{"id":29154,"date":"2025-01-15T17:21:16","date_gmt":"2025-01-15T17:21:16","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/three-ways-to-score-the-ux-of-products-measuringu\/"},"modified":"2025-01-15T17:21:16","modified_gmt":"2025-01-15T17:21:16","slug":"three-ways-to-score-the-ux-of-products-measuringu","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=29154","title":{"rendered":"Three Ways to Score the UX of Products \u2013 MeasuringU"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><a href=\"https:\/\/measuringu.com\/wp-content\/uploads\/2025\/01\/011425Feat.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-43272 size-medium\" src=\"https:\/\/measuringu.com\/wp-content\/uploads\/2025\/01\/011425Feat-300x169.png\" alt=\"feature image with dashboard and three arrows\" width=\"300\" height=\"169\" srcset=\"https:\/\/measuringu.com\/wp-content\/uploads\/2025\/01\/011425Feat-300x169.png 300w, https:\/\/measuringu.com\/wp-content\/uploads\/2025\/01\/011425Feat-1024x576.png 1024w, https:\/\/measuringu.com\/wp-content\/uploads\/2025\/01\/011425Feat-768x432.png 768w, https:\/\/measuringu.com\/wp-content\/uploads\/2025\/01\/011425Feat-600x338.png 600w, https:\/\/measuringu.com\/wp-content\/uploads\/2025\/01\/011425Feat.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\"\/><\/a>Many organizations want a score to quantify the user experience of their products.<\/p>\n<p>Having a score <a href=\"https:\/\/measuringu.com\/ux-measurement-purpose\/\">allows organizations<\/a> to:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-size: 16px;\">Describe whether designs help or hinder an experience.<\/span><\/li>\n<li>See whether designs improve over time.<\/li>\n<li>Compare their users\u2019 experience objectively to competitors or industry standards.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>But often the effort required to generate that score can be onerous. The logistics of empirical evaluations, especially when a company has multiple products, can present many challenges, including:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Participants who are difficult to recruit.<\/li>\n<li>Products that can be difficult to set up in a controlled environment.<\/li>\n<li>Research staff who are already over-committed to existing formative evaluations.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>When you need to score the UX of a product, we recommend these three approaches.<\/p>\n<p>In a task-based benchmark study, users attempt prescribed tasks with the interface being evaluated, typically simulating actual usage in a controlled setting. When conducted in a physical lab, this looks a lot like the classic usability test setup (Figure 1). It\u2019s also possible to run task-based studies remotely, moderated or unmoderated, using a service like our <a href=\"https:\/\/measuringu.com\/muiq\/\">MUiQ<sup>\u00ae<\/sup> platform<\/a>.<\/p>\n<p><a href=\"https:\/\/measuringu.com\/wp-content\/uploads\/2025\/01\/Three-Ways-to-Score-the-UX-of-Products-Figure-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-43230 size-full\" src=\"https:\/\/measuringu.com\/wp-content\/uploads\/2025\/01\/Three-Ways-to-Score-the-UX-of-Products-Figure-1.png\" alt=\"Figure 1: (Left) A classic usability test lab from IBM in the 1970s \u2014 the hairstyles and clothing have changed, but the basic setup has been remarkably stable. (Right) One of MeasuringU\u2019s Denver current labs.\" width=\"1012\" height=\"331\" srcset=\"https:\/\/measuringu.com\/wp-content\/uploads\/2025\/01\/Three-Ways-to-Score-the-UX-of-Products-Figure-1.png 1012w, https:\/\/measuringu.com\/wp-content\/uploads\/2025\/01\/Three-Ways-to-Score-the-UX-of-Products-Figure-1-300x98.png 300w, https:\/\/measuringu.com\/wp-content\/uploads\/2025\/01\/Three-Ways-to-Score-the-UX-of-Products-Figure-1-768x251.png 768w, https:\/\/measuringu.com\/wp-content\/uploads\/2025\/01\/Three-Ways-to-Score-the-UX-of-Products-Figure-1-600x196.png 600w\" sizes=\"auto, (max-width: 1012px) 100vw, 1012px\"\/><\/a><\/p>\n<p class=\"wp-caption-text\" style=\"text-align: left;\"><strong>Figure 1:<\/strong> (Left) A classic usability test lab from IBM in the 1970s\u2014the hairstyles and clothing have changed, but the basic setup has been remarkably stable. (Right) One of MeasuringU\u2019s Denver current labs.