{"id":291558,"date":"2025-06-13T21:44:03","date_gmt":"2025-06-13T21:44:03","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-169\/"},"modified":"2025-06-13T21:44:03","modified_gmt":"2025-06-13T21:44:03","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-169","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=291558","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"


\n<\/p>\n

\n

Joe Wagner On The Sale Of Elouan And Plans For The Future<\/h2>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tJune 13, 2025<\/a><\/span><\/p>\n

Yesterday news broke that Joe Wagner\u2019s Copper Cane Wines & Spirits has agreed to sell<\/a> its 130,000-case Elouan brand from Oregon to local player Stoller Wine Group for an undisclosed sum, taking Stoller\u2019s volume up to 300,000 cases annually. Moving forward, Copper Cane intends to focus on its existing California-based portfolio of wines including Quilt, Threadcount, Belle Glos, and <\/em>B\u00f6en<\/em>. SND executive editor Daniel Marsteller spoke with Wagner to hear more. <\/em><\/p>\n

SND:<\/strong> What went into the decision to part with Elouan?<\/p>\n

Wagner:<\/strong> Elouan for us, being a California producer, had its own unique set of challenges, transportation and logistics being one. Labeling limitations was another. And as our Copper Cane portfolio has evolved there\u2019s a complementary nature and storyline between our Quilt, Threadcount, Belle Glos, and B\u00f6en brands, while Elouan continued to operate as an Oregon-focused brand. It did phenomenally well, and we\u2019re really proud of what we were able to achieve with it.<\/p>\n

But as we started talking to people up in Oregon it became apparent that there was a desire for someone like Stoller to take Elouan on, and it fit hand in glove. It\u2019s going to be in the right home, and we\u2019re going to be able to focus on the brands that are here in our back yard that complement each other.<\/p>\n

SND:<\/strong> What are your objectives with the remaining brands in your portfolio?<\/p>\n

Wagner:<\/strong> The focus is really on those core four brands I mentioned. We want to continue to tie together Quilt and Threadcount. If someone is looking for an everyday red wine or Cabernet at $20, they can get that level of quality they expect from Copper Cane in Threadcount. And if they\u2019re looking for something more exemplary of Napa Cab, they can move up to Quilt. (Editor\u2019s note: About 80,000 cases of the flagship Quilt Napa Valley Cabernet Sauvignon were produced for the 2022 vintage, priced at $55 a bottle.)<\/em><\/p>\n

The same is true for moving consumers up and down the price ladder between Belle Glos and B\u00f6en. We want to have a luxury wine in Belle Glos at $50 and then something more approachable at $20. It so happens that those are the price points that are really working for the American consumer.<\/p>\n

SND:<\/strong> How do you see the overall pricing environment evolving so far this year?<\/p>\n

Wagner:<\/strong> Right now it seems it\u2019s hard for people to justify going out and spending $150 or $200 a bottle for the enjoyment of wine when they can find something at a similar level at $50. And I think that those very high price points can dissuade both both existing and new consumers. We\u2019re trying to bolster the confidence level of regular wine consumers. Whether they\u2019re being hit by interest rates cutting into discretionary spending or just uncertainty in the economy, people still want to enjoy the finer things in life, and we want our portfolio to be one of the leaders in providing that.<\/p>\n

SND:<\/strong> What\u2019s your take on the broader industry dynamic in California currently?<\/p>\n

Wagner:<\/strong> There\u2019s a running joke that every winery up and down California is for sale. Changing times call for reassessing your business, and I think that this deal with Elouan really does showcase that there\u2019s still confidence out there about opportunities for wine moving forward. There are people interested in acquiring brands and continuing to build them up. The industry\u2019s not in freefall. We just don\u2019t know exactly how it will look in five years. I think we\u2019re getting close to the bottom, and we\u2019ve just got to hold tight and go forward and market correctly and evolve along with the new consumers and we\u2019ll see this tide lift back up.<\/p>\n

