I found myself considered irrelevant.<\/p>\n

Wait\u2026what??<\/strong><\/p>\n

The company I worked for many years had hired a much younger HRO who I was now reporting to. She wanted a younger, fresher team that consistently reflected her viewpoint. I can\u2019t say I blame her, it\u2019s her call and what she envisioned for my department was changing course. I \u201cthought\u201d I was evolving as she wished, but now it was evident, I was wrong. So, I was offered early retirement.<\/p>\n

For 12 years I had put my heart and soul into my job. \u00a0I had received many accolades for my work over the years. But now I was considered irrelevant?<\/p>\n

It hurt, it stung, it almost broke me.<\/p>\n

I still had things to say and do! <\/strong><\/p>\n

I was just as passionate about learning, teaching, creating learning journeys as I always had been.<\/p>\n

How did I become a dinosaur??<\/p>\n

Now What?<\/strong><\/p>\n

After processing this change of plans for several weeks, I knew I couldn\u2019t live with my current internal view of being \u201cincapable.\u201d I knew I still had relevant skills and experience to offer that could be useful and appreciated by someone. I just needed to find what specifically those skills were and who needed them.<\/p>\n

Early one morning, as I was drinking my coffee and reading emails, I noticed one from a company called AWAI. It was long and took a while to read, but it painted a picture that stirred something inside me.<\/p>\n

To be honest, it changed my life.<\/p>\n

I had been writing for years! I<\/em> could do this<\/em>!<\/p>\n

My career was spent writing, it was just called something else. It was curriculum and training courses, training documents. All designed to take the recipient on a learning journey. It was to motivate, inspire, and inform in order to teach one common goal \u2013 how to sell.<\/p>\n

What AWAI wanted to teach me was the same thing, only they called it persuasive writing, or copywriting. They painted a rosy picture of sitting on a beach with a laptop, typing away and collecting big checks. It seems too good to be true, and the big money maybe, but it still offered me a path to follow my passion and create income.<\/p>\n

There were five things I KNEW was passionate about:<\/p>\n