<\/p>\n<p>Task-based benchmarking is a great way to quantify the user experience at the task and study level. We\u2019ve benchmarked a lot of interfaces, from physical products (TVs, remote controls, smart glasses) to websites, apps, and even service experiences. We did, after all, write the book on <a href=\"https:\/\/measuringu.com\/book\/benchmarking-the-user-experience\/\">benchmarking<\/a>.<\/p>\n<p>You need access to a working product or a high-level prototype with realistic data (this can be especially hard for some B2B companies) and access to users (also hard for some products). Typically, 5\u201310 tasks are derived that cover the core functionality for each user role or persona included in the study. Metrics include core <a href=\"https:\/\/measuringu.com\/task-based-metrics\/\">task-level metrics<\/a> such as completion rates, task time, and ease. <a href=\"https:\/\/measuringu.com\/guide-to-study-based-ux-metrics\/\">Study-level metrics<\/a> include standardized UX questionnaires and questions such as the <a href=\"https:\/\/measuringu.com\/10-things-sus\/\">SUS<\/a>, <a href=\"https:\/\/measuringu.com\/evolution-of-the-ux-lite\/\">UX-Lite<sup>\u00ae<\/sup><\/a>, <a href=\"https:\/\/measuringu.com\/product\/suprq\/\">SUPR-Q<sup>\u00ae<\/sup><\/a>, and <a href=\"https:\/\/measuringu.com\/nps-ux\/\">NPS<\/a>, plus any custom metrics developed for the study.<\/p>\n<p>In a retrospective benchmark study, participants are asked to recall their most recent experience with an interface and answer related questions, typically by administering a survey. We use this approach for our <a href=\"https:\/\/measuringu.com\/consumer-software-ux2022\/\">consumer<\/a> and <a href=\"https:\/\/measuringu.com\/business-software-ux2022\/\">business<\/a> software benchmark reports. Our regular SUPR-Q industry reports use a mix of retrospective and task-based metrics.<\/p>\n<p>Retrospective benchmarking enables relatively easy collection of attitudinal data (e.g., perceived usability, perceived usefulness, and behavioral intention) but not objective performance data. These types of data are useful not only for benchmarking (Figure 2) but also for the development of statistical measurement models and key-driver analyses. Retrospective surveys also typically include open-ended questions to collect what users liked and disliked about their website experiences. By definition, retrospective studies require access to users who have prior experience with the product they are rating.<\/p>\n<p><a href=\"https:\/\/measuringu.com\/wp-content\/uploads\/2025\/01\/011425SUPRQ.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-43276 size-full\" src=\"https:\/\/measuringu.com\/wp-content\/uploads\/2025\/01\/011425SUPRQ.png\" alt=\"Figure 2: SUPR-Q percentiles for a 2019 retrospective study of pet supplies websites.\" width=\"1280\" height=\"720\" srcset=\"https:\/\/measuringu.com\/wp-content\/uploads\/2025\/01\/011425SUPRQ.png 1280w, https:\/\/measuringu.com\/wp-content\/uploads\/2025\/01\/011425SUPRQ-300x169.png 300w, https:\/\/measuringu.com\/wp-content\/uploads\/2025\/01\/011425SUPRQ-1024x576.png 1024w, https:\/\/measuringu.com\/wp-content\/uploads\/2025\/01\/011425SUPRQ-768x432.png 768w, https:\/\/measuringu.com\/wp-content\/uploads\/2025\/01\/011425SUPRQ-600x338.png 600w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"\/><\/a><\/p>\n<p class=\"wp-caption-text\" style=\"text-align: left;\"><strong>Figure 2:<\/strong> SUPR-Q percentiles for a 2019 retrospective study of <a href=\"https:\/\/measuringu.com\/ux-pets\/\">pet supplies websites<\/a>.<\/p>\n<p>In contrast to the empirical task-based and retrospective methods, PURE is an analytic <a href=\"https:\/\/measuringu.com\/inspection-methods\/\">inspection method<\/a> that <a href=\"https:\/\/measuringu.com\/pure-history\/\">builds on a hundred years<\/a> of human factors research. Essentially, it\u2019s like a <a href=\"https:\/\/measuringu.com\/he-cw\/\">cognitive walkthrough<\/a> with a three-level scoring rubric that <a href=\"https:\/\/measuringu.com\/ux-metrics-pure\/\">correlates with empirical benchmark data<\/a>.