SND:<\/strong> How is your spirits business developing?<\/p>\n

Wagner:<\/strong> We have a Bourbon, rye, single malt, and then we\u2019ve got a brandy and an apple brandy. They\u2019ve been doing well in California, but we don\u2019t have the inventory of aged spirits to expand beyond that. I don\u2019t see a real ramp-up for another two to three years, although we might go into a few other small markets to test in other regions of the U.S. We\u2019ll be very engaged and cautious as we do that so we don\u2019t have any major out of stock issues.<\/p>\n

Subscribe to Shanken News Daily\u2019s Email Newsletter, delivered to your inbox each morning.
\n<\/a><\/p>\n

Tagged : Copper Cane<\/a>, Elouan<\/a>, Joe Wagner<\/a>, Stoller<\/a><\/span><\/p>\n

GET YOUR FIRST LOOK AT 2025 ESTIMATES AND 2030 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2025 IMPACT DATABANK REPORTS<\/span>. CLICK HERE.<\/a><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

Joe Wagner On The Sale Of Elouan And Plans For The Future June 13, 2025 Yesterday news broke that Joe Wagner\u2019s Copper Cane Wines & Spirits has agreed to sell its 130,000-case Elouan brand from Oregon to local player Stoller Wine Group for an undisclosed sum, taking Stoller\u2019s volume up to 300,000 cases annually. Moving […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-291558","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"\nExclusive news and research on the wine, spirits and beer business - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=291558\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exclusive news and research on the wine, spirits and beer business - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Joe Wagner On The Sale Of Elouan And Plans For The Future June 13, 2025 Yesterday news broke that Joe Wagner\u2019s Copper Cane Wines & Spirits has agreed to sell its 130,000-case Elouan brand from Oregon to local player Stoller Wine Group for an undisclosed sum, taking Stoller\u2019s volume up to 300,000 cases annually. Moving […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=291558\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-13T21:44:03+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=291558#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=291558\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Exclusive news and research on the wine, spirits and beer business\",\"datePublished\":\"2025-06-13T21:44:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=291558\"},\"wordCount\":795,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"keywords\":[\"Beer\",\"Business\",\"EXCLUSIVE\",\"NEWS\",\"Research\",\"spirits\",\"Wine\"],\"articleSection\":[\"Alcohol\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=291558#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=291558\",\"url\":\"https:\/\/fivemor.com\/?p=291558\",\"name\":\"Exclusive news and research on the wine, spirits and beer business - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"datePublished\":\"2025-06-13T21:44:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=291558#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=291558\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=291558#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Exclusive news and research on the wine, spirits and beer business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Exclusive news and research on the wine, spirits and beer business - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=291558","og_locale":"en_US","og_type":"article","og_title":"Exclusive news and research on the wine, spirits and beer business - Som2ny Network","og_description":"Joe Wagner On The Sale Of Elouan And Plans For The Future June 13, 2025 Yesterday news broke that Joe Wagner\u2019s Copper Cane Wines & Spirits has agreed to sell its 130,000-case Elouan brand from Oregon to local player Stoller Wine Group for an undisclosed sum, taking Stoller\u2019s volume up to 300,000 cases annually. Moving […]","og_url":"https:\/\/fivemor.com\/?p=291558","og_site_name":"Som2ny Network","article_published_time":"2025-06-13T21:44:03+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=291558#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=291558"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"Exclusive news and research on the wine, spirits and beer business","datePublished":"2025-06-13T21:44:03+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=291558"},"wordCount":795,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"keywords":["Beer","Business","EXCLUSIVE","NEWS","Research","spirits","Wine"],"articleSection":["Alcohol"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=291558#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=291558","url":"https:\/\/fivemor.com\/?p=291558","name":"Exclusive news and research on the wine, spirits and beer business - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"datePublished":"2025-06-13T21:44:03+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=291558#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=291558"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=291558#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"Exclusive news and research on the wine, spirits and beer business"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/291558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=291558"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/291558\/revisions"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=291558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=291558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=291558"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=291558"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=291558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}