<\/p>\n<p>A PURE evaluation starts with the identification of target users or persona and associated critical or top tasks. Next, each task is decomposed into the logical steps this type of user would take to complete the task. Then two or more evaluators independently score the difficulty\/mental effort of each task step using a scoring rubric with three levels (Figure 3).<\/p>\n<p><a href=\"https:\/\/measuringu.com\/wp-content\/uploads\/2025\/01\/Three-Ways-to-Score-the-UX-of-Products-Figure-3-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-43238 size-full\" src=\"https:\/\/measuringu.com\/wp-content\/uploads\/2025\/01\/Three-Ways-to-Score-the-UX-of-Products-Figure-3-1.png\" alt=\"Figure 3: PURE scoring rubric.\" width=\"1501\" height=\"519\" srcset=\"https:\/\/measuringu.com\/wp-content\/uploads\/2025\/01\/Three-Ways-to-Score-the-UX-of-Products-Figure-3-1.png 1501w, https:\/\/measuringu.com\/wp-content\/uploads\/2025\/01\/Three-Ways-to-Score-the-UX-of-Products-Figure-3-1-300x104.png 300w, https:\/\/measuringu.com\/wp-content\/uploads\/2025\/01\/Three-Ways-to-Score-the-UX-of-Products-Figure-3-1-1024x354.png 1024w, https:\/\/measuringu.com\/wp-content\/uploads\/2025\/01\/Three-Ways-to-Score-the-UX-of-Products-Figure-3-1-768x266.png 768w, https:\/\/measuringu.com\/wp-content\/uploads\/2025\/01\/Three-Ways-to-Score-the-UX-of-Products-Figure-3-1-600x207.png 600w\" sizes=\"auto, (max-width: 1501px) 100vw, 1501px\"\/><\/a><\/p>\n<p class=\"wp-caption-text\" style=\"text-align: left;\"><strong>Figure 3:<\/strong> PURE scoring rubric.<\/p>\n<p>The PURE score for a given task is the sum of the scores of all the steps in that task after reconciliation of any differences among the evaluators\u2019 ratings (Figure 4). The overall color for the task and the product is determined by the worst score of a given step within that task and product based on the rationale that no mature consumer product should have a step in which the target user is likely to fail a fundamental task.<\/p>\n<p><a href=\"https:\/\/measuringu.com\/wp-content\/uploads\/2025\/01\/Three-Ways-to-Score-the-UX-of-Products-Figure-4-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-43237 size-full\" src=\"https:\/\/measuringu.com\/wp-content\/uploads\/2025\/01\/Three-Ways-to-Score-the-UX-of-Products-Figure-4-1.png\" alt=\"Figure 4: Example of a PURE scorecard.\" width=\"1501\" height=\"519\" srcset=\"https:\/\/measuringu.com\/wp-content\/uploads\/2025\/01\/Three-Ways-to-Score-the-UX-of-Products-Figure-4-1.png 1501w, https:\/\/measuringu.com\/wp-content\/uploads\/2025\/01\/Three-Ways-to-Score-the-UX-of-Products-Figure-4-1-300x104.png 300w, https:\/\/measuringu.com\/wp-content\/uploads\/2025\/01\/Three-Ways-to-Score-the-UX-of-Products-Figure-4-1-1024x354.png 1024w, https:\/\/measuringu.com\/wp-content\/uploads\/2025\/01\/Three-Ways-to-Score-the-UX-of-Products-Figure-4-1-768x266.png 768w, https:\/\/measuringu.com\/wp-content\/uploads\/2025\/01\/Three-Ways-to-Score-the-UX-of-Products-Figure-4-1-600x207.png 600w\" sizes=\"auto, (max-width: 1501px) 100vw, 1501px\"\/><\/a><\/p>\n<p class=\"wp-caption-text\" style=\"text-align: left;\"><strong>Figure 4:<\/strong> Example of a PURE scorecard.<\/p>\n<p>These methods are examples of three major types of UX studies: behavioral (task-based), attitudinal (retrospective), and analytic\/inspection (PURE).<\/p>\n<p>Table 1 summarizes the pros and cons of these three methods, which range in cost from low (PURE) to high (task-based). They also differ in setup effort. Task-based benchmarks require the most work to set up and execute because they require access to users and the development of realistic task scenarios. PURE has the second most effortful setup due to the detailed level of task analysis and the need for multiple evaluators. Retrospective studies are the easiest to set up but are usually more expensive than PURE due to the cost of data collection.<\/p>\n<table id=\"tablepress-954\" class=\"tablepress tablepress-id-954\">\n<thead>\n<tr class=\"row-1\">\n<th class=\"column-1\">Aspects<\/th>\n<th class=\"column-2\">Task-based<\/th>\n<th class=\"column-3\">Retrospective<\/th>\n<th class=\"column-4\">PURE<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2\">\n<td class=\"column-1\">Requires access to working product<\/td>\n<td class=\"column-2\">Yes<\/td>\n<td class=\"column-3\">No<\/td>\n<td class=\"column-4\">No<\/td>\n<\/tr>\n<tr class=\"row-3\">\n<td class=\"column-1\">Requires access to at least screenshots or demo<\/td>\n<td class=\"column-2\">No<\/td>\n<td class=\"column-3\">No<\/td>\n<td class=\"column-4\">Yes<\/td>\n<\/tr>\n<tr class=\"row-4\">\n<td class=\"column-1\">Requires definition of realistic tasks with success criteria<\/td>\n<td class=\"column-2\">Yes<\/td>\n<td class=\"column-3\">No<\/td>\n<td class=\"column-4\">Yes<\/td>\n<\/tr>\n<tr class=\"row-5\">\n<td class=\"column-1\">Requires access to users<\/td>\n<td class=\"column-2\">Yes<\/td>\n<td class=\"column-3\">Yes<\/td>\n<td class=\"column-4\">No<\/td>\n<\/tr>\n<tr class=\"row-6\">\n<td class=\"column-1\">Supports identification of task-level problems<\/td>\n<td class=\"column-2\">Yes<\/td>\n<td class=\"column-3\">No<\/td>\n<td class=\"column-4\">Yes (inferred from evaluators)<\/td>\n<\/tr>\n<tr class=\"row-7\">\n<td class=\"column-1\">Applicable for new and existing users?<\/td>\n<td class=\"column-2\">Yes (Both)<\/td>\n<td class=\"column-3\">No (Existing only)<\/td>\n<td class=\"column-4\">Yes (Both)<\/td>\n<\/tr>\n<tr class=\"row-8\">\n<td class=\"column-1\">Type of study<\/td>\n<td class=\"column-2\">Empirical<\/td>\n<td class=\"column-3\">Empirical<\/td>\n<td class=\"column-4\">Analytic\/inspection<\/td>\n<\/tr>\n<tr class=\"row-9\">\n<td class=\"column-1\">Setup effort<\/td>\n<td class=\"column-2\">High<\/td>\n<td class=\"column-3\">Low<\/td>\n<td class=\"column-4\">Medium<\/td>\n<\/tr>\n<tr class=\"row-10\">\n<td class=\"column-1\">Cost<\/td>\n<td class=\"column-2\">High<\/td>\n<td class=\"column-3\">Medium<\/td>\n<td class=\"column-4\">Low<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!-- #tablepress-954 from cache --><\/p>\n<p class=\"wp-caption-text\" style=\"text-align: left;\"><strong>Table 1:<\/strong> Aspects (including pros and cons) of task-based, retrospective, and PURE studies.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Many organizations want a score to quantify the user experience of their products. Having a score allows organizations to: Describe whether designs help or hinder an experience. See whether designs improve over time. Compare their users\u2019 experience objectively to competitors or industry standards. But often the effort required to generate that score can be onerous. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[14041,6089,11651,8023],"dealstore":[],"offerexpiration":[],"class_list":["post-29154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-measuringu","tag-products","tag-score","tag-ways"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Three Ways to Score the UX of Products \u2013 MeasuringU - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=29154\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three Ways to Score the UX of Products \u2013 MeasuringU - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Many organizations want a score to quantify the user experience of their products. 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Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=29154","og_locale":"en_US","og_type":"article","og_title":"Three Ways to Score the UX of Products \u2013 MeasuringU - Som2ny Network","og_description":"Many organizations want a score to quantify the user experience of their products. Having a score allows organizations to: Describe whether designs help or hinder an experience. See whether designs improve over time. Compare their users\u2019 experience objectively to competitors or industry standards. But often the effort required to generate that score can be onerous. 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